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babyliss guards

Skip it

A small market ($89K/yr) — this niche doesn't clear our bar today.

Market size 22Growth 23Conversion 53Competition 24Returns 22Price range 77Avg price 95Brand share 22Review moat 66Quality gap 80

Avg price

Incredible$22.97

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$8.67–$36.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good853.92

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Competition

Bad71%

top-5 click share — a locked-up shelf

Growth

Bad-3.8%

90-day search growth — must beat 0% to launch

Market size

Bad$89K

$89K/yr · 89K searches

Brand share

Bad91%

top-5 brand share — brand-locked demand

Returns

Bad5.7%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, babyliss guards is a $89K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 40/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

babyliss guards market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
$69K–$92K
units × avg price
Conversion rate
4.3%
Avg BSR
#2,520
Page quality
0%
Prime
100%
Sponsored
54%
Out of stock
13.0%
Avg brand age
28 months
Avg seller age
209 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

12

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

4%

  • BaBylissPRO53%
  • Audoc13%
  • Clasura11%
  • VALLNEI8%
  • COSYONALL7%
  • Amorka5%
  • Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.
2K2KPrime Day '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top babyliss guards search terms

  • babyliss guards25K/yr
  • babyliss clipper guards27K/yr
  • babyliss pro guards13K/yr
  • babyliss pro clipper guards11K/yr
  • babyliss guards for clippers10K/yr
  • babyliss pro guards set3K/yr
All search terms

Top babyliss guards products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$9K20%$18K30%$27K40%$35K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about babyliss guards

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall47%

“Fit nicely”

Value For Money19%

“Worth it”

Advertised Vs Actual Product11%

“Works as well as the branded ones”

Quality-Overall11%

“High-quality Clipper guards”

Durability6%

“Very durable worth the buy”

Protection3%

“I'm sure these are great guards”

What buyers complain about

Size-Overall46%

“The sizing is off on these guards”

Material Quality15%

“Cheap plastic”

Strength8%

“Knock off super flimsy”

Quality-Overall8%

“Needs improvement”

Functionality-Overall8%

“When delivered the product does not work”

Durability8%

“Clippers died after 2 months of use”

Grip4%

“I just didn't love how they gripped the hair”

Top return reasons

Size-Overall70%
Compatibility-Overall11%
Advertised Vs Actual Product8%
Quality-Overall3%
Defective Material/Parts3%
Functionality-Overall2%
Value For Money1%
Material Quality1%
Product Condition1%
Strength1%

Common questions

Is babyliss guards profitable to sell on Amazon United States?
The niche generates $89K/yr across 13 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Skip it (40/100).
How competitive is the babyliss guards niche?
8 brands and 12 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in babyliss guards?
Top complaints mined from reviews: Size-Overall, Material Quality, Strength. The return rate is 5.7% — above our launch gate.
When does demand for babyliss guards peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the babyliss guards niche?
Listings span $8.67–$36.81; the average listing price is $22.97 (sweet spot $15–$100). The average incumbent carries 854 reviews — the moat a new listing must climb.