bain de soleil
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Growth
Incredible+112.7%90-day search growth — must beat 0% to launch
Avg price
Incredible$35.94avg listing price — sweet spot $15–$100
Price range
Incredible$23.65–$59.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Review moat
Good734.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$530K$530K/yr · 225K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bain de soleil is a $530K/yr Amazon United States market (225K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
bain de soleil market data
- Units sold / yr
- 13K–15K
- avg 2,500–3,000/product
- Revenue / yr
- $449K–$539K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #86
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 130 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- VACATION73%
- Tanning Club28%
Demand
Weekly Amazon search volume, last 27 weeks — +112.7% search growth over the last 90 days.Top bain de soleil search terms
- orange gelee sunscreen31K/yr
- bain de soleil43K/yr
- bain de soleil orange gelee18K/yr
- ban de soleil orange gelee25K/yr
- orange gelee tanning bain de soleil18K/yr
- ban de soleil13K/yr
- vacation orange gelee11K/yr
- orange gelee12K/yr
- bain de soleil orange gelee spf 413K/yr
- vacation orange gelee spf 309K/yr
Top bain de soleil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vacation Orange Gele SPF 30 Sunscreen Gel and Tube Key Bundle 3.12 Fluid Ounces - Hydrating Balm-to-Oil Tanning Gel Transparent Water-Resistant Travel Size
VACATION$23.654.4★1,068 rev
Tanning Club - Tan De Soleil Orange Gel - SPF 6 Sun Tanning Lotion - Botanical Formula for Sun-Kissed Glow - 100ml
Tanning Club$34.624.5★515 rev
Vacation Orange Gele SPF 30 Sunscreen Spray and Air Freshener Bundle 5 Fluid Ounces - Hydrating Tanning Oil Spray Transparent Water-Resistant
VACATION$25.704.1★288 rev
Vacation Orange Gele SPF 30 Sunscreen Gel and Tube Key Bundle 3.12 Fluid Ounces - Hydrating Balm-to-Oil Tanning Gel Transparent Water-Resistant Travel Size
VACATION$59.774.4★1,068 rev
Newest
by launch dateVacation Orange Gele SPF 30 Sunscreen Gel and Tube Key Bundle 3.12 Fluid Ounces - Hydrating Balm-to-Oil Tanning Gel Transparent Water-Resistant Travel Size
VACATION$59.771,068 rev
Vacation Orange Gele SPF 30 Sunscreen Spray and Air Freshener Bundle 5 Fluid Ounces - Hydrating Tanning Oil Spray Transparent Water-Resistant
VACATION$25.70288 rev
Vacation Orange Gele SPF 30 Sunscreen Gel and Tube Key Bundle 3.12 Fluid Ounces - Hydrating Balm-to-Oil Tanning Gel Transparent Water-Resistant Travel Size
VACATION$23.651,068 rev
Tanning Club - Tan De Soleil Orange Gel - SPF 6 Sun Tanning Lotion - Botanical Formula for Sun-Kissed Glow - 100ml
Tanning Club$34.62515 rev
Trending
90-day click momentumVacation Orange Gele SPF 30 Sunscreen Gel and Tube Key Bundle 3.12 Fluid Ounces - Hydrating Balm-to-Oil Tanning Gel Transparent Water-Resistant Travel Size
VACATION$23.654.4★
Tanning Club - Tan De Soleil Orange Gel - SPF 6 Sun Tanning Lotion - Botanical Formula for Sun-Kissed Glow - 100ml
Tanning Club$34.624.5★
Vacation Orange Gele SPF 30 Sunscreen Gel and Tube Key Bundle 3.12 Fluid Ounces - Hydrating Balm-to-Oil Tanning Gel Transparent Water-Resistant Travel Size
VACATION$59.774.4★
Vacation Orange Gele SPF 30 Sunscreen Spray and Air Freshener Bundle 5 Fluid Ounces - Hydrating Tanning Oil Spray Transparent Water-Resistant
VACATION$25.704.1★
What buyers say about bain de soleil
What buyers praise and complain about, mined from review topics.What buyers love
“Smells amazing”
“This ones even nicer than the one on my toothpaste”
“feels so good on my skin”
“gives your skin a glow”
“hydrating on the skin”
“As advertised”
“Good color”
“the smoothness it glided in my skin”
“Easy of use”
“Great price”
What buyers complain about
“It doesnt smell as good as I was hoping it would smell”
“Not worth the cost”
“It is oily”
“not as brown as Im use too by this time in the year”
“Dont believe the hype”
“The texture feels like diluted petroleum/Vaseline on your skin”
“just ran out”
“The bottles aren't that large or small”
“I would say there is some stickiness to it”
“Super oily stained my swim suit I feel like it didnt do a great job very disappointing”
Top return reasons
Common questions
- Is bain de soleil profitable to sell on Amazon United States?
- The niche generates $530K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +112.7%. Flapen's verdict: Worth a look (60/100).
- How competitive is the bain de soleil niche?
- 2 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bain de soleil?
- Top complaints mined from reviews: Smell, Value For Money, Oily/Greasy. The return rate is 0.8%.
- What does it cost to enter the bain de soleil niche?
- Listings span $23.65–$59.77; the average listing price is $35.94 (sweet spot $15–$100). The average incumbent carries 735 reviews — the moat a new listing must climb.