Bakuchiol Cream
FailThe top 5 brands take 100% of clicks, so Bakuchiol Cream is a Fail.
- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $221K/yr168K searches / yr
- 90-day growth
- +4.3%search demand this quarter
- Competition
- 86%top-5 click share · 4 brands · 583 sellers
Flapen Score
Bakuchiol Cream against its category
The dotted line is the Beauty & Personal Care average. Past it, Bakuchiol Cream is stronger. Inside it, weaker.
Market
The Bakuchiol Cream market on Amazon at a glance
Shoppers on Amazon United States searched for Bakuchiol Cream 168K times last year and spent an estimated $221K. All 4 brands take every click. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $221K a year.
- Searches, last 12 months
- 168K
- Growth, 90 days vs prior 90
- +4.3%
- Conversion, latest week
- 8.3%
- Market size, estimated
- $221Ka year
- Top search term
- burts bees moisturizer39K searches a year
02 · Price
A sale here is worth $15.92.
Listings sell for $15.92 on average, from $11.80 to $22.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $15.92 that is $16K to $20K a year per listing.
- Average price
- $15.92inside the $15 to $100 sweet spot
- Price range
- $11.80–$22.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $16K–$20K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #520 within Face Moisturizers. It carries 3,198 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #520in Face Moisturizers
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 3,198per listing
- Listings tracked
- 10
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Bakuchiol Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BYOMA Moisturizing Rich Cream - Barrier Repair Cream Face Lotion with Bakuchiol & Shea Extract - Ceramide Face Moisturizer for Dry Skin - Anti Wrinkle Alcohol Free Face Moisturizer - 1.69 fl.oz
- Price
- $14.53
- Rating
- 4.5/5
- Reviews
- 2,418
- Age
- 3y ago

Burts Bees Calming Day Face Lotion With Aloe and Rice Milk Soothing Face Lotion for Sensitive Skin 98.9 Percent Natural Origin Skin Care 1.8 oz. Bottle
- Price
- $11.80
- Rating
- 4.5/5
- Reviews
- 11,665
- Age
- 15y ago

Burts Bees Renewal Firming Face Cream Anti-Aging Retinol Alternative Moisturizing Natural Origin Skin Care 1.8 Ounce
- Price
- $12.94
- Rating
- 4.4/5
- Reviews
- 10,500
- Age
- 11y ago

Burts Bees Calming Night Cream With Aloe and Rice Milk Face Moisturizer For Sensitive Skin Infuses Skin With Moisture While You Sleep 98.8 Percent Natural Origin 1.8 oz. Tub
- Price
- $13.27
- Rating
- 4.4/5
- Reviews
- 4,883
- Age
- 15y ago

Burts Bees SPF 30 Calming Day Face Lotion With Aloe and Rice Milk for Sensitive Skin Sunscreen Face Lotion Soothes Redness and Irritation 99.4 Percent Natural Origin Skin Care 1.8 oz. Tube
- Price
- $13.12
- Rating
- 4.1/5
- Reviews
- 231
- Age
- 4y ago
Trending
estimated 90-day click momentum
TOSOWOONG Bakuchiol Capsule Cream High Purity Bakuchiol 5 000ppm Retinol Alternative Wrinkle Care Firming Anti Aging Moisturizer 12 Peptides 3 Ceramides Korean Skincare 50ml / 1.69 fl. oz.
- Price
- $20.33
- Rating
- 4.4/5
- Reviews
- 179
- Age
- 9mo ago

Burts Bees SPF 30 Calming Day Face Lotion With Aloe and Rice Milk for Sensitive Skin Sunscreen Face Lotion Soothes Redness and Irritation 99.4 Percent Natural Origin Skin Care 1.8 oz. Tube
- Price
- $13.12
- Rating
- 4.1/5
- Reviews
- 231
- Age
- 4y ago

BYOMA Moisturizing Rich Cream - Barrier Repair Cream Face Lotion with Bakuchiol & Shea Extract - Ceramide Face Moisturizer for Dry Skin - Anti Wrinkle Alcohol Free Face Moisturizer - 1.69 fl.oz
- Price
- $14.53
- Rating
- 4.5/5
- Reviews
- 2,418
- Age
- 3y ago

Burts Bees Calming Day Face Lotion With Aloe and Rice Milk Soothing Face Lotion for Sensitive Skin 98.9 Percent Natural Origin Skin Care 1.8 oz. Bottle
- Price
- $11.80
- Rating
- 4.5/5
- Reviews
- 11,665
- Age
- 15y ago

Burts Bees Renewal Firming Face Cream Anti-Aging Retinol Alternative Moisturizing Natural Origin Skin Care 1.8 Ounce
- Price
- $12.94
- Rating
- 4.4/5
- Reviews
- 10,500
- Age
- 11y ago
Newest
by launch date
TOSOWOONG Bakuchiol Capsule Cream High Purity Bakuchiol 5 000ppm Retinol Alternative Wrinkle Care Firming Anti Aging Moisturizer 12 Peptides 3 Ceramides Korean Skincare 50ml / 1.69 fl. oz.
- Price
- $20.33
- Rating
- 4.4/5
- Reviews
- 179
- Age
- 9mo ago

Bakuchiol Plumping Capsule Cream Retinol Alternative Moisturizer for Firming and Pore Care with 99% Pure Bakuchiol 5 Types of Collagen & Ceramide Complex 1.69 fl.oz / 50ml
- Price
- $22.11
- Rating
- 4.5/5
- Reviews
- 378
- Age
- 1y ago

BYOMA Moisturizing Rich Cream - Barrier Repair Cream Face Lotion with Bakuchiol & Shea Extract - Ceramide Face Moisturizer for Dry Skin - Anti Wrinkle Alcohol Free Face Moisturizer - 1.69 fl.oz
- Price
- $14.53
- Rating
- 4.5/5
- Reviews
- 2,418
- Age
- 3y ago

Burts Bees Clear and Balanced Skin Balancing Gel Cream With Squalane and Prebiotic Gel Moisturizer for Breakout-Prone Skin 1.8 oz. Bottle
- Price
- $12.06
- Rating
- 4.4/5
- Reviews
- 220
- Age
- 3y ago

Burts Bees Sensitive Moisturizing Cream With Aloe Vera and Rice Milk Face Moisturizer for Sensitive Skin 98.8 Percent Natural Origin Skin Care 3 oz. Package
- Price
- $20.26
- Rating
- 3.8/5
- Reviews
- 415
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
583
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
0%
- Burt's Bees61%
- BYOMA32%
- TOSOWOONG4%
- EQQUALBERRY4%
Demand
Bakuchiol Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.6× · 11 of 12 months tracked
Search terms
Top Bakuchiol Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- burts bees moisturizer39K/yr
- burts bees face moisturizer23K/yr
- burts bees face lotion22K/yr
- bakuchiol cream18K/yr
- bakuchiol moisturizer11K/yr
- byoma moisturizing rich cream10K/yr
- burts bees moisturizer for face5K/yr
- burts bees face cream10K/yr
- burts bees cream7K/yr
- byoma rich cream moisturizer4K/yr
Reviews and returns
What reviews say buyers love and hate about Bakuchiol Cream
We read the reviews and the return reasons for every product selling here.
“No scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bakuchiol Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









