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Babyliss Massager

Fail

An estimated 7.6% of orders come back, so Babyliss Massager is a Fail.

Flapen Score
35
35 / 100
Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 48
Market size
$97K/yr53K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
69%top-5 click share · 9 brands · 13 sellers

Flapen Score

Babyliss Massager against its category

The dotted line is the Beauty & Personal Care average. Past it, Babyliss Massager is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Babyliss Massager market on Amazon at a glance

Shoppers on Amazon United States searched for Babyliss Massager 53K times last year and spent an estimated $97K. The top 5 brands take 84% of clicks. Demand peaks in Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
1.5%
Market size, estimated
$97Ka year
Peak month
December1.4× the quietest month
Top search term
barber massager16K searches a year

02 · Price

A sale here is worth $120.77.

Listings sell for $120.77 on average, from $65.46 to $261.78. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $120.77 that is $0 to $12K a year per listing.

Average price
$120.77above the $15 to $100 sweet spot
Price range
$65.46–$261.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
7.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #15,935 within Hair Combs. It carries 150 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
93%
Out of stock, average day
11.3%
Average rank
#15,935in Hair Combs
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
150per listing
Listings tracked
14

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Products

Top Babyliss Massager products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

13

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

10%

  • Brand 150%
  • Brand 210%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (3 brands, 10%)

Demand

Babyliss Massager search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.4×

Search terms

Top Babyliss Massager search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barber massager16K/yr
  • babyliss massager10K/yr
  • babyliss pro massager6K/yr
  • oster massager4K/yr
  • barber hand massager5K/yr
  • oster massagers handheld electric4K/yr
  • barber massage machine4K/yr
  • masajeador babyliss pro4K/yr

Reviews and returns

What reviews say buyers love and hate about Babyliss Massager

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Massage Quality”
6%of negative reviews mention “Weight Heavy”
7.6%of orders come back
“somewhat bulky”
A buyer, on “Weight Heavy”6% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Babyliss Massager questions

Answered from the same tracked data.