Bar Soap
MaybeShoppers spend an estimated $18.9M a year here. But the products selling today already average 4.8★, so Bar Soap is a Maybe.
- Flapen Score
- 55 / 100Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 4855
- Market size
- $18.9M/yr12.6M searches / yr
- 90-day growth
- +7.3%search demand this quarter
- Competition
- 58%top-5 click share · 9 brands · 159 sellers
Flapen Score
Bar Soap against its category
The dotted line is the Beauty & Personal Care average. Past it, Bar Soap is stronger. Inside it, weaker.
Market
The Bar Soap market on Amazon at a glance
Shoppers on Amazon United States searched for Bar Soap 12.6M times last year and spent an estimated $18.9M. The top 5 brands take 93% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 13.4% of those searches ended in a purchase.
Shoppers searched for this 12.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18.9M a year.
- Searches, last 12 months
- 12.6M
- Growth, 90 days vs prior 90
- +7.3%
- Conversion, latest week
- 13.4%
- Market size, estimated
- $18.9Ma year
- Peak month
- July1.3× the quietest month
- Top search term
- bar soap2.7M searches a year
02 · Price
A sale here is worth $11.15.
Listings sell for $11.15 on average, from $3.54 to $22.71. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 40,000 to 50,000 of them. At $11.15 that is $446K to $558K a year per listing.
- Average price
- $11.15under the $15 to $100 sweet spot
- Price range
- $3.54–$22.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 40,000–50,000
- Revenue per listing a year
- $446K–$558K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Cleansers. It carries 17,991 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #28in Cleansers
- Average rating
- 4.76 starsAmazon United States average 4.42 stars
- Average reviews
- 17,991per listing
- Listings tracked
- 25
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Bar Soap products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
159
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
58%
Top 20: 93%
Open market
5%
- Brand 179%
- Brand 25%
- Brand 34%
- Brand 42%
- Brand 52%
- Brand 62%
- Open — no brand owns it (3 brands, 5%)
Demand
Bar Soap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Bar Soap search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bar soap2.7M/yr
- dove soap bar2.7M/yr
- dove soap1.7M/yr
- soap bar1.5M/yr
- dove bar soap855K/yr
- mens soap540K/yr
- mens bar soap413K/yr
- bar soap for men271K/yr
- bath soaps186K/yr
- natural soap210K/yr
Reviews and returns
What reviews say buyers love and hate about Bar Soap
We read the reviews and the return reasons for every product selling here.
“Chemical Smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Bio Oil Lotion
$654K/yr+95.9%
Glossier Futuredew Serum
$344K/yr+383.6%
Press on Toenails
$2.4M/yr+79.4%
Skulta Deep Peptide Eye Mask
$58K/yr>1,000%
Mineral Sunscreen Spray
$3.8M/yr+183.8%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bar Soap questions
Answered from the same tracked data.