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Babe Lash Eyelash Serum

Maybe

Shoppers spend an estimated $15.0M a year here. But the top 5 brands take 100% of clicks, so Babe Lash Eyelash Serum is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$15.0M/yr4.0M searches / yr
90-day growth
-34.3%search demand this quarter
Competition
94%top-5 click share · 2 brands · 7 sellers

Flapen Score

Babe Lash Eyelash Serum against its category

The dotted line is the Beauty & Personal Care average. Past it, Babe Lash Eyelash Serum is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Babe Lash Eyelash Serum market on Amazon at a glance

Shoppers on Amazon United States searched for Babe Lash Eyelash Serum 4.0M times last year and spent an estimated $15.0M. All 2 brands take every click. Demand peaks in Jul–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -34.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15.0M a year.

Searches, last 12 months
4.0M
Growth, 90 days vs prior 90
-34.3%
Conversion, latest week
8.3%
Market size, estimated
$15.0Ma year
Peak month
July1.8× the quietest month
Top search term
babe lash eyelash serum1.4M searches a year

02 · Price

A sale here is worth $45.22.

Listings sell for $45.22 on average, from $24.14 to $77.29. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 25,000 to 30,000 of them. At $45.22 that is $1.1M to $1.4M a year per listing.

Average price
$45.22inside the $15 to $100 sweet spot
Price range
$24.14–$77.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
25,000–30,000
Revenue per listing a year
$1.1M–$1.4M
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Eyes. It carries 10,792 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#38in Eyes
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
10,792per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Babe Lash Eyelash Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 217%

Demand

Babe Lash Eyelash Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Babe Lash Eyelash Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • babe lash eyelash serum1.4M/yr
  • babe lash731K/yr
  • forchics eyelash serum699K/yr
  • babe lash serum292K/yr
  • babe original lash serum101K/yr
  • lash therapy australia120K/yr
  • forchics192K/yr
  • for chics eyelash growth serum77K/yr
  • babelash53K/yr
  • forchics lash serum130K/yr

Reviews and returns

What reviews say buyers love and hate about Babe Lash Eyelash Serum

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Eyelash Quality”
31%of negative reviews mention “Allergies”
1.2%of orders come back
“Allergic Reaction”
A buyer, on “Allergies”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Babe Lash Eyelash Serum questions

Answered from the same tracked data.