banana perfume
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$29.01avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$5.82–$104.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Growth
Good+27.6%90-day search growth — must beat 0% to launch
Market size
Okay$250K$250K/yr · 396K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,777.2avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, banana perfume is a $250K/yr Amazon United States market (396K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
banana perfume market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $174K–$232K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #628
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 80%
- Out of stock
- 3.1%
- Avg brand age
- 56 months
- Avg seller age
- 135 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
19 flat
Sellers
114
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
39%
Top 20: 83%
Open market
16%
- Ellis Brooklyn42%
- Hempz20%
- Kwailnara9%
- Lattafa6%
- Sttes4%
- VACATION4%
- Open — no brand owns it (13 brands, 16%)
Demand
Weekly Amazon search volume, last 26 weeks — +27.6% search growth over the last 90 days.Top banana perfume search terms
- ellis brooklyn perfume127K/yr
- banana perfume75K/yr
- ellis brooklyn46K/yr
- banana lotion34K/yr
- banana body spray11K/yr
- banana scent9K/yr
- banana scented9K/yr
- hempz banana7K/yr
- hempz sugared banana7K/yr
- banana perfume for women11K/yr
Top banana perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ellis Brooklyn BANANA MILKSHAKE Perfume Mist Sweet Gourmand Fragrance with Banana Milk Vanilla & Tonka Bean Vegan Perfume Made In The USA 90ml/3 fl oz
Ellis Brooklyn$25.653.6★113 rev
Hempz Sugared Banana & Vanilla Blossom Body & Hand Lotion Ultra Hydrating Moisturizer for Men and Women 17 oz
Hempz$17.814.1★410 rev
WELCOS KWAILNARA Banana Milk Body Lotion (19.75 Fl Oz) Korean Body Lotion for Deep & Lightweight Hydration | Milk Protein Royal Jelly & Banana Extract for Elasticity | Paraben-Free & Non-Greasy
Kwailnara$15.594.3★2,022 rev
Lattafa Eclaire Banoffi Gourmand Sweet Fruity Musky Eau de Parfum Spray Long-Lasting Fragrance for Women 3.4 Ounce / 100 ml
Lattafa$28.574.3★784 rev
Ellis Brooklyn VANILLA SALT Eau de Parfum 1.7oz / 50ml - Gourmand Vanilla Perfume with Sea Salt Luminous Musk and Jasmine- Clean Vegan Cruelty-Free Long Lasting Perfumes for Women
Ellis Brooklyn$102.684.3★83 rev
Newest
by launch date
Le Monde Gourmand Banane Dlice Eau de Parfum Banana Milk & Whipped Vanilla Perfume Gourmand Solar Fragrance for Women Vegan & Cruelty Free 1 fl oz (30 ml)
Le Monde Gourmand$27.874 rev
Ellis Brooklyn BANANA MILKSHAKE Perfume Mist Sweet Gourmand Fragrance with Banana Milk Vanilla & Tonka Bean Vegan Perfume Made In The USA 90ml/3 fl oz
Ellis Brooklyn$25.65113 rev
Ellis Brooklyn BANANA MILKSHAKE Perfume Mist Sweet Gourmand Fragrance with Banana Milk Vanilla & Tonka Bean Vegan Perfume Made In The USA 240ml / 8.1 fl oz
Ellis Brooklyn$37.87113 rev
Soft Moon Botanicals Banana Cabana Roll-On Perfume Oil Creamy Banana Fragrance for Women Long Lasting Tropical Scent Alcohol-Free Paraben-Free Phthalate-Free Travel Size Body Oil
Soft Moon Botanicals$11.9419 rev
Ellis Brooklyn MARSHMALLOWS Perfume Mist Gourmand Scent with Marshmallow Caramel Accord & Milky Musks Vegan Perfume Made In The USA 90ml/3 fl oz
Ellis Brooklyn$25.4567 rev
Trending
90-day click momentumLe Monde Gourmand Banane Dlice Eau de Parfum Banana Milk & Whipped Vanilla Perfume Gourmand Solar Fragrance for Women Vegan & Cruelty Free 1 fl oz (30 ml)
Le Monde Gourmand$27.872.5★
Soft Moon Botanicals Banana Cabana Roll-On Perfume Oil Creamy Banana Fragrance for Women Long Lasting Tropical Scent Alcohol-Free Paraben-Free Phthalate-Free Travel Size Body Oil
Soft Moon Botanicals$11.943.6★
Zara Sun Kissed Banana Women Perfume Sweet Tropical Scent with Banana Almond & Creamy Meringue Accord Eau de Toilette EDT 90ml (3.04 fl. oz.)
Zara$47.665.0★
Ellis Brooklyn SAND Fragrance Mist - Gourmand Musk Perfume Mist with Italian Bergamot Ginger Lily & Vanilla Absolute Vegan Perfume Made In The USA 100ml 3.38 Fl Oz
Ellis Brooklyn$27.104.2★
VACATION Body Mist and Perfume for Women 3 Fluid Ounces - Coconut and Banana Beach Body Spray Summer Fragrance Layerable Eau de Toilette Travel Size
VACATION$22.943.9★
What buyers say about banana perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Intoxicating fragrance”
“Great value”
“Quality is great”
“super hydrating”
“The longevity is excellent”
“soft on skin”
“The size is perfect”
“Exactly as advertised”
“easy to use”
“Lightweight”
What buyers complain about
“smells cheap”
“Actually broke the pump this time”
“Not worth the price”
“size looked quite small to me”
“the bottle leaks”
“Not as advertised”
“Also is not very strong”
“Quality, not so much”
“If you have a bee allergy you may want to avoid this”
“First scent that hits you is alcohol, then banana”
Top return reasons
Common questions
- Is banana perfume profitable to sell on Amazon United States?
- The niche generates $250K/yr across 40 tracked products. 9 of 17 products launched in the last 360 days are still selling. 90-day search growth is +27.6%. Flapen's verdict: Worth a look (62/100).
- How competitive is the banana perfume niche?
- 19 brands and 114 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in banana perfume?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.2%.
- What does it cost to enter the banana perfume niche?
- Listings span $5.82–$104.61; the average listing price is $29.01 (sweet spot $15–$100). The average incumbent carries 4,777 reviews — the moat a new listing must climb.