Backscape

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $209K a year.

Searches, last 12 months

37K

Growth, 90 days vs prior 90

-28.5%

Conversion, latest week

6.9%

Market size, estimated

$209Ka year

Peak month

March4.7× the quietest month

Top search term

backscape11K searches a year

Listings sell for $82.51 on average, from $17.49 to $180.67. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $82.51 that is $0 to $8K a year per listing.

Average price

$82.51inside the $15 to $100 sweet spot

Price range

$17.49–$180.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$8K

Returns

4.9%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #100 within Men's. It carries 6,148 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

20.0%

Average rank

#100in Men's

Average rating

3.97 starsAmazon United States average 4.42 stars

Average reviews

6,148per listing

Listings tracked

18

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

37 months