Baked Foundation
FailDemand is soft, at -27.4% this quarter, so Baked Foundation is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $72K/yr148K searches / yr
- 90-day growth
- -27.4%search demand this quarter
- Competition
- 33%top-5 click share · 19 brands · 126 sellers
Flapen Score
Baked Foundation against its category
The dotted line is the Beauty & Personal Care average. Past it, Baked Foundation is stronger. Inside it, weaker.
Market
The Baked Foundation market on Amazon at a glance
Shoppers on Amazon United States searched for Baked Foundation 148K times last year and spent an estimated $72K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Oct. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.
- Searches, last 12 months
- 148K
- Growth, 90 days vs prior 90
- -27.4%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $72Ka year
- Peak month
- October2.3× the quietest month
- Top search term
- baked foundation36K searches a year
02 · Price
A sale here is worth $20.47.
Listings sell for $20.47 on average, from $5.54 to $73.35. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.47 that is $0 to $2K a year per listing.
- Average price
- $20.47inside the $15 to $100 sweet spot
- Price range
- $5.54–$73.35
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #358 within Face. It carries 10,540 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #358in Face
- Average rating
- 4.21 starsAmazon United States average 4.42 stars
- Average reviews
- 10,540per listing
- Listings tracked
- 45
04 · Newcomers
4 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Baked Foundation products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
KIMUSE Baked Foundation - Brighten Color Correcting Powder Foundation for Mature Skin Buildable Coverage Radiant Natural Finish
- Price
- $9.12
- Rating
- 4.0/5
- Reviews
- 1,677
- Age
- 2y ago

LAURA GELLER NEW YORK Best of the Best Baked Palette 7-in-1 Full Face Palette Bronzer Blush 2 Highlighters & 3 Eyeshadows Crease-Proof Handmade in Italy Travel-Friendly
- Price
- $43.71
- Rating
- 4.5/5
- Reviews
- 9,749
- Age
- 3y ago

LAURA GELLER NEW YORK Award-Winning Baked Balance-n-Brighten Color Correcting Powder Foundation Handmade in Italy Buildable Coverage Matte Finish For Mature & Sensitive Skin 03 Light
- Price
- $22.93
- Rating
- 4.2/5
- Reviews
- 69,587
- Age
- 10y ago

LAURA GELLER NEW YORK Daily Routine Kit (4 PC): Balance-N-Brighten Foundation Porcelain Retractable Kabuki Brush Blush-N-Brighten Tropic Hues Original Baked Highlighter French Vanilla
- Price
- $71.77
- Rating
- 4.3/5
- Reviews
- 187
- Age
- 3y ago

KAPEINE Baked Pressed Powder for Face Makeup Color Correcting Setting Powder Long Lasting Oil Control Finishing Base Makeup Compact Smooth Blurring Powder for Women Everyday Makeup - 01#
- Price
- $7.62
- Rating
- 3.8/5
- Reviews
- 82
- Age
- 6mo ago
Trending
estimated 90-day click momentum
All in One Baked Makeup Face Palette Includes 6 Eyeshadows Bronzer Blush and Highlighter Blush and Bronzer Palette Shimmer & Matte Shades Long-Lasting Pigmented Powder Full Size Makeup Set
- Price
- $19.77
- Rating
- 4.0/5
- Reviews
- 109
- Age
- 6mo ago

LAURA GELLER NEW YORK Baked Balance-N-Brighten Color Correcting Foundation Sand + Kabuki Brush
- Price
- $25.69
- Rating
- 4.2/5
- Reviews
- 2,641
- Age
- 4y ago

KIMUSE Baked Foundation - Brighten Color Correcting Powder Foundation with Retractable Kabuki Brush Makeup Set for Mature Skin Buildable Coverage Radiant Natural Finish
- Price
- $15.20
- Rating
- 4.0/5
- Reviews
- 1,677
- Age
- 9mo ago

KAPEINE Baked Pressed Powder for Face Makeup Color Correcting Setting Powder Long Lasting Oil Control Finishing Base Makeup Compact Smooth Blurring Powder for Women Everyday Makeup - 01#
- Price
- $7.62
- Rating
- 3.8/5
- Reviews
- 82
- Age
- 6mo ago

LAURA GELLER NEW YORK Award-Winning Baked Balance-n-Brighten Color Correcting Travel Size Powder Foundation Medium Handmade in Italy Buildable Matte Finish For Mature Skin
- Price
- $18.24
- Rating
- 3.8/5
- Reviews
- 2,176
- Age
- 3y ago
Newest
by launch date
All in One Baked Makeup Face Palette Includes 6 Eyeshadows Bronzer Blush and Highlighter Blush and Bronzer Palette Shimmer & Matte Shades Long-Lasting Pigmented Powder Full Size Makeup Set
- Price
- $19.77
- Rating
- 4.0/5
- Reviews
- 109
- Age
- 6mo ago

KAPEINE Baked Pressed Powder for Face Makeup Color Correcting Setting Powder Long Lasting Oil Control Finishing Base Makeup Compact Smooth Blurring Powder for Women Everyday Makeup - 01#
- Price
- $7.62
- Rating
- 3.8/5
- Reviews
- 82
- Age
- 6mo ago

KAPEINE Baked Pressed Powder Mini Color Correcting Setting Powder Compact Matte Finish Oil Control Sheer Face Powder Long Wear Natural Flawless Finishing Makeup for Women Daily Wear -02#
- Price
- $7.66
- Rating
- 3.8/5
- Reviews
- 82
- Age
- 6mo ago

KYDA Best Of The Baked Makeup Palette for Older Women 10 Colors Full Size
- Price
- $14.69
- Rating
- 4.2/5
- Reviews
- 98
- Age
- 7mo ago

KIMUSE Baked Foundation - Brighten Color Correcting Powder Foundation with Retractable Kabuki Brush Makeup Set for Mature Skin Buildable Coverage Radiant Natural Finish
- Price
- $15.20
- Rating
- 4.0/5
- Reviews
- 1,677
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
19 rising
Sellers
126
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
33%
Top 20: 73%
Open market
22%
- LAURA GELLER NEW YORK42%
- KIMUSE15%
- K'APEINE8%
- AKARY5%
- Physicians Formula5%
- COVERGIRL3%
Demand
Baked Foundation search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct · busiest ÷ quietest = 2.3×
Search terms
Top Baked Foundation search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baked foundation36K/yr
- baked foundation for mature skin29K/yr
- baked makeup18K/yr
- baked powder foundation14K/yr
- baked makeup for older women16K/yr
- baked powder6K/yr
- laura geller daily routine kit for older women14K/yr
- laura geller daily routine kit8K/yr
- baked foundation for older women6K/yr
- laura geller daily routine2K/yr
Reviews and returns
What reviews say buyers love and hate about Baked Foundation
We read the reviews and the return reasons for every product selling here.
“Average Coverage”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baked Foundation questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









