Bar Shampoo and Conditioner
MaybeShoppers spend an estimated $3.7M a year here. But the top 5 brands take 96% of clicks, so Bar Shampoo and Conditioner is a Maybe.
- Flapen Score
- 61 / 100Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 4861
- Market size
- $3.7M/yr2.5M searches / yr
- 90-day growth
- -25.9%search demand this quarter
- Competition
- 38%top-5 click share · 11 brands · 28 sellers
Flapen Score
Bar Shampoo and Conditioner against its category
The dotted line is the Beauty & Personal Care average. Past it, Bar Shampoo and Conditioner is stronger. Inside it, weaker.
Market
The Bar Shampoo and Conditioner market on Amazon at a glance
Shoppers on Amazon United States searched for Bar Shampoo and Conditioner 2.5M times last year and spent an estimated $3.7M. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 7.8% of those searches ended in a purchase.
Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.7M a year.
- Searches, last 12 months
- 2.5M
- Growth, 90 days vs prior 90
- -25.9%
- Conversion, latest week
- 7.8%
- Market size, estimated
- $3.7Ma year
- Peak month
- December5.2× the quietest month
- Top search term
- kitsch shampoo bars and conditioner set1.1M searches a year
02 · Price
A sale here is worth $19.03.
Listings sell for $19.03 on average, from $9.07 to $32.78. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At $19.03 that is $95K to $114K a year per listing.
- Average price
- $19.03inside the $15 to $100 sweet spot
- Price range
- $9.07–$32.78
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $95K–$114K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #296 within Shampoo & Conditioner Sets. It carries 10,987 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #296in Shampoo & Conditioner Sets
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 10,987per listing
- Listings tracked
- 48
04 · Newcomers
14 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Bar Shampoo and Conditioner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
11 rising
Sellers
28
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
38%
Top 20: 78%
Open market
3%
- Brand 163%
- Brand 214%
- Brand 312%
- Brand 44%
- Brand 52%
- Brand 61%
- Open — no brand owns it (5 brands, 3%)
Demand
Bar Shampoo and Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.2×
Search terms
Top Bar Shampoo and Conditioner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kitsch shampoo bars and conditioner set1.1M/yr
- bar shampoo and conditioner272K/yr
- viori shampoo and conditioner bars154K/yr
- shampoo and conditioner bar121K/yr
- earthling co shampoo bars and conditioner197K/yr
- shampoo bars and conditioner set133K/yr
- viori80K/yr
- kitch shampoo and conditioner bars72K/yr
- kit sch shampoo and conditioner45K/yr
- shampoo and conditioner bars52K/yr
Reviews and returns
What reviews say buyers love and hate about Bar Shampoo and Conditioner
We read the reviews and the return reasons for every product selling here.
“hard to grab”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bar Shampoo and Conditioner questions
Answered from the same tracked data.