Is babassu oil profitable to sell on Amazon United States?

The niche generates $97K/yr across 13 tracked products. 90-day search growth is +0.7%. Flapen's verdict: Skip it (47/100).

How competitive is the babassu oil niche?

6 brands and 7 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in babassu oil?

Top complaints mined from reviews: Allergies, Hard Feel, Value For Money. The return rate is 1.3%.

When does demand for babassu oil peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the babassu oil niche?

Listings span $8.39–$86.84; the average listing price is $24.75 (sweet spot $15–$100). The average incumbent carries 191 reviews — the moat a new listing must climb.

babassu oil

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$24.75

avg listing price — sweet spot $15–$100

Review moat

Great191.08

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great$8.39–$86.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+0.7%

90-day search growth — must beat 0% to launch

Market size

Bad$97K

$97K/yr · 44K searches

Competition

Bad76%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, babassu oil is a $97K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 47/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

babassu oil market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $74K–$99K; units × avg price
Conversion rate: 8.9%
Avg BSR: #2,237
Page quality: 0%
Prime: 69%
Sponsored: 92%
Out of stock: 5.9%
Avg brand age: 68 months
Avg seller age: 149 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

velona63%
Naturevibe Botanicals15%
Dr Adorable13%
Botanical Beauty6%
Zongle Therapeutics2%
H&B Oils Center Co.2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top babassu oil search terms

babassu oil25K/yr +0.9%6.2% conv.
babassu oil organic6K/yr +0.6%8.1% conv.
babassu oil for hair4K/yr +4.6%4.8% conv.
babassu oil for soap making4K/yr -25.0%8.9% conv.
babassu4K/yr +44.7%1.9% conv.

All search terms

Top babassu oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

velona Babassu Oil USDA Certified Organic - 8 Fl Oz | 100% Pure and Natural Carrier Oil | Refined Cold Pressed | Face Hair Body & Skin Care and Cooking | Use Today - Enjoy Results

velona$10.404.6★536 rev

Naturevibe Botanicals Babassu Oil 32 Ounces | 100% Pure and Natural | Great for Skin Care and Hair Care

Naturevibe Botanicals$21.324.3★74 rev

velona Babassu Oil USDA Certified Organic - 4 Fl Oz | 100% Pure and Natural Carrier Oil | Refined Cold Pressed | Face Hair Body & Skin Care and Cooking | Use Today - Enjoy Results

velona$8.694.5★664 rev

Dr Adorable - 32 oz - Babassu Oil - 100% Pure Cold Pressed Natural Organic

Dr Adorable$29.654.5★538 rev

velona Babassu Oil USDA Certified Organic - 32 Fl Oz | 100% Pure and Natural Carrier Oil | Refined Cold Pressed | Face Hair Body & Skin Care and Cooking | Use Today - Enjoy Results

velona$28.634.8★216 rev

Newest

by launch date

Botanical Beauty BABASSU OIL BUTTER Pure Natural VIRGIN UNREFINED RAW Cold-Pressed for Face Skin Body Hair Lip Nails. Rich in Vitamin E Vitamin C (4 Fl Oz)

Botanical Beauty$15.9412 rev

2y ago

Botanical Beauty BABASSU OIL 100% Pure Natural REFINED Cold-Pressed Carrier Oil 1 Fl oz 30 ml for Face Skin Body Hair Lip Nails. Rich in Vitamin E Vitamin C

Botanical Beauty$12.914 rev

2y ago

Naturevibe Botanicals Babassu Oil 32 Ounces | 100% Pure and Natural | Great for Skin Care and Hair Care

Naturevibe Botanicals$21.3274 rev

6y ago

velona Babassu Oil USDA Certified Organic - 8 Fl Oz | 100% Pure and Natural Carrier Oil | Refined Cold Pressed | Face Hair Body & Skin Care and Cooking | Use Today - Enjoy Results

velona$10.40536 rev

6y ago

Zongle USDA Certified Organic Babassu Oil Safe to Ingest Cold Pressed Orbignya Oleifera 4 oz

Zongle Therapeutics$21.37113 rev

8y ago

What buyers say about babassu oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Great quality”

Absorbency11%

“Very light weight oil that easily absorbs into my skin”

Ease Of Use11%

“This works well once you understand how to use it”

Suitability Combination Skin10%

“this combination is perfect”

Smell9%

“Melts wonderfully and I love it has no scent so its not competing against my essential oils”

Allergies9%

“Banassu is a nice oil if you are allergic to coconut oil”

Soft Feel6%

“Face feels super soft and looks amazing”

Moist/Dry6%

“Babassu oil great buy- Great skin moisturizer”

Suitability Dry Skin5%

“Skin feels moist”

Suitability Oily Skin4%

“nice this oil feels on my skin”

What buyers complain about

Allergies19%

“Might be allergic to this butter”

Hard Feel14%

“It gets really hard in the fridge”

Value For Money14%

“I wasted money on this”

Smell14%

“just opened it so Im stuck with some smelly liquid I cant use”

Leak-Proof7%

“Was leaking when it arrived”

Size-Overall7%

“Small bottle”

Advertised Vs Actual Product5%

“Nowhere did the description online state it also contained Coconut oil”

Natural Ingredients5%

“NOT as pure”

Color2%

“I dont like the white cast a lot of the mineral face sunscreens leave behind”

Wrinkles2%

“wrinkles look almost invisible on my hands as I rub it in after putting on face”

Top return reasons

Leak-Proof28%

Size-Overall19%

Oily/Greasy14%

Advertised Vs Actual Product8%

Defective Material/Parts6%

Value For Money5%

Functionality-Overall5%

Ease Of Use4%

Dilute/Watery3%

Color Fading/Discoloration3%

Common questions

Is babassu oil profitable to sell on Amazon United States?: The niche generates $97K/yr across 13 tracked products. 90-day search growth is +0.7%. Flapen's verdict: Skip it (47/100).
How competitive is the babassu oil niche?: 6 brands and 7 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in babassu oil?: Top complaints mined from reviews: Allergies, Hard Feel, Value For Money. The return rate is 1.3%.
When does demand for babassu oil peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the babassu oil niche?: Listings span $8.39–$86.84; the average listing price is $24.75 (sweet spot $15–$100). The average incumbent carries 191 reviews — the moat a new listing must climb.