Bakuchiol Retinol Serum

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months

45K

Growth, 90 days vs prior 90

+5.3%

Conversion, latest week

1.3%

Market size, estimated

$14Ka year

Peak month

January4.5× the quietest month

Top search term

bakuchiol retinol serum21K searches a year

Listings sell for $22.32 on average, from $7.93 to $64.66. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $22.32 that is $0 to $2K a year per listing.

Average price

$22.32inside the $15 to $100 sweet spot

Price range

$7.93–$64.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.9%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #1,209 within Serums. It carries 1,639 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

16.0%

Average rank

#1,209in Serums

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

1,639per listing

Listings tracked

13

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

29 months