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Babassu Oil

Fail

The top 5 brands take 98% of clicks, so Babassu Oil is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$97K/yr44K searches / yr
90-day growth
+0.7%search demand this quarter
Competition
76%top-5 click share · 6 brands · 7 sellers

Flapen Score

Babassu Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Babassu Oil is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Babassu Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Babassu Oil 44K times last year and spent an estimated $97K. The top 5 brands take 98% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
8.9%
Market size, estimated
$97Ka year
Peak month
June1.4× the quietest month
Top search term
babassu oil25K searches a year

02 · Price

A sale here is worth $24.75.

Listings sell for $24.75 on average, from $8.39 to $86.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $24.75 that is $2K to $6K a year per listing.

Average price
$24.75inside the $15 to $100 sweet spot
Price range
$8.39–$86.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #2,237 within Oils. It carries 191 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
69%
Out of stock, average day
5.9%
Average rank
#2,237in Oils
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
191per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Babassu Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

7

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 215%
  • Brand 313%
  • Brand 46%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Babassu Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Babassu Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • babassu oil25K/yr
  • babassu oil organic6K/yr
  • babassu oil for hair4K/yr
  • babassu oil for soap making4K/yr
  • babassu4K/yr

Reviews and returns

What reviews say buyers love and hate about Babassu Oil

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Allergies”
1.3%of orders come back
“Might be allergic to this butter”
A buyer, on “Allergies”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Babassu Oil questions

Answered from the same tracked data.