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Baebrow

Fail

The top 5 brands take 100% of clicks, so Baebrow is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$125K/yr137K searches / yr
90-day growth
+40.6%search demand this quarter
Competition
97%top-5 click share · 2 brands · 5 sellers

Flapen Score

Baebrow against its category

The dotted line is the Beauty & Personal Care average. Past it, Baebrow is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baebrow market on Amazon at a glance

Shoppers on Amazon United States searched for Baebrow 137K times last year and spent an estimated $125K. All 2 brands take every click. Demand peaks in Apr–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +40.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
+40.6%
Conversion, latest week
5.1%
Market size, estimated
$125Ka year
Peak month
October7.3× the quietest month
Top search term
wonderskin brow stain41K searches a year

02 · Price

A sale here is worth $17.90.

Listings sell for $17.90 on average, from $13.14 to $21.00. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $17.90 that is $9K to $13K a year per listing.

Average price
$17.90inside the $15 to $100 sweet spot
Price range
$13.14–$21.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
$9K–$13K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #138 within Eyes. It carries 9,669 reviews at 3.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#138in Eyes
Average rating
3.77 starsAmazon United States average 4.42 stars
Average reviews
9,669per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Baebrow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 197%
  • Brand 23%

Demand

Baebrow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, Oct · busiest ÷ quietest = 7.3×

Search terms

Top Baebrow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wonderskin brow stain41K/yr
  • baebrow34K/yr
  • wonderskin eyebrow stain12K/yr
  • bae brow19K/yr
  • wonder brow eyebrow stain8K/yr
  • wonderskin brow6K/yr
  • wonderskin eyebrow5K/yr
  • wonder blading brow stain4K/yr
  • wunderbrow eyebrow stain4K/yr
  • wonderskin eyebrow tint4K/yr

Reviews and returns

What reviews say buyers love and hate about Baebrow

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Color”
30%of negative reviews mention “Color”
2.9%of orders come back
“Color not as expected”
A buyer, on “Color”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Baebrow questions

Answered from the same tracked data.