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Ayurveda Products

Maybe

An estimated 0.9% of orders come back. But demand is soft, at -24.1% this quarter, so Ayurveda Products is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$211K/yr209K searches / yr
90-day growth
-24.1%search demand this quarter
Competition
43%top-5 click share · 20 brands · 70 sellers

Flapen Score

Ayurveda Products against its category

The dotted line is the Beauty & Personal Care average. Past it, Ayurveda Products is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ayurveda Products market on Amazon at a glance

Shoppers on Amazon United States searched for Ayurveda Products 209K times last year and spent an estimated $211K. The top 5 brands take 77% of clicks. Demand peaks in Aug. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $211K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
-24.1%
Conversion, latest week
3.6%
Market size, estimated
$211Ka year
Peak month
August1.8× the quietest month
Top search term
ayurveda products76K searches a year

02 · Price

A sale here is worth $27.84.

Listings sell for $27.84 on average, from $8.02 to $78.33. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $27.84 that is $3K to $7K a year per listing.

Average price
$27.84inside the $15 to $100 sweet spot
Price range
$8.02–$78.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #1,466 within Oils. It carries 6,010 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
92%
Out of stock, average day
1.3%
Average rank
#1,466in Oils
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
6,010per listing
Listings tracked
39

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
62 months

Products

Top Ayurveda Products products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

70

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

43%

Top 20: 81%

Open market

20%

  • Brand 156%
  • Brand 28%
  • Brand 35%
  • Brand 45%
  • Brand 53%
  • Brand 63%

Demand

Ayurveda Products search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Search terms

Top Ayurveda Products search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ayurveda products76K/yr
  • ayurvedic34K/yr
  • ayurvedic oil8K/yr
  • balaayah black gram body booster12K/yr
  • ayurveda oil9K/yr
  • the ayurveda experience7K/yr
  • ayurveda body oil4K/yr
  • rufolia pro eye contour cream8K/yr
  • ayurveda eye cream8K/yr
  • ayurveda experience7K/yr

Reviews and returns

What reviews say buyers love and hate about Ayurveda Products

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Smell”
17%of negative reviews mention “Smell”
0.9%of orders come back
“Bad Odor”
A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ayurveda Products questions

Answered from the same tracked data.