Azzaro Wanted

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $243K a year.

Searches, last 12 months

215K

Growth, 90 days vs prior 90

-12.7%

Conversion, latest week

1.3%

Market size, estimated

$243Ka year

Peak month

December2.3× the quietest month

Top search term

azarro49K searches a year

Listings sell for $89.84 on average, from $21.74 to $157.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $89.84 that is $22K to $45K a year per listing.

Average price

$89.84inside the $15 to $100 sweet spot

Price range

$21.74–$157.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

$22K–$45K

Returns

0.1%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #149 within Men's. It carries 5,948 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

2.8%

Average rank

#149in Men's

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

5,948per listing

Listings tracked

16

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

69 months