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Ball Balm

Fail

The top 5 brands take 100% of clicks, so Ball Balm is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$65K/yr58K searches / yr
90-day growth
+36.1%search demand this quarter
Competition
94%top-5 click share · 4 brands · 9 sellers

Flapen Score

Ball Balm against its category

The dotted line is the Beauty & Personal Care average. Past it, Ball Balm is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ball Balm market on Amazon at a glance

Shoppers on Amazon United States searched for Ball Balm 58K times last year and spent an estimated $65K. All 4 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+36.1%
Conversion, latest week
6.7%
Market size, estimated
$65Ka year
Top search term
happy sack27K searches a year

02 · Price

A sale here is worth $16.59.

Listings sell for $16.59 on average, from $12.69 to $19.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $16.59 that is $4K to $8K a year per listing.

Average price
$16.59inside the $15 to $100 sweet spot
Price range
$12.69–$19.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #480 within Deodorants & Antiperspirants. It carries 5,913 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#480in Deodorants & Antiperspirants
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
5,913per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Ball Balm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 27%
  • Brand 35%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Ball Balm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 1.8× · 11 of 12 months tracked

Search terms

Top Ball Balm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • happy sack27K/yr
  • happy sack ball cream17K/yr
  • private area moisturizer for men6K/yr
  • derm dude happy sack5K/yr
  • ball balm3K/yr

Reviews and returns

What reviews say buyers love and hate about Ball Balm

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Smell”
23%of negative reviews mention “Smell”
0.5%of orders come back
“and the original scent is too sweet”
A buyer, on “Smell”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ball Balm questions

Answered from the same tracked data.