Aztec
FailThe top 5 brands take 100% of clicks, so Aztec is a Fail.
- Flapen Score
- 41 / 100Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 4841
- Market size
- $907K/yr690K searches / yr
- 90-day growth
- -10.5%search demand this quarter
- Competition
- 97%top-5 click share · 2 brands · 6 sellers
Flapen Score
Aztec against its category
The dotted line is the Beauty & Personal Care average. Past it, Aztec is stronger. Inside it, weaker.
Market
The Aztec market on Amazon at a glance
Shoppers on Amazon United States searched for Aztec 690K times last year and spent an estimated $907K. All 2 brands take every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 8.4% of those searches ended in a purchase.
Shoppers searched for this 690K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $907K a year.
- Searches, last 12 months
- 690K
- Growth, 90 days vs prior 90
- -10.5%
- Conversion, latest week
- 8.4%
- Market size, estimated
- $907Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- aztec secret indian healing clay137K searches a year
02 · Price
A sale here is worth $15.73.
Listings sell for $15.73 on average, from $7.55 to $23.03. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 8,000 to 10,000 of them. At $15.73 that is $126K to $157K a year per listing.
- Average price
- $15.73inside the $15 to $100 sweet spot
- Price range
- $7.55–$23.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $126K–$157K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Masks. It carries 57,227 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #66in Masks
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 57,227per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Aztec products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Brand 197%
- Brand 23%
- Open — no brand owns it (0%)
Demand
Aztec search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Aztec search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- aztec secret indian healing clay137K/yr
- aztec clay mask202K/yr
- aztec109K/yr
- indian healing clay69K/yr
- indian clay mask38K/yr
- aztec clay30K/yr
- azteca16K/yr
- indian clay18K/yr
- aztec mask9K/yr
- aztec healing clay mask6K/yr
Reviews and returns
What reviews say buyers love and hate about Aztec
We read the reviews and the return reasons for every product selling here.
“It does make my skin a bit red after”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aztec questions
Answered from the same tracked data.









