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Baby Bath Bombs

Fail

Demand is soft, at -59.8% this quarter, so Baby Bath Bombs is a Fail.

Flapen Score
36
36 / 100
Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 48
Market size
$59K/yr60K searches / yr
90-day growth
-59.8%search demand this quarter
Competition
77%top-5 click share · 7 brands · 17 sellers

Flapen Score

Baby Bath Bombs against its category

The dotted line is the Beauty & Personal Care average. Past it, Baby Bath Bombs is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Bath Bombs market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Bath Bombs 60K times last year and spent an estimated $59K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Mar–Apr–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -59.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-59.8%
Conversion, latest week
6.8%
Market size, estimated
$59Ka year
Peak month
March4.1× the quietest month
Top search term
baby bath bombs29K searches a year

02 · Price

A sale here is worth $14.53.

Listings sell for $14.53 on average, from $7.77 to $25.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $14.53 that is $4K to $7K a year per listing.

Average price
$14.53under the $15 to $100 sweet spot
Price range
$7.77–$25.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #32 within Bath & Bathing Accessories. It carries 4,000 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#32in Bath & Bathing Accessories
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
4,000per listing
Listings tracked
12

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Baby Bath Bombs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

$0$6K$12K$18K$24K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

17

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

2%

  • Frida56%
  • Tub Works15%
  • Lisotera10%
  • Momcozy10%
  • Boogie3%
  • BloomFizzy3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Baby Bath Bombs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Mar, Apr, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Baby Bath Bombs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • baby bath bombs29K/yr
  • baby bath bomb8K/yr
  • frida bath bombs8K/yr
  • frida baby bath bomb7K/yr
  • vapor bath bombs4K/yr
  • frida baby vapor bath bombs2K/yr
  • baby frida bath bombs1K/yr
  • frida bath bombs baby79/yr

Reviews and returns

What reviews say buyers love and hate about Baby Bath Bombs

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Smell”
16%of negative reviews mention “Advertised Vs Actual Product”
0.6%of orders come back
“Not as described”
A buyer, on “Advertised Vs Actual Product”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Baby Bath Bombs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data