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Balayage Brush

brand-locked demand (top 5 brands take 100% of clicks) — Balayage Brush doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48

Market size 44Growth 23Conversion 71Competition 60Returns 83Price range 77Avg price 83Brand share 0Review moat 24Quality gap 33
This niche Category average · 10,978 niches

Is Balayage Brush profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Balayage Brush is a $233K/yr Amazon United States market (196K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Balayage Brush: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.5% over the last 90 days and 6.5% of searches end in a purchase.

$233K

revenue / yr

Units sold / yr13K
Search volume / yr-4.5%196K
Conversion rate6.5%
Avg price$18.24

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 12
Top-5 product click share49%
Open market0%
Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement80%
New entrants (1y)2· 1 succeeded
Avg rating4.5★
Avg reviews6,517

Top Balayage Brush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

$0$9K$19K$28K$37K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

0%

  • FRAMAR74%
  • Paul Mitchell13%
  • Moroccanoil10%
  • MAYVUL1%
  • Dyson1%
  • Open — no brand owns it (0%)

Balayage Brush demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume196KCVR6.5%Products30Brands5Top 5 Brands100%OOS Rate3.5%Rating4.5★Reviews6,517Avg BSR#623
5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.4×

Top Balayage Brush search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • framar brushes87K/yr
  • framar hair brush28K/yr
  • framar brush31K/yr
  • paul mitchell brush14K/yr
  • dyson paddle brush6K/yr
  • paul mitchell hair brush8K/yr
  • moroccan oil brush7K/yr
  • moroccan oil hair brush5K/yr
  • moroccanoil brush3K/yr
  • cepillo moroccanoil3K/yr

What reviews say buyers love and hate about Balayage Brush

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Brush Quality21%

Amazing brush

Quality-Overall12%

It also feels well-made

Soft Feel11%

The bristles are soft

Suitability Straight Hair8%

smooths hair and makes it look so good

Hair Styling6%

It does smooth my hair

What buyers complain about

56% of reviews
Quality-Overall12%

Poor quality brush

Durability11%

Didnt even last three months

Hair Related10%

it didnt work very well with my hair

Value For Money6%

too expensive

Ease Of Cleaning4%

the boars hair bristles fall out when trying to clean the brush after each use

Balayage Brush return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

40%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
15%
2Advertised Vs Actual Product
12%
3Stiffness
7%
4Suitability Short Hair
7%
5Functionality-Overall
7%

Common Balayage Brush questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Balayage Brush 47/100 on Amazon United States — Skip it. The niche generates $233K/yr across 30 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -4.5% over the last 90 days.
Search demand for Balayage Brush on Amazon United States peaks in Dec, where the busiest month runs 1.4× the quietest.