Babassu Oil
FailThe top 5 brands take 98% of clicks, so Babassu Oil is a Fail.
- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $97K/yr44K searches / yr
- 90-day growth
- +0.7%search demand this quarter
- Competition
- 76%top-5 click share · 6 brands · 7 sellers
Flapen Score
Babassu Oil against its category
The dotted line is the Beauty & Personal Care average. Past it, Babassu Oil is stronger. Inside it, weaker.
Market
The Babassu Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Babassu Oil 44K times last year and spent an estimated $97K. The top 5 brands take 98% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 8.9% of those searches ended in a purchase.
Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.
- Searches, last 12 months
- 44K
- Growth, 90 days vs prior 90
- +0.7%
- Conversion, latest week
- 8.9%
- Market size, estimated
- $97Ka year
- Peak month
- June1.4× the quietest month
- Top search term
- babassu oil25K searches a year
02 · Price
A sale here is worth $24.75.
Listings sell for $24.75 on average, from $8.39 to $86.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $24.75 that is $2K to $6K a year per listing.
- Average price
- $24.75inside the $15 to $100 sweet spot
- Price range
- $8.39–$86.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #2,237 within Oils. It carries 191 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 69%
- Out of stock, average day
- 5.9%
- Average rank
- #2,237in Oils
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 191per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Babassu Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
7
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Brand 163%
- Brand 215%
- Brand 313%
- Brand 46%
- Brand 52%
- Brand 62%
- Open — no brand owns it (0%)
Demand
Babassu Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Babassu Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- babassu oil25K/yr
- babassu oil organic6K/yr
- babassu oil for hair4K/yr
- babassu oil for soap making4K/yr
- babassu4K/yr
Reviews and returns
What reviews say buyers love and hate about Babassu Oil
We read the reviews and the return reasons for every product selling here.
“Might be allergic to this butter”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Babassu Oil questions
Answered from the same tracked data.









