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Banana Lotion

Fail

The top 5 brands take 100% of clicks, so Banana Lotion is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$73K/yr103K searches / yr
90-day growth
+46.7%search demand this quarter
Competition
90%top-5 click share · 3 brands · 29 sellers

Flapen Score

Banana Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Banana Lotion is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Banana Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Banana Lotion 103K times last year and spent an estimated $73K. All 3 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +46.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
+46.7%
Conversion, latest week
5.1%
Market size, estimated
$73Ka year
Peak month
April5.7× the quietest month
Top search term
banana lotion34K searches a year

02 · Price

A sale here is worth $13.84.

Listings sell for $13.84 on average, from $5.82 to $23.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $13.84 that is $1K to $3K a year per listing.

Average price
$13.84under the $15 to $100 sweet spot
Price range
$5.82–$23.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #244 within Lotions. It carries 16,031 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#244in Lotions
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
16,031per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Banana Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 168%
  • Brand 221%
  • Brand 311%
  • Open — no brand owns it (0%)

Demand

Banana Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '25Holiday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.7×

Search terms

Top Banana Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • banana lotion34K/yr
  • hempz banana7K/yr
  • hempz sugared banana7K/yr
  • banana scented lotion8K/yr
  • hempz banana lotion7K/yr
  • sugared banana hempz lotion5K/yr
  • hempz sugared banana lotion4K/yr
  • tonymoly hand cream14K/yr
  • banana body lotion5K/yr
  • banana hand cream5K/yr

Reviews and returns

What reviews say buyers love and hate about Banana Lotion

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Smell”
55%of negative reviews mention “Smell”
0.6%of orders come back
“Awful smell”
A buyer, on “Smell”55% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Banana Lotion questions

Answered from the same tracked data.