Babyliss Rotating Hair Dryer Brush

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months

45K

Growth, 90 days vs prior 90

-9.4%

Conversion, latest week

3.2%

Market size, estimated

$87Ka year

Peak month

July2.5× the quietest month

Top search term

babyliss rotating hair dryer brush8K searches a year

Listings sell for $60.20 on average, from $29.02 to $188.65. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $60.20 that is $0 to $6K a year per listing.

Average price

$60.20inside the $15 to $100 sweet spot

Price range

$29.02–$188.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

7.0%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #174 within Hot-Air Brushes. It carries 5,177 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

19.8%

Average rank

#174in Hot-Air Brushes

Average rating

3.94 starsAmazon United States average 4.42 stars

Average reviews

5,177per listing

Listings tracked

20

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

23 months