Skip to content

Babyliss Brush

brand-locked demand (top 5 brands take 100% of clicks) — Babyliss Brush doesn't clear our bar today.

Flapen Score

27
Skip it

Ranks 10,806 of 10,978 Beauty & Personal Care niches · −21 vs the category median of 48

Market size 18Growth 14Conversion 16Competition 19Returns 11Price range 48Avg price 87Brand share 0Review moat 37Quality gap 83
This niche Category average · 10,978 niches

Is Babyliss Brush profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Babyliss Brush is a $71K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 27/100.

Babyliss Brush: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.2% over the last 90 days and 1.3% of searches end in a purchase.

$71K

revenue / yr

Units sold / yr1K
Search volume / yr-21.2%82K
Conversion rate1.3%
Avg price$67.19

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 12
Top-5 product click share77%
Open market0%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement67%
New entrants (1y)6· 5 succeeded
Avg rating4.2★
Avg reviews2,827

Top Babyliss Brush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

$0$7K$14K$21K$28K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • BaBylissPRO78%
  • Conair19%
  • REVLON2%

Babyliss Brush demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume82KCVR1.3%Products12Brands3Top 5 Brands100%OOS Rate7.7%Rating4.2★Reviews2,827Avg BSR#692
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Top Babyliss Brush search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • babyliss brush13K/yr
  • cepillo babyliss9K/yr
  • babyliss blow dryer brush9K/yr
  • babyliss hair dryer brush7K/yr
  • cepillo secador babyliss6K/yr
  • babyliss hair brush6K/yr
  • babyliss pro brush5K/yr
  • babyliss hot air brush5K/yr
  • babyliss dryer brush3K/yr
  • cepillo secador de cabello babyliss pro10K/yr

What reviews say buyers love and hate about Babyliss Brush

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews
Quality-Overall13%

This is honestly a stellar hair tool

Ease Of Use13%

Easy to use

Hair Styling13%

still style it easily

Moist/Dry8%

Dries quickly

Value For Money7%

Great value

What buyers complain about

60% of reviews
Durability19%

Didn't last

Heating7%

Too hot

Hair Related5%

I didnt think it did anything for my hair

Functionality-Overall5%

its not working properly

Quality-Overall5%

Absolute garbage

Babyliss Brush return rate & reasons

Why buyers send it back, as a share of all return requests.

9.0%

Return rate

47%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
30%
2Suitability Short Hair
9%
3Advertised Vs Actual Product
8%
4Functionality-Overall
8%
5Product Condition
7%

Common Babyliss Brush questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Babyliss Brush 27/100 on Amazon United States — Skip it. The niche generates $71K/yr across 12 tracked products. 5 of 6 products launched in the last 360 days are still selling. Search demand moved -21.2% over the last 90 days.
Search demand for Babyliss Brush on Amazon United States peaks in Dec, where the busiest month runs 1.6× the quietest.