Is azzaro forever wanted elixir profitable to sell on Amazon United States?

The niche generates $42K/yr across 6 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Skip it (31/100).

How competitive is the azzaro forever wanted elixir niche?

1 brands and 2 sellers compete. The top 5 products take 98% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in azzaro forever wanted elixir?

Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.1%.

When does demand for azzaro forever wanted elixir peak?

Demand peaks in Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the azzaro forever wanted elixir niche?

Listings span $47.04–$141.19; the average listing price is $112.34 (sweet spot $15–$100). The average incumbent carries 280 reviews — the moat a new listing must climb.

azzaro forever wanted elixir

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great280.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$112.34

avg listing price — sweet spot $15–$100

Price range

Good$47.04–$141.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.4%

90-day search growth — must beat 0% to launch

Market size

Bad$42K

$42K/yr · 50K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Competition

Bad98%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, azzaro forever wanted elixir is a $42K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 31/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

azzaro forever wanted elixir market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $56K–$84K; units × avg price
Conversion rate: 0.7%
Avg BSR: #213
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 164 days

Competition & brand share

The top 5 products capture 98% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

Azzaro100%

Demand & seasonality

Weekly Amazon search volume, last 63 weeks — -6.4% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.2×

Open Trend

Top azzaro forever wanted elixir products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Azzaro - Forever Wanted Elixir - Mens Cologne - With Notes of Raspberry Cardamom and Leather Accord - 1.7 Fl Oz

Azzaro$119.094.6★777 rev

Azzaro - Forever Wanted Elixir - Mens Cologne - With Notes of Raspberry Cardamom and Leather Accord - 3.4 Fl Oz

Azzaro$141.194.6★777 rev

Azzaro Forever Wanted Absolu - Cologne for Men - With Incense Essence Whisky Accord & Vanilla - Long Lasting - Luxury Perfume for Men - 3.4 Fl Oz

Azzaro$132.454.6★52 rev

Azzaro - Forever Wanted Elixir - Mens Cologne Set ($105 Value)- With Notes of Raspberry Cardamom and Leather Accord - Full Size 1.7 Fl Oz & Travel Size 0.3 Fl Oz

Azzaro$105.354.5★24 rev

Azzaro The Most Wanted Mens Cologne Discovery Set ($105 Value) - 3-Piece Fragrance Bundle The Most Wanted Eau de Parfum Intense The Most Wanted Eau de Toilette Forever Wanted Elixir

Azzaro$47.044.5★49 rev

Newest

by launch date

Azzaro Forever Wanted Absolu - Cologne for Men - With Incense Essence Whisky Accord & Vanilla - Long Lasting - Luxury Perfume for Men - 3.4 Fl Oz

Azzaro$132.4552 rev

4mo ago

Azzaro The Most Wanted Mens Cologne Discovery Set ($105 Value) - 3-Piece Fragrance Bundle The Most Wanted Eau de Parfum Intense The Most Wanted Eau de Toilette Forever Wanted Elixir

Azzaro$47.0449 rev

5mo ago

Azzaro - Forever Wanted Elixir - Mens Cologne Set ($220 Value)- With Notes of Raspberry Cardamom and Leather Accord - Full Size 3.33 Fl Oz & 2 Travel Size Fragrances 0.3 Fl Oz Each

Azzaro$128.913 rev

5mo ago

Azzaro - Forever Wanted Elixir - Mens Cologne Set ($105 Value)- With Notes of Raspberry Cardamom and Leather Accord - Full Size 1.7 Fl Oz & Travel Size 0.3 Fl Oz

Azzaro$105.3524 rev

12mo ago

Azzaro - Forever Wanted Elixir - Mens Cologne - With Notes of Raspberry Cardamom and Leather Accord - 1.7 Fl Oz

Azzaro$119.09777 rev

1y ago

What buyers say about azzaro forever wanted elixir

What buyers praise and complain about, mined from review topics.

What buyers love

Smell60%

“Good scent”

Durability8%

“The longevity, particularly on the Most Wanted and Forever Wanted are great”

Value For Money8%

“Worth the money”

Quality-Overall4%

“Performance is excellent”

Ease Of Use4%

“Its pretty easy to use”

Soft Feel2%

“adding a smooth”

Size-Overall2%

“Bottle size is great”

Comfort-Overall1%

“Definitely feels like luxury having it in hand”

Advertised Vs Actual Product1%

“tbh it's advertised for masc”

Suitability Winter Weather1%

“however, with a few moments of warming against the skin, it calms into an incredible fragrance that feels right for cooler seasons”

What buyers complain about

Smell23%

“Did not smell good at all”

Value For Money12%

“cheaper than it should be”

Durability8%

“it doesnt seem to last even 2 hours”

Ease Of Use7%

“cannot even make myself use it”

Functionality-Overall7%

“one spray doesnt work as well”

Weight Heavy3%

“It has some weight to it”

Thickness3%

“feels a little thin”

Strength2%

“Well it seemed very weak to me”

Material Quality2%

“These parts are both plastic”