Is baby bath bombs profitable to sell on Amazon United States?

The niche generates $59K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -59.8%. Flapen's verdict: Skip it (36/100).

How competitive is the baby bath bombs niche?

7 brands and 17 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in baby bath bombs?

Top complaints mined from reviews: Advertised Vs Actual Product, Color, Size-Overall. The return rate is 0.6%.

When does demand for baby bath bombs peak?

Demand peaks in Jan–Mar–Apr–Dec; the busiest month runs 4.1× the quietest.

What does it cost to enter the baby bath bombs niche?

Listings span $7.77–$25.74; the average listing price is $14.53 (sweet spot $15–$100). The average incumbent carries 4,000 reviews — the moat a new listing must climb.

baby bath bombs

Skip it

Soft demand (-59.8% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.53

avg listing price — sweet spot $15–$100

Price range

Good$7.77–$25.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay4,000

avg incumbent reviews — the moat a new listing must climb

Competition

Bad77%

top-5 click share — a locked-up shelf

Market size

Bad$59K

$59K/yr · 60K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

Growth

Bad-59.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, baby bath bombs is a $59K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Mar–Apr–Dec. Verdict: Skip it — 36/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

baby bath bombs market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $87K–$116K; units × avg price
Conversion rate: 6.8%
Avg BSR: #32
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 7.2%
Avg brand age: 39 months
Avg seller age: 140 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Frida56%
Tub Works15%
Lisotera10%
Momcozy10%
Boogie3%
BloomFizzy3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -59.8% search growth over the last 90 days.

Peak months: Jan, Mar, Apr, Dec · busiest ÷ quietest = 4.1×

Open Trend

Top baby bath bombs search terms

baby bath bombs29K/yr -62.0%3.0% conv.
baby bath bomb8K/yr -64.0%2.4% conv.
frida bath bombs8K/yr -49.1%21.4% conv.
frida baby bath bomb7K/yr -48.0%18.5% conv.
vapor bath bombs4K/yr -55.2%9.6% conv.
frida baby vapor bath bombs2K/yr -65.1%24.4% conv.
baby frida bath bombs1K/yr -52.7%19.8% conv.
frida bath bombs baby79/yr +800.0%5.6% conv.

All search terms

Top baby bath bombs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Frida Baby Natural Vapor Bath Bombs for Toddlers & Kids Eucalyptus Essential Oil Bath Bombs for Aromatherapy 10 Count

Frida$18.564.5★8,127 rev

Tub Works Bath Color Fizzies 150 Count | Nontoxic & Fragrance-Free | Fizzy Bath Color Tablets for Kids | Create Colorful Water Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub

Tub Works$12.284.5★5,281 rev

Frida Baby Natural Vapor Bath Bombs for Toddlers & Kids Eucalyptus Essential Oil Bath Bombs for Aromatherapy 3 Count

Frida$7.774.5★8,127 rev

Bath Bombs for Kids with Surprise Inside 12pcs Bath Bombs with Toys Organic Colorful Bubble Bath Fizzy Ball Birthday Gifts Set for Kids Christmas Party Favor Gift for Boys Girls with Bath Toys

Lisotera$15.364.3★699 rev

Momcozy 14-Pack Animal Bath Bombs with Essential Oil Ideal Christmas Gift for Happy Educational & Fun Bath Time Bath Bombs Kit with 7 Cute Animal Shapes Ideal Gifts for Kids Girls Boys Toddler

Momcozy$25.744.4★415 rev

Newest

by launch date

Tub Works Lil Bursts Mini Bath Bombs for Kids 90 Count Rainbow | Nontoxic | Tiny Kids Bath Bombs with A Burst of Color Foam & Bubbles | Customize Toddler Bath with 7 Colors | Make Bathtub Art

Tub Works$12.78127 rev

4mo ago

Frida Baby Eucalyptus Vapor Baby & Kids Bubble Bath + Body Wash Toddler & Baby Body Wash Dermatologically Tested Tear-Free Hypoallergenic Safe for Skin Super Sudsy 10oz

Frida$9.51675 rev

11mo ago

Momcozy Natural&Organic Essential Oil Bath Bombs 3 Pcs Bubble Bath Fizzy Balls with 3 Cute Shapes Bath Bombs Gift Set for Kids Girls Boys Toddler Ideal Gift for Birthday Bath Bomb Kit

Momcozy$9.44415 rev

1y ago

Momcozy 14-Pack Animal Bath Bombs with Essential Oil Ideal Christmas Gift for Happy Educational & Fun Bath Time Bath Bombs Kit with 7 Cute Animal Shapes Ideal Gifts for Kids Girls Boys Toddler

Momcozy$25.74415 rev

1y ago

Bath Bombs for Kids with Surprise Inside 12pcs Bath Bombs with Toys Organic Colorful Bubble Bath Fizzy Ball Birthday Gifts Set for Kids Christmas Party Favor Gift for Boys Girls with Bath Toys

Lisotera$15.36699 rev

2y ago

What buyers say about baby bath bombs

What buyers praise and complain about, mined from review topics.

What buyers love

Smell26%

“Also great scented”

Color23%

“Vibrant color”

Quality-Overall8%

“Very good shampoo”

Value For Money6%

“Great value”

Stain Resistance5%

“no staining on the tub”

Gifting Purpose5%

“Birthday Gift”

Allergies3%

“No allergies to them”

Advertised Vs Actual Product3%

“Just as described”

Ease Of Cleaning2%

“cleans well too”

Soft Feel2%

“it's so gentle”

What buyers complain about

Advertised Vs Actual Product16%

“Not as described”

Color15%

“would have been better if they were darker”

Size-Overall13%

“They are small”

Smell7%

“Item is not fragrance free”

Allergies6%

“Skin reaction”

Value For Money5%

“Waste of money”

Functionality-Overall4%

“These barely work”

Quality-Overall4%

“Cheap quality”

Stain Resistance3%

“Stains easily”

Durability2%

“Falls apart”

Top return reasons

Advertised Vs Actual Product19%

Color13%

Functionality-Overall12%

Smell11%

Size-Overall8%

Ingredients-Overall5%

Stain Resistance4%

Value For Money4%

Age Suitability4%

Defective Material/Parts3%

Common questions

Is baby bath bombs profitable to sell on Amazon United States?: The niche generates $59K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -59.8%. Flapen's verdict: Skip it (36/100).
How competitive is the baby bath bombs niche?: 7 brands and 17 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in baby bath bombs?: Top complaints mined from reviews: Advertised Vs Actual Product, Color, Size-Overall. The return rate is 0.6%.
When does demand for baby bath bombs peak?: Demand peaks in Jan–Mar–Apr–Dec; the busiest month runs 4.1× the quietest.
What does it cost to enter the baby bath bombs niche?: Listings span $7.77–$25.74; the average listing price is $14.53 (sweet spot $15–$100). The average incumbent carries 4,000 reviews — the moat a new listing must climb.