Is azzaro profitable to sell on Amazon United States?

The niche generates $645K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.3%. Flapen's verdict: Skip it (43/100).

How competitive is the azzaro niche?

2 brands and 4 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in azzaro?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.

When does demand for azzaro peak?

Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the azzaro niche?

Listings span $21.74–$157.76; the average listing price is $93.73 (sweet spot $15–$100). The average incumbent carries 5,284 reviews — the moat a new listing must climb.

azzaro

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$93.73

avg listing price — sweet spot $15–$100

Market size

Good$645K

$645K/yr · 603K searches

Price range

Good$21.74–$157.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+9.3%

90-day search growth — must beat 0% to launch

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,284

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, azzaro is a $645K/yr Amazon United States market (603K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

azzaro market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $750K–$937K; units × avg price
Conversion rate: 1.1%
Avg BSR: #168
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 1.9%
Avg brand age: 79 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Azzaro96%
URBAN COLLECTION4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top azzaro search terms

azzaro326K/yr -2.1%1.0% conv.
azzaro cologne for men116K/yr +18.1%1.8% conv.
azarro49K/yr +30.9%1.4% conv.
azzaro cologne38K/yr +3.2%0.7% conv.
azaro19K/yr +25.0%1.0% conv.
azzaro pour homme15K/yr +54.8%0.5% conv.
perfume azzaro13K/yr +5.5%0.5% conv.
azzaro perfume13K/yr +42.8%0.8% conv.
azzaro for men5K/yr +28.6%1.1% conv.
azzaro perfume for men4K/yr +152.6%1.1% conv.

All search terms

Top azzaro products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Azzaro The Most Wanted Parfum - Intense Mens Cologne - Spicy & Seductive Fragrance for Date Night - Lasting Wear - Irresistible Luxury Perfumes for Men - Full Size 3.3 Fl. Oz

Azzaro$117.284.6★10,496 rev

Azzaro The Most Wanted Eau de Parfum Intense - Long Lasting Woody Ambery Spicy Fougre Cologne for Men - With Notes of Bold Woody Accord Spicy Cardamom and Addictive Toffee Accord - 3.3 Fl Oz

Azzaro$114.854.6★13,468 rev

Azzaro The Most Wanted Parfum - Intense Mens Cologne - Spicy & Seductive Fragrance for Date Night - Lasting Wear - Irresistible Luxury Perfumes for Men - Travel Size 1.6 Fl. Oz

Azzaro$102.174.6★10,496 rev

Azzaro Pour Homme Eau de Toilette - Sensual & Timeless Mens Cologne - Fougere Aromatic & Woody Fragrance - Everyday Wear - Warm Classic Scent - Luxury Perfumes for Men - Value Size 6.7 Fl. Oz

Azzaro$106.354.4★3,213 rev

Azzaro Chrome Eau de Toilette Mens Cologne Citrus Aquatic & Woody Fragrance 1.0 Fl Oz

Azzaro$47.454.6★12,527 rev

Newest

by launch date

Azzaro Forever Wanted Absolu - Cologne for Men - With Incense Essence Whisky Accord & Vanilla - Long Lasting - Luxury Perfume for Men - 3.4 Fl Oz

Azzaro$132.4552 rev

4mo ago

Azzaro The Most Wanted Mens Cologne Discovery Set ($105 Value) - 3-Piece Fragrance Bundle The Most Wanted Eau de Parfum Intense The Most Wanted Eau de Toilette Forever Wanted Elixir

Azzaro$47.0449 rev

5mo ago

Azzaro - Forever Wanted Elixir - Mens Cologne - With Notes of Raspberry Cardamom and Leather Accord - 3.4 Fl Oz

Azzaro$141.19777 rev

1y ago

Azzaro - Forever Wanted Elixir - Mens Cologne - With Notes of Raspberry Cardamom and Leather Accord - 1.7 Fl Oz

Azzaro$119.09777 rev

1y ago

Azura Noir After Dark Eau De Parfum for Men - Woody Spicy Fragrance - Long-Lasting Cologne Choice For Daily Wear - Top Notes of Lemon Mandarin Orange Lavender 7 Cinnamon - Elegant 100ml Bottle

URBAN COLLECTION$21.74930 rev

2y ago

What buyers say about azzaro

What buyers praise and complain about, mined from review topics.

What buyers love

Smell68%

“Amazing fragrance”

Value For Money8%

“Great deal”

Quality-Overall5%

“Top Quality Men's Cologne”

Durability3%

“The longevity, particularly on the Most Wanted and Forever Wanted are great”

Advertised Vs Actual Product2%

“Meets all my expectations”

Ease Of Use1%

“Its pretty easy to use”

Size-Overall1%

“Bottle size is great”

Soft Feel1%

“adding a smooth”

Suitability Hot Weather0%

“This has become my favorite cologne to wear in warm weather”

Certifications0%

“Trustworthy”

What buyers complain about

Smell39%

“The smell doesnt last long”

Durability12%

“extremely low longevity”

Value For Money10%

“it is a little expensive”

Size-Overall7%

“Bottle is smaller than expected”

Advertised Vs Actual Product5%

“false advertisement”

Strength3%

“A bit weak”

Quality-Overall2%

“Low quality”

Functionality-Overall1%

“It does not project that well”

Ease Of Use1%

“cannot even make myself use it”

Alcohol Content0%

“This one smells like alcohol”

Top return reasons

Smell100%

Common questions

Is azzaro profitable to sell on Amazon United States?: The niche generates $645K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.3%. Flapen's verdict: Skip it (43/100).
How competitive is the azzaro niche?: 2 brands and 4 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in azzaro?: Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.
When does demand for azzaro peak?: Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the azzaro niche?: Listings span $21.74–$157.76; the average listing price is $93.73 (sweet spot $15–$100). The average incumbent carries 5,284 reviews — the moat a new listing must climb.