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Babo Botanicals Conditioner

Fail

The top 5 brands take 100% of clicks, so Babo Botanicals Conditioner is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$167K/yr85K searches / yr
90-day growth
+43.4%search demand this quarter
Competition
86%top-5 click share · 4 brands · 569 sellers

Flapen Score

Babo Botanicals Conditioner against its category

The dotted line is the Beauty & Personal Care average. Past it, Babo Botanicals Conditioner is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Babo Botanicals Conditioner market on Amazon at a glance

Shoppers on Amazon United States searched for Babo Botanicals Conditioner 85K times last year and spent an estimated $167K. All 4 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 13.7% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +43.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $167K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
+43.4%
Conversion, latest week
13.7%
Market size, estimated
$167Ka year
Peak month
June4.0× the quietest month
Top search term
pipette shampoo and conditioner11K searches a year

02 · Price

A sale here is worth $14.42.

Listings sell for $14.42 on average, from $6.57 to $26.55. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $14.42 that is $11K to $14K a year per listing.

Average price
$14.42under the $15 to $100 sweet spot
Price range
$6.57–$26.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$11K–$14K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #707 within Detanglers. It carries 7,021 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#707in Detanglers
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
7,021per listing
Listings tracked
13

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
82 months

Products

Top Babo Botanicals Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

569

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 153%
  • Brand 235%
  • Brand 39%
  • Brand 43%

Demand

Babo Botanicals Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.0×

Search terms

Top Babo Botanicals Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pipette shampoo and conditioner11K/yr
  • attitude kids conditioner12K/yr
  • pipette conditioner14K/yr
  • attitude conditioner kids11K/yr
  • pipette detangler spray7K/yr
  • pipette leave in detangler7K/yr
  • pipette leave in conditioner3K/yr
  • pipette detangler6K/yr
  • pipette kids shampoo3K/yr
  • attitude baby conditioner3K/yr

Reviews and returns

What reviews say buyers love and hate about Babo Botanicals Conditioner

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Smell”
16%of negative reviews mention “Smell”
0.4%of orders come back
“Awful smell”
A buyer, on “Smell”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Babo Botanicals Conditioner questions

Answered from the same tracked data.