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Baccarat Rouge 540 Oil

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -1.9% this quarter, so Baccarat Rouge 540 Oil is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$5.7M/yr4.3M searches / yr
90-day growth
-1.9%search demand this quarter
Competition
62%top-5 click share · 9 brands · 92 sellers

Flapen Score

Baccarat Rouge 540 Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Baccarat Rouge 540 Oil is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baccarat Rouge 540 Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Baccarat Rouge 540 Oil 4.3M times last year and spent an estimated $5.7M. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.7M a year.

Searches, last 12 months
4.3M
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
2.2%
Market size, estimated
$5.7Ma year
Peak month
December2.0× the quietest month
Top search term
baccarat rouge 5401.1M searches a year

02 · Price

A sale here is worth $58.57.

Listings sell for $58.57 on average, from $10.13 to $347.37. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At $58.57 that is $293K to $351K a year per listing.

Average price
$58.57inside the $15 to $100 sweet spot
Price range
$10.13–$347.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
5,000–6,000
Revenue per listing a year
$293K–$351K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #476 within Men's. It carries 1,672 reviews at 3.88 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
76%
Out of stock, average day
0.0%
Average rank
#476in Men's
Average rating
3.88 starsAmazon United States average 4.42 stars
Average reviews
1,672per listing
Listings tracked
21

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Baccarat Rouge 540 Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

92

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

5%

  • Brand 136%
  • Brand 225%
  • Brand 312%
  • Brand 49%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (3 brands, 5%)

Demand

Baccarat Rouge 540 Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Baccarat Rouge 540 Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baccarat rouge 5401.1M/yr
  • alt. fragrances293K/yr
  • alt413K/yr
  • club de nuit untold309K/yr
  • baccarat rouge 540 perfume for men265K/yr
  • bacarrt rouge 540 perfume men179K/yr
  • alt fragrances108K/yr
  • dossier ambery saffron151K/yr
  • baccarat rouge 540 perfume for women196K/yr
  • maison francis kurkdjian168K/yr

Reviews and returns

What reviews say buyers love and hate about Baccarat Rouge 540 Oil

We read the reviews and the return reasons for every product selling here.

69%of positive reviews mention “Smell”
55%of negative reviews mention “Smell”
0.2%of orders come back
“Bad smell”
A buyer, on “Smell”55% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Baccarat Rouge 540 Oil questions

Answered from the same tracked data.