Bakuchiol
MaybeAn estimated 1.1% of orders come back. But the top 5 products take 68% of clicks, so Bakuchiol is a Maybe.
- Flapen Score
- 63 / 100Top 4% of 10,978 Beauty & Personal Care niches · +15 vs the category median of 4863
- Market size
- $1.0M/yr871K searches / yr
- 90-day growth
- +19.4%search demand this quarter
- Competition
- 68%top-5 click share · 16 brands · 24 sellers
Flapen Score
Bakuchiol against its category
The dotted line is the Beauty & Personal Care average. Past it, Bakuchiol is stronger. Inside it, weaker.
Market
The Bakuchiol market on Amazon at a glance
Shoppers on Amazon United States searched for Bakuchiol 871K times last year and spent an estimated $1.0M. The top 5 brands take 72% of clicks. Demand peaks in Aug–Oct. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 871K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.
- Searches, last 12 months
- 871K
- Growth, 90 days vs prior 90
- +19.4%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $1.0Ma year
- Peak month
- October2.0× the quietest month
- Top search term
- bakuchiol316K searches a year
02 · Price
A sale here is worth $20.33.
Listings sell for $20.33 on average, from $9.77 to $64.66. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $20.33 that is $41K to $51K a year per listing.
- Average price
- $20.33inside the $15 to $100 sweet spot
- Price range
- $9.77–$64.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $41K–$51K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #554 within Face Oil. It carries 410 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 94%
- Out of stock, average day
- 6.6%
- Average rank
- #554in Face Oil
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 410per listing
- Listings tracked
- 17
04 · Newcomers
5 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Bakuchiol products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Korean Bakuchiol Concentrate DIY Mix-in Serum 30 000 ppm - High Potency Retinol Alternative | Wrinkle Reduction Skin Firming & Smoothing - Anti-Aging Sensitive Skin Vegan & Cruelty-Free Non-GMO 1 oz
- Price
- $14.64
- Rating
- 4.6/5
- Reviews
- 930
- Age
- 1y ago

Good Molecules Bakuchiol Oil For Dry Skin - Ultra Hydrating Natural Blend with Bakuchiol and Rosehip Oil Promotes Collagen Production Moisturizing Face Oil
- Price
- $9.85
- Rating
- 4.4/5
- Reviews
- 482
- Age
- 3y ago

EQQUALBERRY Bakuchiol Plumping Face Serum - Retinol Natural Alternative for Sensitive Skin with Niacinamide & Hyaluronic Acid Pore & Wrinkle Korean Skin Care (1.01oz / 30ml)
- Price
- $18.61
- Rating
- 4.4/5
- Reviews
- 3,204
- Age
- 2y ago

Viktairy Bakuchiol Serum Concentrate High-Potency Mix-In Bakuchiol Oil Serum Gentle Retinol Alternative for Wrinkle Reduction Hydrating & Firming Anti-Aging Skincare Vegan Non-GMO 30ml 10 000ppm
- Price
- $10.88
- Rating
- 4.7/5
- Reviews
- 73
- Age
- 6mo ago

COSRX The Blue Copper Peptide Bakuchiol Serum Korean Peptide Plumping Serum for Face GHK-Cu Copper Peptides with Bakuchiol Glow & Plump Anti-aging & Skin Firming Care Korean Skin Care 1.69 Fl Oz
- Price
- $23.13
- Rating
- 4.7/5
- Reviews
- 163
- Age
- 2mo ago
Trending
estimated 90-day click momentum
Bakuchiol Face Oil Plant-Based Retinol Alternative Facial Oil with Jojoba Oil & Vitamin E Lightweight Moisturizing Oil for Dry & Sensitive Skin Night Care 2 fl oz
- Price
- $17.46
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 2mo ago

Bakuchiol Oil Organic Cold Pressed of 30 000 PPM Advanced Bakuchiol Serum for Face Hydrating & Firming Anti-Aging Skin Care Natural Ingredients for All Skin Types (1pc)
- Price
- $14.81
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 1mo ago

COSRX The Blue Copper Peptide Bakuchiol Serum Korean Peptide Plumping Serum for Face GHK-Cu Copper Peptides with Bakuchiol Glow & Plump Anti-aging & Skin Firming Care Korean Skin Care 1.69 Fl Oz
- Price
- $23.13
- Rating
- 4.7/5
- Reviews
- 163
- Age
- 2mo ago

Natural Bakuchiol Oil Premium 100% Organic Anti-Aging Facial Oil 2.02 fl oz for Sensitive Aging Acne-Prone Skin Reduces Fine Lines Improves Texture
- Price
- $11.44
- Rating
- 3.5/5
- Reviews
- 16
- Age
- 8mo ago

Viktairy Bakuchiol Serum Concentrate High-Potency Mix-In Bakuchiol Oil Serum Gentle Retinol Alternative for Wrinkle Reduction Hydrating & Firming Anti-Aging Skincare Vegan Non-GMO 30ml 10 000ppm
- Price
- $10.88
- Rating
- 4.7/5
- Reviews
- 73
- Age
- 6mo ago
Newest
by launch date
Bakuchiol Oil Organic Cold Pressed of 30 000 PPM Advanced Bakuchiol Serum for Face Hydrating & Firming Anti-Aging Skin Care Natural Ingredients for All Skin Types (1pc)
- Price
- $14.81
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 1mo ago

COSRX The Blue Copper Peptide Bakuchiol Serum Korean Peptide Plumping Serum for Face GHK-Cu Copper Peptides with Bakuchiol Glow & Plump Anti-aging & Skin Firming Care Korean Skin Care 1.69 Fl Oz
- Price
- $23.13
- Rating
- 4.7/5
- Reviews
- 163
- Age
- 2mo ago

Bakuchiol Face Oil Plant-Based Retinol Alternative Facial Oil with Jojoba Oil & Vitamin E Lightweight Moisturizing Oil for Dry & Sensitive Skin Night Care 2 fl oz
- Price
- $17.46
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 2mo ago

Viktairy Bakuchiol Serum Concentrate High-Potency Mix-In Bakuchiol Oil Serum Gentle Retinol Alternative for Wrinkle Reduction Hydrating & Firming Anti-Aging Skincare Vegan Non-GMO 30ml 10 000ppm
- Price
- $10.88
- Rating
- 4.7/5
- Reviews
- 73
- Age
- 6mo ago

Natural Bakuchiol Oil Premium 100% Organic Anti-Aging Facial Oil 2.02 fl oz for Sensitive Aging Acne-Prone Skin Reduces Fine Lines Improves Texture
- Price
- $11.44
- Rating
- 3.5/5
- Reviews
- 16
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
24
Est. top-5 brand share
72%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
23%
- CELDYQUE31%
- Good Molecules16%
- EQQUALBERRY10%
- Viktairy8%
- COSRX6%
- JL HERBAL5%
Demand
Bakuchiol search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Oct · busiest ÷ quietest = 2.0×
Search terms
Top Bakuchiol search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bakuchiol316K/yr
- bakuchiol oil132K/yr
- bakuchiol serum186K/yr
- bakuchiol oil organic cold pressed40K/yr
- bakuchiol serum for face25K/yr
- bakuchi oil22K/yr
- bakuchiol organic8K/yr
- bakuchiol oil for face6K/yr
- bakuchiol retinol alternative15K/yr
- bakuchiol retinol serum21K/yr
Reviews and returns
What reviews say buyers love and hate about Bakuchiol
We read the reviews and the return reasons for every product selling here.
“Smells weird”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bakuchiol questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









