Is bakuchiol seed oil profitable to sell on Amazon United States?

The niche generates $70K/yr across 40 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -30.3%. Flapen's verdict: Skip it (47/100).

How competitive is the bakuchiol seed oil niche?

13 brands and 37 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in bakuchiol seed oil?

Top complaints mined from reviews: Smell, Allergies, Oily/Greasy. The return rate is 0.7%.

When does demand for bakuchiol seed oil peak?

Demand peaks in Mar; the busiest month runs 1.9× the quietest.

What does it cost to enter the bakuchiol seed oil niche?

Listings span $9.26–$131.26; the average listing price is $34.00 (sweet spot $15–$100). The average incumbent carries 2,606 reviews — the moat a new listing must climb.

bakuchiol seed oil

Skip it

Soft demand (-30.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$34.00

avg listing price — sweet spot $15–$100

Competition

Great35%

top-5 click share — an open shelf

Price range

Good$9.26–$131.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,606.03

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$70K

$70K/yr · 72K searches

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-30.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, bakuchiol seed oil is a $70K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Mar. Verdict: Skip it — 47/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

bakuchiol seed oil market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $68K–$85K; units × avg price
Conversion rate: 2.9%
Avg BSR: #1,894
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 6.9%
Avg brand age: 46 months
Avg seller age: 140 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

13 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

35%

Top 20: 81%

Open market

Whish78%
CELDYQUE6%
MB Herbals5%
Viktairy3%
JL HERBAL2%
Kate Blanc Cosmetics1%
Open — no brand owns it (7 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 63 weeks — -30.3% search growth over the last 90 days.

Peak months: Mar · busiest ÷ quietest = 1.9×

Open Trend

Top bakuchiol seed oil search terms

whish23K/yr +7.2%1.8% conv.
whish body butter9K/yr -47.8%3.2% conv.
bakuchiol seed oil11K/yr -65.3%5.4% conv.
whish super cream bakuchiol5K/yr -31.3%1.5% conv.
whish beauty4K/yr -12.9%1.0% conv.
bakuchiol seed oil organic4K/yr -48.6%3.7% conv.
whish body lotion3K/yr +1.6%2.8% conv.
whish products10K/yr -69.0%0.3% conv.
whish super cream4K/yr -15.1%2.3% conv.

All search terms

Top bakuchiol seed oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Whish Super Cream with Bakuchiol 4 oz

Whish$97.434.6★46 rev

Whish Body Butter with Antioxidant-Rich Shea Butter Aloe Vera & Raspberry

Whish$22.014.5★593 rev

Whish Body Butter with Antioxidant-Rich Shea Butter Aloe Vera & Raspberry

Whish$21.954.5★593 rev

Whish Coconut Milk + Verbena Exfoliating Foot Mask - Smoothes & Softens Intense Hydration

Whish$35.904.5★232 rev

Korean Bakuchiol Concentrate DIY Mix-in Serum 30 000 ppm - High Potency Retinol Alternative | Wrinkle Reduction Skin Firming & Smoothing - Anti-Aging Sensitive Skin Vegan & Cruelty-Free Non-GMO 1 oz

CELDYQUE$14.644.6★930 rev

Newest

by launch date

Viktairy Bakuchiol Serum Concentrate High-Potency Mix-In Bakuchiol Oil Serum Gentle Retinol Alternative for Wrinkle Reduction Hydrating & Firming Anti-Aging Skincare Vegan Non-GMO 30ml 10 000ppm

Viktairy$10.8873 rev

6mo ago

MB Herbals Bakuchi Oil 100ml 100% Pure Psoralea corylifolia Oil For External Use Only

MB Herbals$19.70197 rev

1y ago

Korean Bakuchiol Concentrate DIY Mix-in Serum 30 000 ppm - High Potency Retinol Alternative | Wrinkle Reduction Skin Firming & Smoothing - Anti-Aging Sensitive Skin Vegan & Cruelty-Free Non-GMO 1 oz

CELDYQUE$14.64930 rev

1y ago

Whish Neck Firming Cream with Bakuchiol - 3D Reshaping Effect for Neck Jawline & Chin - 3.4oz

Whish$43.0751 rev

2y ago

Whish Dry Oil Body Mist with Bakuchiol 4oz

Whish$53.2031 rev

2y ago

What buyers say about bakuchiol seed oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Excellent product”

Moist/Dry11%

“Good moisturizer”

Suitability Combination Skin11%

“Good for sensitive skin”

Soft Feel9%

“Leaves skin soft”

Smell6%

“Love the smell”

Suitability Oily Skin5%

“my skin does not feel oily”

Absorbency4%

“Absorbs well”

Value For Money4%

“Good price”

Oily/Greasy4%

“This is an excellent product, it works and, what was very important to me, it doesn't leave any greasy feelings”

Suitability Dry Skin4%

“Lovely, effective for dry skin”

What buyers complain about

Smell30%

“Awful Smell”

Allergies4%

“caused a rash”

Oily/Greasy4%

“It does go on a little oily”

Size-Overall3%

“Small but”

Color2%

“got no color from it”

Quality-Overall2%

“NOT GOOD QUALITY”

Ingredients-Overall2%

“The main ingredient has changed to a cheaper inferior product”

Durability2%

“Lasted only 2 weeks”

Thickness2%

“Too Thick”

Value For Money2%

“Its a little expensive”

Top return reasons

Smell27%

Oily/Greasy13%

Leak-Proof9%

Advertised Vs Actual Product9%

Functionality-Overall5%

Size-Overall5%

Moist/Dry3%

Value For Money3%

Ingredients-Overall3%

Product Condition3%

Common questions

Is bakuchiol seed oil profitable to sell on Amazon United States?: The niche generates $70K/yr across 40 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -30.3%. Flapen's verdict: Skip it (47/100).
How competitive is the bakuchiol seed oil niche?: 13 brands and 37 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in bakuchiol seed oil?: Top complaints mined from reviews: Smell, Allergies, Oily/Greasy. The return rate is 0.7%.
When does demand for bakuchiol seed oil peak?: Demand peaks in Mar; the busiest month runs 1.9× the quietest.
What does it cost to enter the bakuchiol seed oil niche?: Listings span $9.26–$131.26; the average listing price is $34.00 (sweet spot $15–$100). The average incumbent carries 2,606 reviews — the moat a new listing must climb.