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Azzaro

Fail

The top 5 brands take 100% of clicks, so Azzaro is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$645K/yr603K searches / yr
90-day growth
+9.3%search demand this quarter
Competition
66%top-5 click share · 2 brands · 4 sellers

Flapen Score

Azzaro against its category

The dotted line is the Beauty & Personal Care average. Past it, Azzaro is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Azzaro market on Amazon at a glance

Shoppers on Amazon United States searched for Azzaro 603K times last year and spent an estimated $645K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 603K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $645K a year.

Searches, last 12 months
603K
Growth, 90 days vs prior 90
+9.3%
Conversion, latest week
1.1%
Market size, estimated
$645Ka year
Peak month
December2.7× the quietest month
Top search term
azzaro326K searches a year

02 · Price

A sale here is worth $93.73.

Listings sell for $93.73 on average, from $21.74 to $157.76. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $93.73 that is $47K to $70K a year per listing.

Average price
$93.73inside the $15 to $100 sweet spot
Price range
$21.74–$157.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$47K–$70K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #168 within Men's. It carries 5,284 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#168in Men's
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
5,284per listing
Listings tracked
17

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
79 months

Products

Top Azzaro products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 24%

Demand

Azzaro search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Azzaro search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • azzaro326K/yr
  • azzaro cologne for men116K/yr
  • azarro49K/yr
  • azzaro cologne38K/yr
  • azaro19K/yr
  • azzaro pour homme15K/yr
  • perfume azzaro13K/yr
  • azzaro perfume13K/yr
  • azzaro for men5K/yr
  • azzaro perfume for men4K/yr

Reviews and returns

What reviews say buyers love and hate about Azzaro

We read the reviews and the return reasons for every product selling here.

68%of positive reviews mention “Smell”
39%of negative reviews mention “Smell”
0.1%of orders come back
“The smell doesnt last long”
A buyer, on “Smell”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Azzaro questions

Answered from the same tracked data.