Baked Bronzer
FailThe top 5 brands take 96% of clicks, so Baked Bronzer is a Fail.
- Flapen Score
- 41 / 100Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 4841
- Market size
- $179K/yr370K searches / yr
- 90-day growth
- +1.1%search demand this quarter
- Competition
- 54%top-5 click share · 8 brands · 88 sellers
Flapen Score
Baked Bronzer against its category
The dotted line is the Beauty & Personal Care average. Past it, Baked Bronzer is stronger. Inside it, weaker.
Market
The Baked Bronzer market on Amazon at a glance
Shoppers on Amazon United States searched for Baked Bronzer 370K times last year and spent an estimated $179K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 370K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $179K a year.
- Searches, last 12 months
- 370K
- Growth, 90 days vs prior 90
- +1.1%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $179Ka year
- Peak month
- January2.9× the quietest month
- Top search term
- covergirl bronzer73K searches a year
02 · Price
A sale here is worth $17.24.
Listings sell for $17.24 on average, from $4.50 to $43.71. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $17.24 that is $4K to $9K a year per listing.
- Average price
- $17.24inside the $15 to $100 sweet spot
- Price range
- $4.50–$43.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$9K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #43 within Face. It carries 8,140 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 4.5%
- Average rank
- #43in Face
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 8,140per listing
- Listings tracked
- 27
04 · Newcomers
10 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 11
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Baked Bronzer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
88
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
54%
Top 20: 92%
Open market
3%
- Brand 137%
- Brand 236%
- Brand 312%
- Brand 48%
- Brand 52%
- Brand 62%
- Open — no brand owns it (2 brands, 3%)
Demand
Baked Bronzer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Baked Bronzer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- covergirl bronzer73K/yr
- laura geller bronzer68K/yr
- baked bronzer37K/yr
- cover girl bronzer20K/yr
- kiko milano bronzer17K/yr
- milani bronzer powder19K/yr
- kiko bronzer16K/yr
- laura geller tahitian glow bronzer19K/yr
- shimmer bronzer13K/yr
- milani silky matte bronzer14K/yr
Reviews and returns
What reviews say buyers love and hate about Baked Bronzer
We read the reviews and the return reasons for every product selling here.
“Color incorrect”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baked Bronzer questions
Answered from the same tracked data.









