babyliss brush
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$67.19avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Okay$16.62–$188.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,826.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$71K$71K/yr · 82K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.2%90-day search growth — must beat 0% to launch
Returns
Bad9.0%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, babyliss brush is a $71K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 27/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
babyliss brush market data
- Units sold / yr
- 750–1K
- avg 100–250/product
- Revenue / yr
- $50K–$67K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #692
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 7.7%
- Avg brand age
- 49 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- BaBylissPRO78%
- Conair19%
- REVLON2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top babyliss brush search terms
- babyliss brush13K/yr
- cepillo babyliss9K/yr
- babyliss blow dryer brush9K/yr
- babyliss hair dryer brush7K/yr
- cepillo secador babyliss6K/yr
- babyliss hair brush6K/yr
- babyliss pro brush5K/yr
- babyliss hot air brush5K/yr
- babyliss dryer brush3K/yr
- cepillo secador de cabello babyliss pro10K/yr
Top babyliss brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BabylissPRO Nano Titanium Professional 2.5 Hot Air Dryer Brush For Styling And Drying
BaBylissPRO$92.084.2★461 rev
BaBylissPRO Nano Titanium 2 Inch Compact Hot Air Brush Hair Styling Tools & Appliances BNTMHBUC Blue
BaBylissPRO$67.124.0★380 rev
BaBylissPRO 1 1/4 Soft Bristle Hot Air Brush for Hair Styling
BaBylissPRO$61.133.7★110 rev
BaBylissPRO Multi-Styler Hair Dryer Brush
BaBylissPRO$188.654.1★45 rev
BaBylissPRO Nano Titanium Vented Blow-Dry Paddle Brush Lightweight Blow-Dryer Styling Brush for Smooth Frizz-Free Hair Ideal for All Hair Types
Conair$21.265.0★5 rev
Newest
by launch dateBaBylissPRO Multi-Styler Hair Dryer Brush
BaBylissPRO$188.6545 rev
BaBylissPRO Nano Titanium Vented Blow-Dry Paddle Brush Lightweight Blow-Dryer Styling Brush for Smooth Frizz-Free Hair Ideal for All Hair Types
Conair$21.265 rev
BaBylissPRO Nano Titanium 2 Extra-Long Thermal Round Hair Brush Professional Blowout Brush for Smooth Results Frizz Control for All Hair Types
Conair$23.3135 rev
BaBylissPRO Nano Titanium 1.3 Boar Bristle Round Hair Brush Professional Styling Brush for Shine & Smoothness Thick and Textured Hair for Silky Frizz-Free Shine
Conair$22.5212 rev
BaBylissPRO Nano Titanium Mixed Boar Bristle Hair Brush Professional Styling Brush for Shine Smoothness & Healthy-Looking Hair Ideal for All Hair Types & Everyday Use
Conair$16.6212 rev
Trending
90-day click momentumBaBylissPRO Multi-Styler Hair Dryer Brush
BaBylissPRO$188.654.1★
BaBylissPRO Nano Titanium 2 Extra-Long Thermal Round Hair Brush Professional Blowout Brush for Smooth Results Frizz Control for All Hair Types
Conair$23.314.1★
BaBylissPRO Nano Titanium Curved Boar & Nylon Paddle Brush Fast Blow-Dry Styling Brush for Smooth Shiny Hair Ideal for All Hair Types
Conair$24.073.9★
BaBylissPRO Nano Titanium Mixed Boar Bristle Hair Brush Professional Styling Brush for Shine Smoothness & Healthy-Looking Hair Ideal for All Hair Types & Everyday Use
Conair$16.624.3★
BaBylissPRO Nano Titanium Vented Blow-Dry Paddle Brush Lightweight Blow-Dryer Styling Brush for Smooth Frizz-Free Hair Ideal for All Hair Types
Conair$21.265.0★
What buyers say about babyliss brush
What buyers praise and complain about, mined from review topics.What buyers love
“This is honestly a stellar hair tool”
“Easy to use”
“still style it easily”
“Dries quickly”
“Great value”
“This made my thick, coarse hair look smooth and shiny”
“One of the best features is how lightweight the entire system is”
“It makes my hair smooth”
“it heats up very well”
“It works for thick and curly hair”
What buyers complain about
“Didn't last”
“Too hot”
“I didnt think it did anything for my hair”
“its not working properly”
“Absolute garbage”
“Used item”
“Not worth the price”
“is really not meant for short hair”
“This product can damage your hair”
“It's too big for me it just straightened my hair”
Top return reasons
Common questions
- Is babyliss brush profitable to sell on Amazon United States?
- The niche generates $71K/yr across 12 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -21.2%. Flapen's verdict: Skip it (27/100).
- How competitive is the babyliss brush niche?
- 3 brands and 12 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in babyliss brush?
- Top complaints mined from reviews: Durability, Heating, Hair Related. The return rate is 9.0% — above our launch gate.
- When does demand for babyliss brush peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the babyliss brush niche?
- Listings span $16.62–$188.65; the average listing price is $67.19 (sweet spot $15–$100). The average incumbent carries 2,827 reviews — the moat a new listing must climb.