Is aztec profitable to sell on Amazon United States?

The niche generates $907K/yr across 6 tracked products. 90-day search growth is -10.5%. Flapen's verdict: Skip it (41/100).

How competitive is the aztec niche?

2 brands and 6 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in aztec?

Top complaints mined from reviews: Allergies, Leak-Proof, Skin Health. The return rate is 1.0%.

When does demand for aztec peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the aztec niche?

Listings span $7.55–$23.03; the average listing price is $15.73 (sweet spot $15–$100). The average incumbent carries 57,227 reviews — the moat a new listing must climb.

aztec

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.73

avg listing price — sweet spot $15–$100

Market size

Great$907K

$907K/yr · 690K searches

Price range

Good$7.55–$23.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.5%

90-day search growth — must beat 0% to launch

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Review moat

Bad57,226.83

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, aztec is a $907K/yr Amazon United States market (690K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

aztec market data

Units sold / yr: 50K–60K; avg 8,000–10,000/product
Revenue / yr: $787K–$944K; units × avg price
Conversion rate: 8.4%
Avg BSR: #66
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 149 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Aztec Secret97%
Pure Body Naturals3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top aztec search terms

aztec secret indian healing clay137K/yr -8.3%12.3% conv.
aztec clay mask202K/yr -22.1%9.8% conv.
aztec109K/yr -6.3%0.2% conv.
indian healing clay69K/yr -13.7%8.8% conv.
indian clay mask38K/yr +27.1%8.7% conv.
aztec clay30K/yr -6.0%8.1% conv.
azteca16K/yr +59.3%0.0% conv.
indian clay18K/yr -41.7%8.3% conv.
aztec mask9K/yr +7.5%1.9% conv.
aztec healing clay mask6K/yr +45.6%3.1% conv.

All search terms

Top aztec products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aztec Secret Indian Healing Clay 16 Oz Deep Pore Cleansing Facial & Body Mask The Original 100% Natural Calcium Bentonite Clay New Version 2

Aztec Secret$14.974.6★99,487 rev

Aztec Secret - Indian Healing Clay 10oz Jar - Deep Pore Cleansing Facial & Body Mask The Original 100% Natural Calcium Bentonite Clay

Aztec Secret$11.994.6★99,487 rev

Aztec Secret Essential Indian Clay Mask Kit by Etana 100% Natural Calcium Bentonite for Deep Pore Cleansing - Facial Hair & Body Detox Set With Accessories

Aztec Secret$21.674.7★7,057 rev

Aztec Secret Indian Healing Clay Deep Pore Cleansing Facial & Body Mask The Original 100% Natural Calcium Bentonite Clay New Version 2-32 Oz (Pack of 1)

Aztec Secret$23.034.6★99,487 rev

Aztec Secret Indian Healing Clay 1 lb Deep Pore Cleansing Facial & Body Mask The Original 100% Natural Calcium Bentonite Clay New Version 2

Aztec Secret$15.144.6★28,832 rev

Newest

by launch date

Aztec Secret - Indian Healing Clay 10oz Jar - Deep Pore Cleansing Facial & Body Mask The Original 100% Natural Calcium Bentonite Clay

Aztec Secret$11.9999,487 rev

1y ago

Aztec Secret Essential Indian Clay Mask Kit by Etana 100% Natural Calcium Bentonite for Deep Pore Cleansing - Facial Hair & Body Detox Set With Accessories

Aztec Secret$21.677,057 rev

2y ago

Aztec Secret Indian Healing Clay 16 Oz Deep Pore Cleansing Facial & Body Mask The Original 100% Natural Calcium Bentonite Clay New Version 2

Aztec Secret$14.9799,487 rev

6y ago

Aztec Secret Indian Healing Clay Deep Pore Cleansing Facial & Body Mask The Original 100% Natural Calcium Bentonite Clay New Version 2-32 Oz (Pack of 1)

Aztec Secret$23.0399,487 rev

9y ago

Pure Body Naturals Bentonite Clay Powder for DIY Detox Body & Face Mask Pure Indian Healing Clay for Deep Pore Cleansing and Armpit Detox for Women (8.0 oz)

Pure Body Naturals$7.559,011 rev

12y ago

What buyers say about aztec

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Fine, fine powder :”

Suitability Combination Skin12%

“Great for my hair and skin”

Soft Feel10%

“Makes my skin super soft”

Efficiency7%

“Make the mask work so much better”

Cleansing7%

“Deep cleans”

Moist/Dry6%

“FOLLOW up with moisturizer this is very drying”

Value For Money6%

“Great price”

Ease Of Use4%

“Easy to use”

Smell3%

“make me smelling fresh from my deodorant”

Suitability Dry Skin3%

“It's also easy to take off once the face mask is dry”

What buyers complain about

Allergies17%

“It does make my skin a bit red after”

Leak-Proof11%

“Leaks”

Skin Health7%

“Bumpy whiteheads that make your makeup look horrible”

Moist/Dry6%

“It dry and tightens face and you can feel the tingle”

Ease Of Cleaning5%

“Clean up is a pain”

Jamming/Clogging4%

“Im kinda worried cause I heard it clogs baths”

Smell4%

“It's not my favorite smell”

Suitability Dry Skin4%

“It leaves mostly dry clumps that distributes across your skin very poorly”

Texture/Consistency-Overall3%

“Weird texture”

Value For Money2%

“Price too high”

Top return reasons

Leak-Proof18%

Advertised Vs Actual Product16%

Functionality-Overall10%

Value For Money7%

Size-Overall7%

Material Quality4%

Moist/Dry4%

Skin Health3%

Ingredients-Overall3%