Is banana shampoo profitable to sell on Amazon United States?

The niche generates $168K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +64.7%. Flapen's verdict: Worth a look (57/100).

How competitive is the banana shampoo niche?

8 brands and 56 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in banana shampoo?

Top complaints mined from reviews: Smell, Moist/Dry, Leak-Proof. The return rate is 0.6%.

When does demand for banana shampoo peak?

Demand peaks in Jul; the busiest month runs 1.6× the quietest.

What does it cost to enter the banana shampoo niche?

Listings span $7.59–$45.51; the average listing price is $17.26 (sweet spot $15–$100). The average incumbent carries 1,798 reviews — the moat a new listing must climb.

banana shampoo

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.26

avg listing price — sweet spot $15–$100

Price range

Great$7.59–$45.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+64.7%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,797.9

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$168K

$168K/yr · 80K searches

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, banana shampoo is a $168K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul. Verdict: Worth a look — 57/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

banana shampoo market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $173K–$216K; units × avg price
Conversion rate: 12.1%
Avg BSR: #1,216
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 4.7%
Avg brand age: 55 months
Avg seller age: 138 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Sun Bum73%
ANYELUZ10%
Hempz4%
The Body Shop4%
SKALA4%
Umberto Giannini2%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +64.7% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.6×

Open Trend

Top banana shampoo search terms

sun bum shampoo and conditioner30K/yr +113.4%15.2% conv.
banana shampoo22K/yr +32.6%2.8% conv.
banana shampoo and conditioner15K/yr +40.8%2.2% conv.
sunbum shampoo and conditioner6K/yr +41.8%15.6% conv.
sun bum shampoo and conditioner set4K/yr +103.5%20.7% conv.
sunbum shampoo and conditioner set2K/yr +86.8%19.3% conv.

All search terms

Top banana shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sun Bum Sun Bum Revitalizing Shampoo and Conditioner Vegan and Cruelty Free Hydrating Moisturizing and Shine Enhancing Hair Wash 10 Ounce Each

Sun Bum$23.364.6★478 rev

Sun Bum Revitalizing Shampoo - Hydrating and Restoring Hair - Gently Clean and Restore - UV Protecting - Vegan - Made Without Parabens - 10 oz

Sun Bum$9.774.6★2,267 rev

Sun Bum Revitalizing Conditioner - Hydrating and Nourishing Hair - Smoothes and Strengthens - UV Protecting - Vegan - Made Without Parabens - 10 oz

Sun Bum$9.704.7★2,000 rev

Sun Bum Hair Care Travel Essentials Kit - Revitalize Your Hair With Revitalizing Shampoo Conditioner and 3-in-1 Leave In Treatment - Includes Aloha Collection Travel Pouch

Sun Bum$22.434.7★358 rev

ANYELUZ Banana Shampoo & Conditioner for Dry Hair 2-Pack

ANYELUZ$25.834.5★1,250 rev

Newest

by launch date

SKALA Fruitastic Banana Shampoo 10.99 fl oz For Frizzy & Brittle Hair With Banana Extract Bacuri Butter Ceramides & Vegetable Collagen No Parabens or Silicones

SKALA$10.1144 rev

1mo ago

KIT SH + COND SK BANANA 325ML CX06 EXP

SKALA$7.598 rev

1mo ago

The Body Shop Banana Truly Nourishing Shampoo|Shampoo for Dry & Frizzy Hair with Vegan Silk Protein to Smooth & Repair Hair (8.4 Oz)

The Body Shop$19.952,242 rev

10mo ago

Okaga Batana Oil Shampoo & Conditioner Bundle Citrus Shower Set 10.15 oz

Okaga$27.11458 rev

1y ago

ANYELUZ Banana Shampoo & Conditioner for Dry Hair 2-Pack

ANYELUZ$25.831,250 rev

1y ago

What buyers say about banana shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Smell37%

“has a very fresh yet subtle fragrance”

Quality-Overall9%

“Great Quality Shampoo”

Soft Feel9%

“good softness”

Lather5%

“The consistency is very creamy and lathers well”

Moist/Dry4%

“Doesn't dry out your hair like some”

Value For Money3%

“Good value”

Cleansing2%

“I did find that it cleansed my hair well”

Suitability Curly Hair2%

“Good for curly/course hair”

Suitability Straight Hair2%

“I didn't have to put anything extra in my hair to relax the hair”

Hair Styling1%

“The best hair conditioner I have ever used on my hair”

What buyers complain about

Smell20%

“Smells awful”

Moist/Dry9%

“Very drying”

Leak-Proof9%

“bottle leaks”

Value For Money5%

“Not worth it for the price”

Advertised Vs Actual Product3%

“This is getting one star solely because the description of the product is false”

Allergies3%

“I got maybe 1/3 through both shampoo and conditioner bottles, when my scalp began to break out in itchy/burning/open sores after each use”

Color2%

“not very purple pigmented”

Oily/Greasy2%

“leaves my hair feeling oily”

Thickness2%

“the conditioner is so thick I have to turn the bottle upside down”

Quality-Overall2%

“However on this particular set I was very dissappointed in the quality of the case that came with it for travel”

Top return reasons

Smell24%

Leak-Proof23%

Moist/Dry9%

Advertised Vs Actual Product6%

Size-Overall5%

Suitability Short Hair4%

Oily/Greasy3%