Baby Blue Gel Nail Polish

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +56.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months

130K

Growth, 90 days vs prior 90

+56.8%

Conversion, latest week

6.1%

Market size, estimated

$64Ka year

Peak month

March3.1× the quietest month

Top search term

light blue gel nail polish46K searches a year

Listings sell for $8.11 on average, from $5.70 to $23.85. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $8.11 that is $811 to $2K a year per listing.

Average price

$8.11under the $15 to $100 sweet spot

Price range

$5.70–$23.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$811–$2K

Returns

1.1%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #71 within Gel Polish. It carries 13,474 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

8.1%

Average rank

#71in Gel Polish

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

13,474per listing

Listings tracked

31

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

44 months