Banana Shampoo

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +64.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $168K a year.

Searches, last 12 months

80K

Growth, 90 days vs prior 90

+64.7%

Conversion, latest week

12.1%

Market size, estimated

$168Ka year

Peak month

July1.6× the quietest month

Top search term

sun bum shampoo and conditioner30K searches a year

Listings sell for $17.26 on average, from $7.59 to $45.51. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $17.26 that is $9K to $13K a year per listing.

Average price

$17.26inside the $15 to $100 sweet spot

Price range

$7.59–$45.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$9K–$13K

Returns

0.6%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #1,216 within Shampoo & Conditioner Sets. It carries 1,798 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

4.7%

Average rank

#1,216in Shampoo & Conditioner Sets

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

1,798per listing

Listings tracked

20

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

55 months