baccarat rouge 540 oil
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$5.7M$5.7M/yr · 4.3M searches
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$58.57avg listing price — sweet spot $15–$100
Review moat
Okay1,672.33avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Price range
Okay$10.13–$347.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, baccarat rouge 540 oil is a $5.7M/yr Amazon United States market (4.3M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
baccarat rouge 540 oil market data
- Units sold / yr
- 80K–100K
- avg 5,000–6,000/product
- Revenue / yr
- $4.7M–$5.9M
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #476
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
92
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
5%
- ALT. FRAGRANCES36%
- Maison Francis Kurkdjian25%
- Fragrance World12%
- Dossier9%
- Armaf7%
- Equivalence6%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Top baccarat rouge 540 oil search terms
- baccarat rouge 5401.1M/yr
- alt. fragrances293K/yr
- alt413K/yr
- club de nuit untold309K/yr
- baccarat rouge 540 perfume for men265K/yr
- bacarrt rouge 540 perfume men179K/yr
- alt fragrances108K/yr
- dossier ambery saffron151K/yr
- baccarat rouge 540 perfume for women196K/yr
- maison francis kurkdjian168K/yr
Top baccarat rouge 540 oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Maison Francis Kurkdjian Baccarat Rouge 540 Pure Perfume 2.3 Fl Oz (Pack of 1)
Maison Francis Kurkdjian$347.373.4★1,264 rev
ALT. FRAGRANCES Crystal No. 23 Inspired by Bac. Roug. 540 Unisex Perfume Extrait de Parfum Long Lasting Perfume for Men & Women with Jasmine Amberwood & Cedar Notes 60ml
ALT. FRAGRANCES$47.183.8★2,820 rev
Fragrance World Barakkat Rouge 540 by Maison Alhambra for Women - 3.4 oz Extrait De Parfum Spray
Fragrance World$25.973.7★3,244 rev
Armaf Club De Nuit Untold for Men Eau de Parfum Spray 3.6 Ounce
Armaf$39.184.4★6,811 rev
Dossier - Ambery Saffron - Eau de Parfum - Inspired by Baccarat Rouge 540 - Long-Lasting Fragrance - Unisex - 1.7 fl oz (50ml)
Dossier$42.544.0★3,356 rev
Newest
by launch date
Club Untold Eau de Parfum Spray for Men 3.6 oZ
FODIEME$27.7528 rev
Chthen Club Nuit D Untold Eau de Parfum Spray for Men 105ml (3.6 Oz)
Chthen$28.6450 rev
Equivalence of Baccarrat 54O Extrait de Parfum - Inspiration Bottle 50ml.- Long Lasting Daily 12-14 Hours 99% Same Fragrance (50ml EXTRAIT)
Equivalence$59.8414 rev
Baccarrat 54O Eau de Parfum Inspired Perfume Oil Spray Long Lasting Fragrance 30 ml for Men and Women
Equivalence$34.5760 rev
ALT. FRAGRANCES Reality Inspired by Imagin.ation Perfume for Men Extrait de Parfum Long Lasting Citrus Ginger Fragrance Fresh Spicy Scent Travel Size Luxury Mens Fragrances 60ml
ALT. FRAGRANCES$47.85357 rev
Trending
90-day click momentumChthen Club Nuit D Untold Eau de Parfum Spray for Men 105ml (3.6 Oz)
Chthen$28.643.4★
Club Untold Eau de Parfum Spray for Men 3.6 oZ
FODIEME$27.754.0★
Baccarrat 54O Eau de Parfum Inspired Perfume Oil Spray Long Lasting Fragrance 30 ml for Men and Women
Equivalence$34.574.1★
Equivalence of Baccarrat 54O Extrait de Parfum - Inspiration Bottle 50ml.- Long Lasting Daily 12-14 Hours 99% Same Fragrance (50ml EXTRAIT)
Equivalence$59.843.5★
Maison Francis Kurkdjian Baccarat Rouge 540 EXTRAIT Parfum - 5ml 0.17 fl oz Travel Refillable
Maison Francis Kurkdjian$49.644.1★
What buyers say about baccarat rouge 540 oil
What buyers praise and complain about, mined from review topics.What buyers love
“Clean scent”
“Did not come broken”
“Excellent value for money”
“Overall, a good option if youre looking for an affordable and pleasant perfume”
“I also like that it is a good size to keep on my vanity or take with me when needed”
“feels very soft”
“it complements my skin perfectly”
“Just as advertised”
“ideal for gifting”
“It has an elegant”
What buyers complain about
“Bad smell”
“Does not last”
“Smells of alcohol”
“NOT WORTH THE PRICE”
“it was leaking”
“Overpriced for such low quality”
“Not as advertised”
“Too weak”
“The bottle is smaller also”
“Watered down”
Top return reasons
Common questions
- Is baccarat rouge 540 oil profitable to sell on Amazon United States?
- The niche generates $5.7M/yr across 21 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Worth a look (57/100).
- How competitive is the baccarat rouge 540 oil niche?
- 9 brands and 92 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in baccarat rouge 540 oil?
- Top complaints mined from reviews: Smell, Durability, Alcohol Content. The return rate is 0.2%.
- When does demand for baccarat rouge 540 oil peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the baccarat rouge 540 oil niche?
- Listings span $10.13–$347.37; the average listing price is $58.57 (sweet spot $15–$100). The average incumbent carries 1,672 reviews — the moat a new listing must climb.