- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $645K/yr603K searches / yr
- 90-day growth
- +9.3%search demand this quarter
- Competition
- 66%top-5 click share · 2 brands · 4 sellers
Flapen Score
Azzaro against its category
The dotted line is the Beauty & Personal Care average. Past it, Azzaro is stronger. Inside it, weaker.
Market
The Azzaro market on Amazon at a glance
Shoppers on Amazon United States searched for Azzaro 603K times last year and spent an estimated $645K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 603K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $645K a year.
- Searches, last 12 months
- 603K
- Growth, 90 days vs prior 90
- +9.3%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $645Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- azzaro326K searches a year
02 · Price
A sale here is worth $93.73.
Listings sell for $93.73 on average, from $21.74 to $157.76. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $93.73 that is $47K to $70K a year per listing.
- Average price
- $93.73inside the $15 to $100 sweet spot
- Price range
- $21.74–$157.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $47K–$70K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #168 within Men's. It carries 5,284 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #168in Men's
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 5,284per listing
- Listings tracked
- 17
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Azzaro products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Azzaro The Most Wanted Parfum - Intense Mens Cologne - Spicy & Seductive Fragrance for Date Night - Lasting Wear - Irresistible Luxury Perfumes for Men - Full Size 3.3 Fl. Oz
- Price
- $117.28
- Rating
- 4.6/5
- Reviews
- 10,496
- Age
- 4y ago

Azzaro The Most Wanted Eau de Parfum Intense - Long Lasting Woody Ambery Spicy Fougre Cologne for Men - With Notes of Bold Woody Accord Spicy Cardamom and Addictive Toffee Accord - 3.3 Fl Oz
- Price
- $114.85
- Rating
- 4.6/5
- Reviews
- 13,468
- Age
- 5y ago

Azzaro The Most Wanted Parfum - Intense Mens Cologne - Spicy & Seductive Fragrance for Date Night - Lasting Wear - Irresistible Luxury Perfumes for Men - Travel Size 1.6 Fl. Oz
- Price
- $102.17
- Rating
- 4.6/5
- Reviews
- 10,496
- Age
- 4y ago

Azzaro Pour Homme Eau de Toilette - Sensual & Timeless Mens Cologne - Fougere Aromatic & Woody Fragrance - Everyday Wear - Warm Classic Scent - Luxury Perfumes for Men - Value Size 6.7 Fl. Oz
- Price
- $106.35
- Rating
- 4.4/5
- Reviews
- 3,213
- Age
- 23y ago

Azzaro Chrome Eau de Toilette Mens Cologne Citrus Aquatic & Woody Fragrance 1.0 Fl Oz
- Price
- $47.45
- Rating
- 4.6/5
- Reviews
- 12,527
- Age
- 24y ago
Trending
estimated 90-day click momentum
Azzaro Wanted by Night Eau de Parfum - Warm & Spicy Cologne for Men - With Cinnamon Incense & Tobacco Accord - Long Lasting - Luxury Perfume for Men - 3.4 Fl Oz
- Price
- $84.27
- Rating
- 4.6/5
- Reviews
- 6,876
- Age
- 8y ago

Azzaro Forever Wanted Absolu - Cologne for Men - With Incense Essence Whisky Accord & Vanilla - Long Lasting - Luxury Perfume for Men - 3.4 Fl Oz
- Price
- $132.45
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 4mo ago

Azzaro The Most Wanted Mens Cologne Discovery Set ($105 Value) - 3-Piece Fragrance Bundle The Most Wanted Eau de Parfum Intense The Most Wanted Eau de Toilette Forever Wanted Elixir
- Price
- $47.04
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 5mo ago

Azzaro Wanted Eau de Toilette - Woody Citrus & Spicy Mens Cologne with Cardamom Lemon Vetiver - Travel Size 1.6 oz
- Price
- $86.10
- Rating
- 4.6/5
- Reviews
- 2,928
- Age
- 8y ago

Azzaro The Most Wanted Parfum - Intense Mens Cologne - Spicy & Seductive Fragrance for Date Night - Lasting Wear - Irresistible Luxury Perfumes for Men - Value Size 5.07 Fl. Oz
- Price
- $157.76
- Rating
- 4.6/5
- Reviews
- 10,496
- Age
- 3y ago
Newest
by launch date
Azzaro Forever Wanted Absolu - Cologne for Men - With Incense Essence Whisky Accord & Vanilla - Long Lasting - Luxury Perfume for Men - 3.4 Fl Oz
- Price
- $132.45
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 4mo ago

Azzaro The Most Wanted Mens Cologne Discovery Set ($105 Value) - 3-Piece Fragrance Bundle The Most Wanted Eau de Parfum Intense The Most Wanted Eau de Toilette Forever Wanted Elixir
- Price
- $47.04
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 5mo ago

Azzaro - Forever Wanted Elixir - Mens Cologne - With Notes of Raspberry Cardamom and Leather Accord - 3.4 Fl Oz
- Price
- $141.19
- Rating
- 4.6/5
- Reviews
- 777
- Age
- 1y ago

Azzaro - Forever Wanted Elixir - Mens Cologne - With Notes of Raspberry Cardamom and Leather Accord - 1.7 Fl Oz
- Price
- $119.09
- Rating
- 4.6/5
- Reviews
- 777
- Age
- 1y ago

Azura Noir After Dark Eau De Parfum for Men - Woody Spicy Fragrance - Long-Lasting Cologne Choice For Daily Wear - Top Notes of Lemon Mandarin Orange Lavender 7 Cinnamon - Elegant 100ml Bottle
- Price
- $21.74
- Rating
- 4.1/5
- Reviews
- 930
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 flat
Sellers
4
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
0%
- Azzaro96%
- URBAN COLLECTION4%
Demand
Azzaro search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Azzaro search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- azzaro326K/yr
- azzaro cologne for men116K/yr
- azarro49K/yr
- azzaro cologne38K/yr
- azaro19K/yr
- azzaro pour homme15K/yr
- perfume azzaro13K/yr
- azzaro perfume13K/yr
- azzaro for men5K/yr
- azzaro perfume for men4K/yr
Reviews and returns
What reviews say buyers love and hate about Azzaro
We read the reviews and the return reasons for every product selling here.
“The smell doesnt last long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Azzaro questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









