Baked Foundation
FailDemand is soft, at -27.4% this quarter, so Baked Foundation is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $72K/yr148K searches / yr
- 90-day growth
- -27.4%search demand this quarter
- Competition
- 33%top-5 click share · 19 brands · 126 sellers
Flapen Score
Baked Foundation against its category
The dotted line is the Beauty & Personal Care average. Past it, Baked Foundation is stronger. Inside it, weaker.
Market
The Baked Foundation market on Amazon at a glance
Shoppers on Amazon United States searched for Baked Foundation 148K times last year and spent an estimated $72K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Oct. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.
- Searches, last 12 months
- 148K
- Growth, 90 days vs prior 90
- -27.4%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $72Ka year
- Peak month
- October2.3× the quietest month
- Top search term
- baked foundation36K searches a year
02 · Price
A sale here is worth $20.47.
Listings sell for $20.47 on average, from $5.54 to $73.35. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.47 that is $0 to $2K a year per listing.
- Average price
- $20.47inside the $15 to $100 sweet spot
- Price range
- $5.54–$73.35
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #358 within Face. It carries 10,540 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #358in Face
- Average rating
- 4.21 starsAmazon United States average 4.42 stars
- Average reviews
- 10,540per listing
- Listings tracked
- 45
04 · Newcomers
4 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Baked Foundation products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
19 rising
Sellers
126
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
33%
Top 20: 73%
Open market
22%
- Brand 142%
- Brand 215%
- Brand 38%
- Brand 45%
- Brand 55%
- Brand 63%
Demand
Baked Foundation search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct · busiest ÷ quietest = 2.3×
Search terms
Top Baked Foundation search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baked foundation36K/yr
- baked foundation for mature skin29K/yr
- baked makeup18K/yr
- baked powder foundation14K/yr
- baked makeup for older women16K/yr
- baked powder6K/yr
- laura geller daily routine kit for older women14K/yr
- laura geller daily routine kit8K/yr
- baked foundation for older women6K/yr
- laura geller daily routine2K/yr
Reviews and returns
What reviews say buyers love and hate about Baked Foundation
We read the reviews and the return reasons for every product selling here.
“Average Coverage”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baked Foundation questions
Answered from the same tracked data.









