Is bakuchiol profitable to sell on Amazon United States?

The niche generates $1.0M/yr across 17 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +19.4%. Flapen's verdict: Launch it (63/100).

How competitive is the bakuchiol niche?

16 brands and 24 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in bakuchiol?

Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 1.1%.

When does demand for bakuchiol peak?

Demand peaks in Aug–Oct; the busiest month runs 2.0× the quietest.

What does it cost to enter the bakuchiol niche?

Listings span $9.77–$64.66; the average listing price is $20.33 (sweet spot $15–$100). The average incumbent carries 410 reviews — the moat a new listing must climb.

bakuchiol

Launch it

A $1.0M/yr market growing +19.4% this quarter with returns at 1.1% — clears our launch bar.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$20.33

avg listing price — sweet spot $15–$100

Price range

Great$9.77–$64.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great409.88

avg incumbent reviews — the moat a new listing must climb

Market size

Great$1.0M

$1.0M/yr · 871K searches

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Growth

Okay+19.4%

90-day search growth — must beat 0% to launch

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

According to Flapen's Amazon United States niche tracking, bakuchiol is a $1.0M/yr Amazon United States market (871K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Aug–Oct. Verdict: Launch it — 63/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

bakuchiol market data

Units sold / yr: 40K–50K; avg 2,000–2,500/product
Revenue / yr: $813K–$1.0M; units × avg price
Conversion rate: 5.8%
Avg BSR: #554
Page quality: 0%
Prime: 94%
Sponsored: 94%
Out of stock: 6.6%
Avg brand age: 43 months
Avg seller age: 123 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

23%

CELDYQUE31%
Good Molecules16%
EQQUALBERRY10%
Viktairy8%
COSRX6%
JL HERBAL5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +19.4% search growth over the last 90 days.

Peak months: Aug, Oct · busiest ÷ quietest = 2.0×

Open Trend

Top bakuchiol search terms

bakuchiol316K/yr -7.1%4.1% conv.
bakuchiol oil132K/yr +81.7%6.0% conv.
bakuchiol serum186K/yr -29.1%3.3% conv.
bakuchiol oil organic cold pressed40K/yr >1,000%6.4% conv.
bakuchiol serum for face25K/yr +24.9%4.0% conv.
bakuchi oil22K/yr +150.5%4.0% conv.
bakuchiol organic8K/yr +307.8%2.8% conv.
bakuchiol oil for face6K/yr +627.3%6.7% conv.
bakuchiol retinol alternative15K/yr +19.5%0.3% conv.
bakuchiol retinol serum21K/yr +2.7%0.0% conv.

All search terms

Top bakuchiol products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Korean Bakuchiol Concentrate DIY Mix-in Serum 30 000 ppm - High Potency Retinol Alternative | Wrinkle Reduction Skin Firming & Smoothing - Anti-Aging Sensitive Skin Vegan & Cruelty-Free Non-GMO 1 oz

CELDYQUE$14.644.6★930 rev

Good Molecules Bakuchiol Oil For Dry Skin - Ultra Hydrating Natural Blend with Bakuchiol and Rosehip Oil Promotes Collagen Production Moisturizing Face Oil

Good Molecules$9.854.4★482 rev

EQQUALBERRY Bakuchiol Plumping Face Serum - Retinol Natural Alternative for Sensitive Skin with Niacinamide & Hyaluronic Acid Pore & Wrinkle Korean Skin Care (1.01oz / 30ml)

EQQUALBERRY$18.614.4★3,204 rev

Viktairy Bakuchiol Serum Concentrate High-Potency Mix-In Bakuchiol Oil Serum Gentle Retinol Alternative for Wrinkle Reduction Hydrating & Firming Anti-Aging Skincare Vegan Non-GMO 30ml 10 000ppm

Viktairy$10.884.7★73 rev

COSRX The Blue Copper Peptide Bakuchiol Serum Korean Peptide Plumping Serum for Face GHK-Cu Copper Peptides with Bakuchiol Glow & Plump Anti-aging & Skin Firming Care Korean Skin Care 1.69 Fl Oz

COSRX$23.134.7★163 rev

Newest

by launch date

Bakuchiol Oil Organic Cold Pressed of 30 000 PPM Advanced Bakuchiol Serum for Face Hydrating & Firming Anti-Aging Skin Care Natural Ingredients for All Skin Types (1pc)

eteross$14.813 rev

1mo ago

COSRX The Blue Copper Peptide Bakuchiol Serum Korean Peptide Plumping Serum for Face GHK-Cu Copper Peptides with Bakuchiol Glow & Plump Anti-aging & Skin Firming Care Korean Skin Care 1.69 Fl Oz

COSRX$23.13163 rev

2mo ago

Bakuchiol Face Oil Plant-Based Retinol Alternative Facial Oil with Jojoba Oil & Vitamin E Lightweight Moisturizing Oil for Dry & Sensitive Skin Night Care 2 fl oz

SKSOYT$17.4622 rev

2mo ago

Viktairy Bakuchiol Serum Concentrate High-Potency Mix-In Bakuchiol Oil Serum Gentle Retinol Alternative for Wrinkle Reduction Hydrating & Firming Anti-Aging Skincare Vegan Non-GMO 30ml 10 000ppm

Viktairy$10.8873 rev

6mo ago

Natural Bakuchiol Oil Premium 100% Organic Anti-Aging Facial Oil 2.02 fl oz for Sensitive Aging Acne-Prone Skin Reduces Fine Lines Improves Texture

RETZLA$11.4416 rev

8mo ago

What buyers say about bakuchiol

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin14%

“Good for sensitive skin”

Soft Feel10%

“Leaves skin soft”

Moist/Dry9%

“The hydration is awesome”

Quality-Overall9%

“this seems to be a good quality serum”

Suitability Dry Skin6%

“Works great for dry and sensitive skin”

Allergies5%

“with less irritation”

Absorbency5%

“Absorbs well”

Value For Money4%

“Money well spent”

Symptom Reduction3%

“get amazing results”

Smell3%

“The scent is light”

What buyers complain about

Smell12%

“Smells weird”

Value For Money6%

“Little pricey,”

Allergies5%

“Allergic reaction”

Size-Overall5%

“the container is sooo small”

Oily/Greasy5%

“Too greasy”

Skin Health4%

“Burned my skin”

Functionality-Overall3%

“I dont see difference in my skin”

Moist/Dry2%

“did not work well with my moisturizers”

Suitability Dry Skin2%

“I usually have dull dry older looking skin”

Symptom Reduction2%

“While she hasnt seen noticeable improvements”

Top return reasons

Functionality-Overall13%

Smell11%

Advertised Vs Actual Product11%

Value For Money6%

Oily/Greasy5%

Ingredients-Overall5%