Is bakuchiol cream profitable to sell on Amazon United States?

The niche generates $221K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Skip it (46/100).

How competitive is the bakuchiol cream niche?

4 brands and 583 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in bakuchiol cream?

Top complaints mined from reviews: Smell, Product Condition, Moist/Dry. The return rate is 1.1%.

What does it cost to enter the bakuchiol cream niche?

Listings span $11.80–$22.11; the average listing price is $15.92 (sweet spot $15–$100). The average incumbent carries 3,198 reviews — the moat a new listing must climb.

bakuchiol cream

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.92

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$11.80–$22.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$221K

$221K/yr · 168K searches

Review moat

Okay3,197.8

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+4.3%

90-day search growth — must beat 0% to launch

Competition

Bad86%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, bakuchiol cream is a $221K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

bakuchiol cream market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: $239K–$318K; units × avg price
Conversion rate: 8.3%
Avg BSR: #520
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 126 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

583

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Burt's Bees61%
BYOMA32%
TOSOWOONG4%
EQQUALBERRY4%

Demand

Weekly Amazon search volume, last 45 weeks — +4.3% search growth over the last 90 days.

Open Trend

Top bakuchiol cream search terms

burts bees moisturizer39K/yr +19.3%7.8% conv.
burts bees face moisturizer23K/yr +7.4%5.7% conv.
burts bees face lotion22K/yr -5.8%14.6% conv.
bakuchiol cream18K/yr +5.9%0.9% conv.
bakuchiol moisturizer11K/yr -4.9%1.4% conv.
byoma moisturizing rich cream10K/yr +18.1%14.4% conv.
burts bees moisturizer for face5K/yr +132.5%7.8% conv.
burts bees face cream10K/yr -18.2%12.8% conv.
burts bees cream7K/yr -14.5%4.2% conv.
byoma rich cream moisturizer4K/yr +85.4%15.8% conv.

All search terms

Top bakuchiol cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BYOMA Moisturizing Rich Cream - Barrier Repair Cream Face Lotion with Bakuchiol & Shea Extract - Ceramide Face Moisturizer for Dry Skin - Anti Wrinkle Alcohol Free Face Moisturizer - 1.69 fl.oz

BYOMA$14.534.5★2,418 rev

Burts Bees Calming Day Face Lotion With Aloe and Rice Milk Soothing Face Lotion for Sensitive Skin 98.9 Percent Natural Origin Skin Care 1.8 oz. Bottle

Burt's Bees$11.804.5★11,665 rev

Burts Bees Renewal Firming Face Cream Anti-Aging Retinol Alternative Moisturizing Natural Origin Skin Care 1.8 Ounce

Burt's Bees$12.944.4★10,500 rev

Burts Bees Calming Night Cream With Aloe and Rice Milk Face Moisturizer For Sensitive Skin Infuses Skin With Moisture While You Sleep 98.8 Percent Natural Origin 1.8 oz. Tub

Burt's Bees$13.274.4★4,883 rev

Burts Bees SPF 30 Calming Day Face Lotion With Aloe and Rice Milk for Sensitive Skin Sunscreen Face Lotion Soothes Redness and Irritation 99.4 Percent Natural Origin Skin Care 1.8 oz. Tube

Burt's Bees$13.124.1★231 rev

Newest

by launch date

TOSOWOONG Bakuchiol Capsule Cream High Purity Bakuchiol 5 000ppm Retinol Alternative Wrinkle Care Firming Anti Aging Moisturizer 12 Peptides 3 Ceramides Korean Skincare 50ml / 1.69 fl. oz.

TOSOWOONG$20.33179 rev

9mo ago

Bakuchiol Plumping Capsule Cream Retinol Alternative Moisturizer for Firming and Pore Care with 99% Pure Bakuchiol 5 Types of Collagen & Ceramide Complex 1.69 fl.oz / 50ml

EQQUALBERRY$22.11378 rev

1y ago

BYOMA Moisturizing Rich Cream - Barrier Repair Cream Face Lotion with Bakuchiol & Shea Extract - Ceramide Face Moisturizer for Dry Skin - Anti Wrinkle Alcohol Free Face Moisturizer - 1.69 fl.oz

BYOMA$14.532,418 rev

3y ago

Burts Bees Clear and Balanced Skin Balancing Gel Cream With Squalane and Prebiotic Gel Moisturizer for Breakout-Prone Skin 1.8 oz. Bottle

Burt's Bees$12.06220 rev

3y ago

Burts Bees Sensitive Moisturizing Cream With Aloe Vera and Rice Milk Face Moisturizer for Sensitive Skin 98.8 Percent Natural Origin Skin Care 3 oz. Package

Burt's Bees$20.26415 rev

4y ago

What buyers say about bakuchiol cream

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry20%

“Amazing moisturizer”

Quality-Overall11%

“Excellent product”

Soft Feel11%

“make face soft”

Suitability Combination Skin8%

“feel it's good for my skin”

Smell5%

“Great scent”

Value For Money5%

“Good price”

Suitability Dry Skin4%

“This stuff instantly cured my dry skin in 3 minutes”

Absorbency4%

“absorbs beautifully”

Allergies4%

“No irritations”

Weight Light3%

“Lightweight”

What buyers complain about

Smell15%

“No scent”

Product Condition8%

“appeared used”

Moist/Dry7%

“Not as moisturizing as I would expect”

Allergies6%

“Allergic reaction”

Quality-Overall5%

“Not a quality product”

Thickness5%

“Just would like it to be a tad thinner”

Value For Money4%

“Not that good for the price”

Suitability Dry Skin2%

“Doesnt keep my dry skin moisturized longer than an hour”

Skin Health2%

“I dont feel that it sinks into my skin that well”

Functionality-Overall2%

“It didnt work for me”

Top return reasons

Product Condition16%

Smell11%

Moist/Dry8%

Texture/Consistency-Overall6%

Motor Power6%

Advertised Vs Actual Product6%

Functionality-Overall5%

Leak-Proof5%

Defective Material/Parts4%

Skin Health4%

Common questions

Is bakuchiol cream profitable to sell on Amazon United States?: The niche generates $221K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Skip it (46/100).
How competitive is the bakuchiol cream niche?: 4 brands and 583 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in bakuchiol cream?: Top complaints mined from reviews: Smell, Product Condition, Moist/Dry. The return rate is 1.1%.
What does it cost to enter the bakuchiol cream niche?: Listings span $11.80–$22.11; the average listing price is $15.92 (sweet spot $15–$100). The average incumbent carries 3,198 reviews — the moat a new listing must climb.