balayage brush
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$18.24avg listing price — sweet spot $15–$100
Price range
Great$7.91–$39.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Okay$233K$233K/yr · 196K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,516.93avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, balayage brush is a $233K/yr Amazon United States market (196K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
balayage brush market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $182K–$228K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #623
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 3.5%
- Avg brand age
- 66 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
49%
Top 20: 90%
Open market
0%
- FRAMAR74%
- Paul Mitchell13%
- Moroccanoil10%
- MAYVUL1%
- Dyson1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.4×
Top balayage brush search terms
- framar brushes87K/yr
- framar hair brush28K/yr
- framar brush31K/yr
- paul mitchell brush14K/yr
- dyson paddle brush6K/yr
- paul mitchell hair brush8K/yr
- moroccan oil brush7K/yr
- moroccan oil hair brush5K/yr
- moroccanoil brush3K/yr
- cepillo moroccanoil3K/yr
Top balayage brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FRAMAR Chocolate Hair Brush Detangler Wet Hair Brushes For Women Womens Hair Brush Hair Accessories Hairbrush For Women Cepillos Para Cabello Reduces Breakage Detangle Brush
FRAMAR$14.704.7★17,214 rev
Framar Detangling Brush for Curly Hair Hair Brushes for Women Wet Detangler Hair Brush Wet Hairbrush For Women Hairbrushes Hair Brush Detangler Reduces Hair Breakage Champagne
FRAMAR$14.754.7★17,214 rev
FRAMAR Checkered Print Hair Brush Detangler Wet Hair Brushes For Women Womens Hair Brush Black and White Checkered Hair Accessories Hairbrush For Women Cepillos Para Cabello Detangle Brush
FRAMAR$14.734.7★17,214 rev
FRAMAR Soft Boar Bristle Hair Brush For Women Boars Hair Brush For Women Boar Brush For Fine Hair Hairbrush For Fine Hair Soft Bristle Brush For Slick Back Volume and Shine - Chocolate
FRAMAR$17.904.6★4,349 rev
Paul Mitchell Pro Tools 413 Sculpting Brush Classic Hair Brush for Detangling Sculpting + Styling Wet or Dry Hair
Paul Mitchell$7.914.6★4,634 rev
Newest
by launch date
FRAMAR Slick Back Hair Brush Boar Bristles Slick Back Brush Smoothing Hair Brush For Women Boar Bristle Hair Brush For Fine Hair Slickback Brush For Volume and Shine - Brown Velvet
FRAMAR$14.75742 rev
FRAMAR Soft Boar Bristle Hair Brush For Women Boars Hair Brush For Women Boar Brush For Fine Hair Hairbrush For Fine Hair Soft Bristle Brush For Slick Back Volume and Shine - Espresso Martini
FRAMAR$17.684,349 rev
FRAMAR Chocolate Hair Brush Detangler Wet Hair Brushes For Women Womens Hair Brush Hair Accessories Hairbrush For Women Cepillos Para Cabello Reduces Breakage Detangle Brush
FRAMAR$14.7017,214 rev
FRAMAR Soft Boar Bristle Hair Brush For Women Boars Hair Brush For Women Boar Brush For Fine Hair Hairbrush For Fine Hair Soft Bristle Brush For Slick Back Volume and Shine - Chocolate
FRAMAR$17.904,349 rev
MAYVUL Styling Set-Designed Ultimate Detangling Comb and Paddle Brush Compatible with Supersonic Hair Dryer Brush for All Hair Types
MAYVUL$32.946 rev
Trending
90-day click momentumMAYVUL Styling Set-Designed Ultimate Detangling Comb and Paddle Brush Compatible with Supersonic Hair Dryer Brush for All Hair Types
MAYVUL$32.943.2★
FRAMAR Paddle Hair Brush Detangler Detangling Hairbrush For Women Wet Hair Brush For Girls Hair Detangler Brush Wet Hairbrush Hairbrushes Girls Hairbrush Detangler Reduces Frizz Cow Print
FRAMAR$14.984.7★
FRAMAR Vented Pink Hair Brush For Women Flex Brush With Bendable Frame Wet Hair Brush Detangler Wet Hairbrush For Women Vented Design For Faster Blow Drying and Less Breakage Pain Free
FRAMAR$12.624.6★
FRAMAR Professional Vented Hair Brush Curved Hair Brush For Blow Drying Wet Paddle Brush For Hair Vent Brush For Blow Drying Wet Hairbrush For Women Heat Resistant Chocolate
FRAMAR$14.924.7★
FRAMAR Purple Hair Brush Detangler Detangling Hairbrush For Women Wet Hair Brush For Girls Hair Detangler Brush Wet Hairbrush Hairbrushes Reduces Frizz Tie Dye
FRAMAR$14.794.7★
What buyers say about balayage brush
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing brush”
“It also feels well-made”
“The bristles are soft”
“smooths hair and makes it look so good”
“It does smooth my hair”
“Great value for the price”
“it brushes it with ease”
“Easy to clean”
“Works as advertised”
“Lightweight and durable”
What buyers complain about
“Poor quality brush”
“Didnt even last three months”
“it didnt work very well with my hair”
“too expensive”
“the boars hair bristles fall out when trying to clean the brush after each use”
“The handle was smaller”
“So if it doesn't reach my scalp I don't see how it distributes my hair oils”
“It doesn't penetrate through all my hair”
“Does not help with the frizz”
“The bristles are kind of flimsy”
Top return reasons
Common questions
- Is balayage brush profitable to sell on Amazon United States?
- The niche generates $233K/yr across 30 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the balayage brush niche?
- 5 brands and 12 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in balayage brush?
- Top complaints mined from reviews: Quality-Overall, Durability, Hair Related. The return rate is 1.6%.
- When does demand for balayage brush peak?
- Demand peaks in Dec; the busiest month runs 1.4× the quietest.
- What does it cost to enter the balayage brush niche?
- Listings span $7.91–$39.02; the average listing price is $18.24 (sweet spot $15–$100). The average incumbent carries 6,517 reviews — the moat a new listing must climb.