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Ayurvedic Soap

Fail

The top 5 brands take 100% of clicks, so Ayurvedic Soap is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$120K/yr92K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
76%top-5 click share · 2 brands · 150 sellers

Flapen Score

Ayurvedic Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Ayurvedic Soap is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ayurvedic Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Ayurvedic Soap 92K times last year and spent an estimated $120K. All 2 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
9.4%
Market size, estimated
$120Ka year
Top search term
chandrika ayurvedic soap20K searches a year

02 · Price

A sale here is worth $13.78.

Listings sell for $13.78 on average, from $3.74 to $25.74. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $13.78 that is $3K to $7K a year per listing.

Average price
$13.78under the $15 to $100 sweet spot
Price range
$3.74–$25.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,797 within Cleansers. It carries 2,645 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,797in Cleansers
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
2,645per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Ayurvedic Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

150

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 224%
  • Open — no brand owns it (0%)

Demand

Ayurvedic Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.1× · 7 of 12 months tracked

Search terms

Top Ayurvedic Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chandrika ayurvedic soap20K/yr
  • medimix soap15K/yr
  • ayurvedic soap16K/yr
  • chandrika soap16K/yr
  • indian soap8K/yr
  • medimix8K/yr
  • chandrika6K/yr
  • indian soap bar4K/yr

Reviews and returns

What reviews say buyers love and hate about Ayurvedic Soap

We read the reviews and the return reasons for every product selling here.

57%of positive reviews mention “Smell”
33%of negative reviews mention “Value For Money”
0.3%of orders come back
“why has the price doubled. yes, doubled”
A buyer, on “Value For Money”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Ayurvedic Soap questions

Answered from the same tracked data.