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Bad Girl Perfume

Fail

The top 5 brands take 99% of clicks, so Bad Girl Perfume is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$143K/yr125K searches / yr
90-day growth
-7.1%search demand this quarter
Competition
53%top-5 click share · 6 brands · 94 sellers

Flapen Score

Bad Girl Perfume against its category

The dotted line is the Beauty & Personal Care average. Past it, Bad Girl Perfume is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bad Girl Perfume market on Amazon at a glance

Shoppers on Amazon United States searched for Bad Girl Perfume 125K times last year and spent an estimated $143K. The top 5 brands take 99% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $143K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-7.1%
Conversion, latest week
2.4%
Market size, estimated
$143Ka year
Top search term
bad girl perfume35K searches a year

02 · Price

A sale here is worth $48.47.

Listings sell for $48.47 on average, from $12.55 to $118.99. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $48.47 that is $0 to $5K a year per listing.

Average price
$48.47inside the $15 to $100 sweet spot
Price range
$12.55–$118.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #1,575 within Women's. It carries 1,155 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
84%
Out of stock, average day
5.2%
Average rank
#1,575in Women's
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
1,155per listing
Listings tracked
25

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
69 months

Products

Top Bad Girl Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

94

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

0%

  • Brand 151%
  • Brand 233%
  • Brand 39%
  • Brand 45%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Bad Girl Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Black Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.4× · 11 of 12 months tracked

Search terms

Top Bad Girl Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bad girl perfume35K/yr
  • heel perfume26K/yr
  • high heel perfume24K/yr
  • shoe perfume5K/yr
  • shoe perfume for women6K/yr
  • bad girl perfume for women7K/yr
  • cool girl perfume4K/yr
  • perfume heel4K/yr
  • shoe perfume bottle3K/yr
  • high heel perfume for women6K/yr

Reviews and returns

What reviews say buyers love and hate about Bad Girl Perfume

We read the reviews and the return reasons for every product selling here.

68%of positive reviews mention “Smell”
37%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Scent doesnt last long at all”
A buyer, on “Smell”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Bad Girl Perfume questions

Answered from the same tracked data.