Skip to content

Babyliss Pro Rapido Hair Dryer

Fail

The top 5 brands take 100% of clicks, so Babyliss Pro Rapido Hair Dryer is a Fail.

Flapen Score
29
29 / 100
Ranks 10,692 of 10,978 Beauty & Personal Care niches · −19 vs the category median of 48
Market size
$119K/yr16K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
95%top-5 click share · 1 brands · 5 sellers

Flapen Score

Babyliss Pro Rapido Hair Dryer against its category

The dotted line is the Beauty & Personal Care average. Past it, Babyliss Pro Rapido Hair Dryer is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Babyliss Pro Rapido Hair Dryer market on Amazon at a glance

Shoppers on Amazon United States searched for Babyliss Pro Rapido Hair Dryer 16K times last year and spent an estimated $119K. One brand takes every click. Demand peaks in Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $119K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
5.3%
Market size, estimated
$119Ka year
Peak month
December1.6× the quietest month
Top search term
babyliss pro rapido hair dryer8K searches a year

02 · Price

A sale here is worth $134.92.

Listings sell for $134.92 on average, from $83.51 to $174.19. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $134.92 that is $0 to $13K a year per listing.

Average price
$134.92above the $15 to $100 sweet spot
Price range
$83.51–$174.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
6.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #163 within Hair Dryers & Accessories. It carries 2,943 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#163in Hair Dryers & Accessories
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
2,943per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Babyliss Pro Rapido Hair Dryer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Babyliss Pro Rapido Hair Dryer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Babyliss Pro Rapido Hair Dryer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • babyliss pro rapido hair dryer8K/yr
  • babyliss portofino hair dryer4K/yr
  • babyliss pro rapido4K/yr

Reviews and returns

What reviews say buyers love and hate about Babyliss Pro Rapido Hair Dryer

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Weight Light”
11%of negative reviews mention “Heating”
6.5%of orders come back
“Heat issues”
A buyer, on “Heating”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Babyliss Pro Rapido Hair Dryer questions

Answered from the same tracked data.