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Babyliss Guards

Fail

Shoppers spend an estimated $89K a year here, so Babyliss Guards is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$89K/yr89K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
71%top-5 click share · 8 brands · 12 sellers

Flapen Score

Babyliss Guards against its category

The dotted line is the Beauty & Personal Care average. Past it, Babyliss Guards is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Babyliss Guards market on Amazon at a glance

Shoppers on Amazon United States searched for Babyliss Guards 89K times last year and spent an estimated $89K. The top 5 brands take 91% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
4.3%
Market size, estimated
$89Ka year
Peak month
February1.3× the quietest month
Top search term
babyliss guards25K searches a year

02 · Price

A sale here is worth $22.97.

Listings sell for $22.97 on average, from $8.67 to $36.81. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $22.97 that is $2K to $6K a year per listing.

Average price
$22.97inside the $15 to $100 sweet spot
Price range
$8.67–$36.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #2,520 within Hair Cutting Tools. It carries 854 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
13.0%
Average rank
#2,520in Hair Cutting Tools
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
854per listing
Listings tracked
13

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Babyliss Guards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

12

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

4%

  • Brand 153%
  • Brand 213%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (2 brands, 4%)

Demand

Babyliss Guards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Babyliss Guards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • babyliss guards25K/yr
  • babyliss clipper guards27K/yr
  • babyliss pro guards13K/yr
  • babyliss pro clipper guards11K/yr
  • babyliss guards for clippers10K/yr
  • babyliss pro guards set3K/yr

Reviews and returns

What reviews say buyers love and hate about Babyliss Guards

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Size-Overall”
46%of negative reviews mention “Size-Overall”
5.7%of orders come back
“The sizing is off on these guards”
A buyer, on “Size-Overall”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Babyliss Guards questions

Answered from the same tracked data.