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Baked Foundation

Fail

Demand is soft, at -27.4% this quarter, so Baked Foundation is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$72K/yr148K searches / yr
90-day growth
-27.4%search demand this quarter
Competition
33%top-5 click share · 19 brands · 126 sellers

Flapen Score

Baked Foundation against its category

The dotted line is the Beauty & Personal Care average. Past it, Baked Foundation is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baked Foundation market on Amazon at a glance

Shoppers on Amazon United States searched for Baked Foundation 148K times last year and spent an estimated $72K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
2.4%
Market size, estimated
$72Ka year
Peak month
October2.3× the quietest month
Top search term
baked foundation36K searches a year

02 · Price

A sale here is worth $20.47.

Listings sell for $20.47 on average, from $5.54 to $73.35. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.47 that is $0 to $2K a year per listing.

Average price
$20.47inside the $15 to $100 sweet spot
Price range
$5.54–$73.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #358 within Face. It carries 10,540 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#358in Face
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
10,540per listing
Listings tracked
45

04 · Newcomers

4 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
54 months

Products

Top Baked Foundation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

126

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

33%

Top 20: 73%

Open market

22%

  • Brand 142%
  • Brand 215%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 63%

Demand

Baked Foundation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Spike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct · busiest ÷ quietest = 2.3×

Search terms

Top Baked Foundation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baked foundation36K/yr
  • baked foundation for mature skin29K/yr
  • baked makeup18K/yr
  • baked powder foundation14K/yr
  • baked makeup for older women16K/yr
  • baked powder6K/yr
  • laura geller daily routine kit for older women14K/yr
  • laura geller daily routine kit8K/yr
  • baked foundation for older women6K/yr
  • laura geller daily routine2K/yr

Reviews and returns

What reviews say buyers love and hate about Baked Foundation

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Color”
16%of negative reviews mention “Coverage”
2.8%of orders come back
“Average Coverage”
A buyer, on “Coverage”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Baked Foundation questions

Answered from the same tracked data.