Is babe lash eyelash serum profitable to sell on Amazon United States?

The niche generates $15.0M/yr across 7 tracked products. 90-day search growth is -34.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the babe lash eyelash serum niche?

2 brands and 7 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in babe lash eyelash serum?

Top complaints mined from reviews: Allergies, Functionality-Overall, Eyelash Quality. The return rate is 1.2%.

When does demand for babe lash eyelash serum peak?

Demand peaks in Jul–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the babe lash eyelash serum niche?

Listings span $24.14–$77.29; the average listing price is $45.22 (sweet spot $15–$100). The average incumbent carries 10,792 reviews — the moat a new listing must climb.

babe lash eyelash serum

Worth a look

Shows a $15.0M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size

Incredible$15.0M

$15.0M/yr · 4.0M searches

Avg price

Incredible$45.22

avg listing price — sweet spot $15–$100

Price range

Incredible$24.14–$77.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Bad10,792.14

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-34.3%

90-day search growth — must beat 0% to launch

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, babe lash eyelash serum is a $15.0M/yr Amazon United States market (4.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

babe lash eyelash serum market data

Units sold / yr: 250K–300K; avg 25,000–30,000/product
Revenue / yr: $11.3M–$13.6M; units × avg price
Conversion rate: 8.3%
Avg BSR: #38
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 42 months
Avg seller age: 141 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

BABE ORIGINAL83%
Forchics17%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -34.3% search growth over the last 90 days.

Peak months: Jul, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top babe lash eyelash serum search terms

babe lash eyelash serum1.4M/yr -13.1%10.3% conv.
babe lash731K/yr -10.3%7.9% conv.
forchics eyelash serum699K/yr -69.7%7.1% conv.
babe lash serum292K/yr -22.1%6.2% conv.
babe original lash serum101K/yr -9.4%8.8% conv.
lash therapy australia120K/yr -27.8%0.1% conv.
forchics192K/yr -64.7%3.7% conv.
for chics eyelash growth serum77K/yr -47.9%7.6% conv.
babelash53K/yr +7.4%7.2% conv.
forchics lash serum130K/yr -71.9%4.8% conv.

All search terms

Top babe lash eyelash serum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Babe Original Lash Serum - Fuller & Longer Looking Eyelashes Lash Enhancing Serum for Natural Lashes and Lash Extensions 1mL Starter Supply

BABE ORIGINAL$27.494.2★22,919 rev

ForChics Eyelash Growth Serum - Prostaglandin-Free Lash Enhancing Serum for Longer Thicker Lashes and Brows- Natural Formula Visible Results in 2 Weeks - Vegan Hormone-Free 0.10 fl. oz / 3ml

Forchics$24.144.2★4,490 rev

Babe Original Babe Lash Serum - Fuller & Longer Looking Eyelashes Clear Essential Serum for Natural Lashes and Lash Extensions 2mL 3-month Supply

BABE ORIGINAL$44.464.2★22,919 rev

BABE ORIGINAL Renewing Lash Serum Prostaglandin-Free Peptide-Infused Gentle Lash Serum for Fuller Longer-Looking Lashes Lash Enhancing Treatment with Nourishing Botanicals Vegan & Cruelty-Free

BABE ORIGINAL$27.374.1★754 rev

Babe Original Eyelash Serum for Natural Fuller & Longer Looking Eyelashes - Lash Serum Hydrates Lashes for Lash Brow & Lash Extensions - 4mL

BABE ORIGINAL$77.294.2★22,919 rev

Newest

by launch date

Babe Original Lash Serum AM/PM Kit - 2mL Babe Lash Essential Serum & 3mL Enhancing Conditioner (Gold Box)

BABE ORIGINAL$73.38328 rev

1y ago

BABE ORIGINAL Renewing Lash Serum Prostaglandin-Free Peptide-Infused Gentle Lash Serum for Fuller Longer-Looking Lashes Lash Enhancing Treatment with Nourishing Botanicals Vegan & Cruelty-Free

BABE ORIGINAL$27.37754 rev

1y ago

Babe Original Triple Threat Mini Set Includes Babe Lash Essential Serum & Enhancing Conditioner + Babe Brow Amplifying Serum 1 mL 3 Pack

BABE ORIGINAL$42.431,216 rev

3y ago

ForChics Eyelash Growth Serum - Prostaglandin-Free Lash Enhancing Serum for Longer Thicker Lashes and Brows- Natural Formula Visible Results in 2 Weeks - Vegan Hormone-Free 0.10 fl. oz / 3ml

Forchics$24.144,490 rev

4y ago

Babe Original Lash Serum - Fuller & Longer Looking Eyelashes Lash Enhancing Serum for Natural Lashes and Lash Extensions 1mL Starter Supply

BABE ORIGINAL$27.4922,919 rev

7y ago

What buyers say about babe lash eyelash serum

What buyers praise and complain about, mined from review topics.

What buyers love

Eyelash Quality19%

“This eyelash serum has a nice presentation”

Quality-Overall11%

“Other reviews are accurate”

Value For Money11%

“Good price”

Allergies10%

“No irritation”

Ease Of Application7%

“I was very consistent with it applying it every night”

Hair Growth5%

“Amazing growth”

Ease Of Use5%

“Easy to use”

Symptom Reduction3%

“Amazing results”

Thickness3%

“eyelashes seem thicker”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Allergies31%

“Allergic Reaction”

Functionality-Overall14%

“not aware of how effective it is”

Eyelash Quality8%

“Eyelashes fell out”

Value For Money8%

“Very expensive”

Symptom Reduction7%

“I did not see any good results”

Side Effects4%

“Day 1 of me using this my eyes got so red”

Moist/Dry3%

“dried up”

Thickness3%

“Does not thicken them”

Color2%

“caused black under eyes”

Durability2%

“Didnt work after months of use”

Top return reasons

Functionality-Overall19%

Value For Money14%

Advertised Vs Actual Product13%

Moist/Dry9%

Size-Overall7%

Defective Material/Parts6%

Damage/Burn Hair5%

Skin Health5%

Product Condition4%