Is bakuchiol retinol serum profitable to sell on Amazon United States?

The niche generates $14K/yr across 13 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Skip it (43/100).

How competitive is the bakuchiol retinol serum niche?

12 brands and 40 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in bakuchiol retinol serum?

Top complaints mined from reviews: Allergies, Smell, Functionality-Overall. The return rate is 0.9%.

When does demand for bakuchiol retinol serum peak?

Demand peaks in Jan–Aug–Dec; the busiest month runs 4.5× the quietest.

What does it cost to enter the bakuchiol retinol serum niche?

Listings span $7.93–$64.66; the average listing price is $22.32 (sweet spot $15–$100). The average incumbent carries 1,639 reviews — the moat a new listing must climb.

bakuchiol retinol serum

Skip it

A small market ($14K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great$22.32

avg listing price — sweet spot $15–$100

Price range

Great$7.93–$64.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,638.62

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+5.3%

90-day search growth — must beat 0% to launch

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$14K

$14K/yr · 45K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, bakuchiol retinol serum is a $14K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Aug–Dec. Verdict: Skip it — 43/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

bakuchiol retinol serum market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $17K–$22K; units × avg price
Conversion rate: 1.3%
Avg BSR: #1,209
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 16.0%
Avg brand age: 29 months
Avg seller age: 136 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

22%

Venature45%
EQQUALBERRY8%
CELDYQUE8%
ALPAIS6%
LAUER COSMETIC6%
Naturium5%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +5.3% search growth over the last 90 days.

Peak months: Jan, Aug, Dec · busiest ÷ quietest = 4.5×

Open Trend

Top bakuchiol retinol serum search terms

bakuchiol retinol serum21K/yr +2.7%0.6% conv.
bakuchiol retinol11K/yr +14.5%1.0% conv.
bakuchiol retinol alternative serum9K/yr +8.3%0.1% conv.
bakuchiol retinol rejuvenation serum1K/yr +12.8%6.2% conv.
venature bakuchiol retinol serum korean791/yr +28.8%4.3% conv.
venature1K/yr -39.4%4.9% conv.
bakuchiol retinol serum korean477/yr -44.4%1.6% conv.
venature bakuchiol retinol rejuvenation serum539/yr -68.0%0.0% conv.

All search terms

Top bakuchiol retinol serum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Venature Bakuchiol Retinol Rejuvenation Serum 2025 Best Retinol Serum for Wrinkles Bakuchiol Face Korean

Venature$12.104.1★353 rev

EQQUALBERRY Bakuchiol Plumping Face Serum - Retinol Natural Alternative for Sensitive Skin with Niacinamide & Hyaluronic Acid Pore & Wrinkle Korean Skin Care (1.01oz / 30ml)

EQQUALBERRY$18.614.4★3,204 rev

Korean Bakuchiol Concentrate DIY Mix-in Serum 30 000 ppm - High Potency Retinol Alternative | Wrinkle Reduction Skin Firming & Smoothing - Anti-Aging Sensitive Skin Vegan & Cruelty-Free Non-GMO 1 oz

CELDYQUE$14.644.6★930 rev

Bakuchiol Retinol Rejuvenation Serum Anti-wrinkle & Glow-skin 2PCS

ALPAIS$10.834.6★3 rev

Bakuchiol Retinol Serum for Face with Vitamin C Hyaluronic Acid & Niacinamide Anti-Aging Plant-Based Serum Reduces Wrinkles Firms & Smooths Skin Vegan Fragrance-Free1 fl oz

LAUER COSMETIC$14.854.4★88 rev

Newest

by launch date

Bakuchiol Retinol Serum for Face with Vitamin C Hyaluronic Acid & Niacinamide Anti-Aging Plant-Based Serum Reduces Wrinkles Firms & Smooths Skin Vegan Fragrance-Free1 fl oz

LAUER COSMETIC$14.8588 rev

7mo ago

HERBIVORE Bakuchiol Retinol Alternative Face Serum | Anti-Aging 1 oz

HERBIVORE$64.6638 rev

9mo ago

Venature Glutathione 50x Tone Up Body Lotion Glutathione Body Lotion Glutathione Lotion Glutathione cream

Venature$20.1928 rev

11mo ago

Bakuchiol Retinol Rejuvenation Serum Anti-wrinkle & Glow-skin 2PCS

ALPAIS$10.833 rev

1y ago

Korean Bakuchiol Concentrate DIY Mix-in Serum 30 000 ppm - High Potency Retinol Alternative | Wrinkle Reduction Skin Firming & Smoothing - Anti-Aging Sensitive Skin Vegan & Cruelty-Free Non-GMO 1 oz

CELDYQUE$14.64930 rev

1y ago

What buyers say about bakuchiol retinol serum

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin16%

“Improves skin texture”

Soft Feel12%

“It goes on smoothly”

Value For Money11%

“Great Value”

Quality-Overall9%

“Quality at a fair price”

Moist/Dry6%

“The hydration is awesome”

Allergies6%

“No irritation so far”

Absorbency5%

“Absorbs well”

Suitability Dry Skin4%

“Works well for dry skin”

Smell3%

“Its also fragrance free”

Symptom Reduction3%

“It lightens dark spots”

What buyers complain about

Allergies10%

“Rash”

Smell9%

“Strange smell”

Functionality-Overall8%

“No effects”

Skin Health6%

“Causes redness and burning skin”

Value For Money5%

“The price is a little high”

Symptom Reduction5%

“While she hasnt seen noticeable improvements”

Moist/Dry5%

“kinda makes your face dry”

Wrinkles4%

“So I cant honestly say yet whether it noticeably changes skin texture or reduces wrinkles over time”

Suitability Dry Skin3%

“I have very dry skin”

Size-Overall2%

“the dropper is short”

Top return reasons

Functionality-Overall15%

Smell11%

Advertised Vs Actual Product10%

Ingredients-Overall6%

Value For Money5%

Skin Health5%

Product Condition5%

Texture/Consistency-Overall5%

Moist/Dry4%

Leak-Proof4%

Common questions

Is bakuchiol retinol serum profitable to sell on Amazon United States?: The niche generates $14K/yr across 13 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Skip it (43/100).
How competitive is the bakuchiol retinol serum niche?: 12 brands and 40 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in bakuchiol retinol serum?: Top complaints mined from reviews: Allergies, Smell, Functionality-Overall. The return rate is 0.9%.
When does demand for bakuchiol retinol serum peak?: Demand peaks in Jan–Aug–Dec; the busiest month runs 4.5× the quietest.
What does it cost to enter the bakuchiol retinol serum niche?: Listings span $7.93–$64.66; the average listing price is $22.32 (sweet spot $15–$100). The average incumbent carries 1,639 reviews — the moat a new listing must climb.