Baby Powder Perfume

Shoppers searched for this 528K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $252K a year.

Searches, last 12 months

528K

Growth, 90 days vs prior 90

-1.0%

Conversion, latest week

2.3%

Market size, estimated

$252Ka year

Peak month

December1.6× the quietest month

Top search term

baby powder perfume207K searches a year

Listings sell for $20.40 on average, from $8.10 to $42.52. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $20.40 that is $5K to $10K a year per listing.

Average price

$20.40inside the $15 to $100 sweet spot

Price range

$8.10–$42.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

0.7%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #301 within Oils. It carries 702 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

82%

Out of stock, average day

5.1%

Average rank

#301in Oils

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

702per listing

Listings tracked

34

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

68 months