Balayage Board

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months

187K

Growth, 90 days vs prior 90

+4.4%

Conversion, latest week

3.1%

Market size, estimated

$97Ka year

Peak month

April1.5× the quietest month

Top search term

balayage board83K searches a year

Listings sell for $16.79 on average, from $5.86 to $29.77. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $16.79 that is $2K to $4K a year per listing.

Average price

$16.79inside the $15 to $100 sweet spot

Price range

$5.86–$29.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

2.0%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #431 within Hair Coloring Products. It carries 369 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#431in Hair Coloring Products

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

369per listing

Listings tracked

25

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months