Is azzaro wanted profitable to sell on Amazon United States?

The niche generates $243K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Skip it (37/100).

How competitive is the azzaro wanted niche?

3 brands and 5 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in azzaro wanted?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.

When does demand for azzaro wanted peak?

Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the azzaro wanted niche?

Listings span $21.74–$157.76; the average listing price is $89.84 (sweet spot $15–$100). The average incumbent carries 5,948 reviews — the moat a new listing must climb.

azzaro wanted

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$89.84

avg listing price — sweet spot $15–$100

Price range

Good$21.74–$157.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$243K

$243K/yr · 215K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,947.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-12.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, azzaro wanted is a $243K/yr Amazon United States market (215K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

azzaro wanted market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $270K–$359K; units × avg price
Conversion rate: 1.3%
Avg BSR: #149
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 2.8%
Avg brand age: 69 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Azzaro92%
URBAN COLLECTION5%
BAMBOO COOL2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top azzaro wanted search terms

azarro49K/yr +30.9%1.3% conv.
wanted cologne for men41K/yr -1.7%1.7% conv.
most wanted33K/yr -13.6%0.6% conv.
most wanted cologne for men52K/yr -62.9%1.2% conv.
the most wanted11K/yr +12.4%0.8% conv.
most wanted cologne10K/yr -20.3%1.1% conv.
the most wanted parfum10K/yr -20.7%1.1% conv.
most wanted parfum5K/yr -21.5%1.5% conv.
wanted by night3K/yr +8.8%1.9% conv.
the most wanted cologne for men2K/yr -65.0%0.0% conv.

All search terms

Top azzaro wanted products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Azzaro The Most Wanted Parfum - Intense Mens Cologne - Spicy & Seductive Fragrance for Date Night - Lasting Wear - Irresistible Luxury Perfumes for Men - Full Size 3.3 Fl. Oz

Azzaro$117.284.6★10,496 rev

Azzaro The Most Wanted Eau de Parfum Intense - Long Lasting Woody Ambery Spicy Fougre Cologne for Men - With Notes of Bold Woody Accord Spicy Cardamom and Addictive Toffee Accord - 3.3 Fl Oz

Azzaro$114.854.6★13,468 rev

Azzaro The Most Wanted Parfum - Intense Mens Cologne - Spicy & Seductive Fragrance for Date Night - Lasting Wear - Irresistible Luxury Perfumes for Men - Travel Size 1.6 Fl. Oz

Azzaro$102.174.6★10,496 rev

Azzaro Wanted Eau de Toilette - Woody Citrus & Spicy Mens Cologne with Cardamom Lemon Vetiver - Travel Size 1.6 oz

Azzaro$86.104.6★2,928 rev

Azzaro Wanted Eau de Parfum

Azzaro$107.834.6★1,530 rev

Newest

by launch date

Azzaro Forever Wanted Absolu - Cologne for Men - With Incense Essence Whisky Accord & Vanilla - Long Lasting - Luxury Perfume for Men - 3.4 Fl Oz

Azzaro$132.4552 rev

4mo ago

Azzaro The Most Wanted Mens Cologne Discovery Set ($105 Value) - 3-Piece Fragrance Bundle The Most Wanted Eau de Parfum Intense The Most Wanted Eau de Toilette Forever Wanted Elixir

Azzaro$47.0449 rev

5mo ago

Azzaro - Forever Wanted Elixir - Mens Cologne - With Notes of Raspberry Cardamom and Leather Accord - 3.4 Fl Oz

Azzaro$141.19777 rev

1y ago

Azura Noir for Men Eau De Parfum - Woody Spicy Fragrance - Long-Lasting Cologne Choice For Daily Wear - Top Notes of Lemon Nigerien Ginger Refreshing Mint & Lavender - Elegant 100ml Bottle

URBAN COLLECTION$24.39543 rev

2y ago

Azura Noir After Dark Eau De Parfum for Men - Woody Spicy Fragrance - Long-Lasting Cologne Choice For Daily Wear - Top Notes of Lemon Mandarin Orange Lavender 7 Cinnamon - Elegant 100ml Bottle

URBAN COLLECTION$21.74930 rev

2y ago

What buyers say about azzaro wanted

What buyers praise and complain about, mined from review topics.

What buyers love

Smell63%

“Amazing fragrance”

Value For Money8%

“Great deal”

Quality-Overall5%

“Top Quality Men's Cologne”

Comfort-Overall4%

“They are extremely comfortable”

Durability3%

“The longevity, particularly on the Most Wanted and Forever Wanted are great”

Size-Overall2%

“The size is accurate”

Advertised Vs Actual Product2%

“Meets all my expectations”

Ease Of Use1%

“Its pretty easy to use”

Soft Feel1%

“Soft and breathable”

Suitability Hot Weather0%

“This has become my favorite cologne to wear in warm weather”

What buyers complain about

Smell36%

“The smell doesnt last long”

Durability12%

“All 6 of mine ripped in the same place”

Value For Money9%

“it is a little expensive”

Size-Overall7%

“Bottle is smaller than expected”

Advertised Vs Actual Product5%

“false advertisement”

Strength3%

“A bit weak”

Quality-Overall2%

“lacks the high-quality weight of other luxury brands”

Functionality-Overall1%

“It does not project that well”

Stretchability/Expandability/Elasticity1%

“they don't stretch like other brand they i have bought would not buy this brand again”

Stitch/Finish/Polish1%

“Ripped seam 1st time wearing them”

Top return reasons

Size-Overall42%

Waist Fit15%

Advertised Vs Actual Product12%

Comfort-Overall8%

Thigh Fit8%

Width4%

Hip Fit4%

Length4%

Smell4%

Pockets/Compartments4%

Common questions

Is azzaro wanted profitable to sell on Amazon United States?: The niche generates $243K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Skip it (37/100).
How competitive is the azzaro wanted niche?: 3 brands and 5 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in azzaro wanted?: Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.
When does demand for azzaro wanted peak?: Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the azzaro wanted niche?: Listings span $21.74–$157.76; the average listing price is $89.84 (sweet spot $15–$100). The average incumbent carries 5,948 reviews — the moat a new listing must climb.