Baked Bronzer
FailThe top 5 brands take 96% of clicks, so Baked Bronzer is a Fail.
- Flapen Score
- 41 / 100Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 4841
- Market size
- $179K/yr370K searches / yr
- 90-day growth
- +1.1%search demand this quarter
- Competition
- 54%top-5 click share · 8 brands · 88 sellers
Flapen Score
Baked Bronzer against its category
The dotted line is the Beauty & Personal Care average. Past it, Baked Bronzer is stronger. Inside it, weaker.
Market
The Baked Bronzer market on Amazon at a glance
Shoppers on Amazon United States searched for Baked Bronzer 370K times last year and spent an estimated $179K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 370K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $179K a year.
- Searches, last 12 months
- 370K
- Growth, 90 days vs prior 90
- +1.1%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $179Ka year
- Peak month
- January2.9× the quietest month
- Top search term
- covergirl bronzer73K searches a year
02 · Price
A sale here is worth $17.24.
Listings sell for $17.24 on average, from $4.50 to $43.71. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $17.24 that is $4K to $9K a year per listing.
- Average price
- $17.24inside the $15 to $100 sweet spot
- Price range
- $4.50–$43.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$9K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #43 within Face. It carries 8,140 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 4.5%
- Average rank
- #43in Face
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 8,140per listing
- Listings tracked
- 27
04 · Newcomers
10 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 11
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Baked Bronzer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
COVERGIRL TruBlend Skin Enhancer Baked Luminous Bronzer with Hyaluronic Acid & White Rose Extract Blends Seamlessly - 320 Caramel (Medium Bronze with Copper Swirls)
- Price
- $9.50
- Rating
- 4.6/5
- Reviews
- 1,703
- Age
- 7mo ago

LAURA GELLER NEW YORK Baked Bronze-N-Brighten Bronzer Powder - Fair - Natural Bronze Glow
- Price
- $24.18
- Rating
- 4.4/5
- Reviews
- 2,362
- Age
- 17y ago

COVERGIRL TruBlend Skin Enhancer Baked Luminous Bronzer with Hyaluronic Acid & White Rose Extract Blends Seamlessly - 300 Honey Bun (Light Bronze with Champagne Swirls)
- Price
- $10.56
- Rating
- 4.6/5
- Reviews
- 1,703
- Age
- 7mo ago

LAURA GELLER NEW YORK Baked Bronze-N-Brighten Bronzer Powder - Medium - Natural Bronze Glow
- Price
- $25.73
- Rating
- 4.5/5
- Reviews
- 1,127
- Age
- 4y ago

KIKO Milano Silky Glow Baked Bronzer 01 | Silky Textured Baked Bronzer
- Price
- $17.99
- Rating
- 4.5/5
- Reviews
- 1,714
- Age
- 3y ago
Trending
estimated 90-day click momentum
COVERGIRL TruBlend Sun & Sculpt Bronzing Glow Serum Buildable Radiant Glow Wand and Pump Applicator - 40 Medium
- Price
- $10.41
- Rating
- 4.5/5
- Reviews
- 216
- Age
- 2mo ago

LAURA GELLER NEW YORK Double Take Baked Bronzer for Mature Skin Medium | Matte Bronzing Powder for Natural-Looking Warmth & Soft Contour Buildable Color Never Orangey Finish
- Price
- $30.17
- Rating
- 4.5/5
- Reviews
- 56
- Age
- 6mo ago

Milani Baked Bronzer - Long-Lasting Powder for Natural Sun-Kissed Glow- Lightweight Buildable & Streak-Free Makeup with Radiant Finish- Talc-Free Vegan & Cruelty-Free Made in Italy Sicilian Sunset
- Price
- $12.81
- Rating
- 4.5/5
- Reviews
- 4,376
- Age
- 7mo ago

COVERGIRL TruBlend Skin Enhancer Baked Luminous Bronzer with Hyaluronic Acid & White Rose Extract Blends Seamlessly - 300 Honey Bun (Light Bronze with Champagne Swirls)
- Price
- $10.56
- Rating
- 4.6/5
- Reviews
- 1,703
- Age
- 7mo ago

Milani Baked Bronzer - Long-Lasting Powder for Natural Sun-Kissed Glow- Lightweight Buildable & Streak-Free Makeup with Radiant Finish- Talc-Free Vegan & Cruelty-Free Made in Italy Tuscan Tan
- Price
- $12.75
- Rating
- 4.5/5
- Reviews
- 4,376
- Age
- 7mo ago
Newest
by launch date
COVERGIRL TruBlend Sun & Sculpt Bronzing Glow Serum Buildable Radiant Glow Wand and Pump Applicator - 40 Medium
- Price
- $10.41
- Rating
- 4.5/5
- Reviews
- 216
- Age
- 2mo ago

LAURA GELLER NEW YORK Double Take Baked Bronzer for Mature Skin Medium | Matte Bronzing Powder for Natural-Looking Warmth & Soft Contour Buildable Color Never Orangey Finish
- Price
- $30.17
- Rating
- 4.5/5
- Reviews
- 56
- Age
- 6mo ago

Milani Baked Bronzer - Long-Lasting Powder for Natural Sun-Kissed Glow- Lightweight Buildable & Streak-Free Makeup with Radiant Finish- Talc-Free Vegan & Cruelty-Free Made in Italy Tuscan Tan
- Price
- $12.75
- Rating
- 4.5/5
- Reviews
- 4,376
- Age
- 7mo ago

Milani Baked Bronzer - Long-Lasting Powder for Natural Sun-Kissed Glow- Lightweight Buildable & Streak-Free Makeup with Radiant Finish- Talc-Free Vegan & Cruelty-Free Made in Italy Amalfi Glow
- Price
- $12.79
- Rating
- 4.5/5
- Reviews
- 4,376
- Age
- 7mo ago

Milani Baked Bronzer - Long-Lasting Powder for Natural Sun-Kissed Glow- Lightweight Buildable & Streak-Free Makeup with Radiant Finish- Talc-Free Vegan & Cruelty-Free Made in Italy Sicilian Sunset
- Price
- $12.81
- Rating
- 4.5/5
- Reviews
- 4,376
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
88
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 92%
Open market
3%
- COVERGIRL37%
- LAURA GELLER NEW YORK36%
- Milani12%
- Kiko Milano8%
- Physicians Formula2%
- L'Oreal Paris2%
- Open — no brand owns it (2 brands, 3%)
Demand
Baked Bronzer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Baked Bronzer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- covergirl bronzer73K/yr
- laura geller bronzer68K/yr
- baked bronzer37K/yr
- cover girl bronzer20K/yr
- kiko milano bronzer17K/yr
- milani bronzer powder19K/yr
- kiko bronzer16K/yr
- laura geller tahitian glow bronzer19K/yr
- shimmer bronzer13K/yr
- milani silky matte bronzer14K/yr
Reviews and returns
What reviews say buyers love and hate about Baked Bronzer
We read the reviews and the return reasons for every product selling here.
“Color incorrect”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baked Bronzer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









