Bald Cap

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +64.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $875K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

+64.7%

Conversion, latest week

4.5%

Market size, estimated

$875Ka year

Peak month

October10.9× the quietest month

Top search term

bald cap1.0M searches a year

Listings sell for $12.13 on average, from $4.20 to $29.28. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At $12.13 that is $30K to $36K a year per listing.

Average price

$12.13under the $15 to $100 sweet spot

Price range

$4.20–$29.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

2,500–3,000

Revenue per listing a year

$30K–$36K

Returns

4.6%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #160 within Wig Caps. It carries 1,365 reviews at 3.75 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

5.1%

Average rank

#160in Wig Caps

Average rating

3.75 starsAmazon United States average 4.42 stars

Average reviews

1,365per listing

Listings tracked

48

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

4Amazon's first-year sales bar

Average brand age

42 months