ayky long wear gel eyeliner
Skip itSoft demand (-48.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$18.48avg listing price — sweet spot $15–$100
Price range
Great$6.03–$63.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,897.96avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 33K searches
Growth
Bad-48.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, ayky long wear gel eyeliner is a $9K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
ayky long wear gel eyeliner market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $28K–$37K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #551
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 87%
- Out of stock
- 20.9%
- Avg brand age
- 42 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
19
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
54%
Top 20: 100%
Open market
12%
- MISS ROSE M42%
- Nicgou19%
- Kaely8%
- SPRINGSKY7%
- DaiMenBear6%
- Boobeen5%
- Open — no brand owns it (8 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — -48.5% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.7×
Top ayky long wear gel eyeliner search terms
- miss rose8K/yr
- miss rose makeup4K/yr
- miss rose makeup kit6K/yr
- ayky eyeliner7K/yr
- ayky long wear gel eyeliner9K/yr
Top ayky long wear gel eyeliner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nicgou Ayky Long Wear Gel Eyeliner - Natural Black Waterproof & Smudge-Proof Matte Gel Eyeliner (04# Black)
Nicgou$10.113.6★305 rev
MISS ROSE M 187 Colors Professional Makeup Palette - All-in-One Kit With Eye Shadows Lipsticks Mascara Foundations Blushes Brow Pencils Nail File - Makeup Gift Set for Women and Girls
MISS ROSE M$33.744.7★1,428 rev
MISS ROSE M Gel Eyeliner 2 Pcs Black Eyeliner Pencils delineador de ojos contra el agua Easy to Use Eye Makeup for Women (Black Pack of 2)
MISS ROSE M$7.903.8★3,457 rev
16 Colors Contour Palette Make up - Blush Highlighters Bronzer Powder All in one Makeup Palettes Contour Kit - Face Cosmetics Gifts for Women Beauty for Festivals (SET1)
SPRINGSKY$8.614.4★2,551 rev
MISS ROSE M 58 Color Professional Makeup Kit for Women Full Kit Include Eyeshadow Facial Blusher Eyebrow Powder Face Concealer Powder Eyeliner Pencil and a Mirror(331N)
MISS ROSE M$28.164.6★1,579 rev
Newest
by launch date
BONNIE CHOICE 2Pcs Black Gel Eyeliner Pencil Halloween Makeup Waterproof Long Wear Natural Eye Lip Face Paint Stick Smudge Proof Matte Liquid Eyeliner Cream Black Smokey Eye Liners Eyeshadow Crayon
BONNIE CHOICE$7.961,536 rev
Nicgou Ayky Long Wear Gel Eyeliner - Natural Black Waterproof & Smudge-Proof Matte Gel Eyeliner (04# Black)
Nicgou$10.11305 rev
AYKY Long Wear Gel Eyeliner Tattoo Pencil Liner Waterproof Smudge Proof Gel Eyeliner for Mature Women Professional Make-Up Silver Gray Brown Black Gel Eye Liner Pencils for Older Women (#04)
DaiMenBear$8.7144 rev
AYKY Long Wear Gel Eyeliner Tattoo Pencil Liner Waterproof Smudge Proof Gel Eyeliner for Mature Women Professional Make-Up Silver Gray Brown Black Gel Eye Liner Pencils for Older Women (#02+#04)
DaiMenBear$9.6744 rev
Yeuxtty Black Gel Eyeliner Pencil Waterproof Smudge Proof Eye Liner Pen Cat Eye Black Smokey Eye Liners Eyeshadow Sticks Halloween Makeup
Yeuxtty$7.4868 rev
Trending
90-day click momentum
MTDXILTAI All in One Makeup Kit for Makeup storage bag 2X14 Colors Eyeshadow Palette Liquid Foundation Eyeliner Pencils Contouring Stick 20Pcs Make up Brushes For Women Girls Teens (Pink)
MTDXILTAI$27.114.6★
DISAAR BEAUTY 180 Colors Matte Eyeshadow Makeup Powder Blush Brow Powder Eyeliner
DISAAR Beauty$63.603.8★
matte Liquid Concealer Cream Makeup Base Face Liquid Matte Wear Concealer Sun Block Cream(#2) matte
Brrnoo$13.464.2★
Yeuxtty Black Gel Eyeliner Pencil Waterproof Smudge Proof Eye Liner Pen Cat Eye Black Smokey Eye Liners Eyeshadow Sticks Halloween Makeup
Yeuxtty$7.484.0★
MISS ROSE M 58 Color Professional Makeup Kit for Women Full Kit Include Eyeshadow Facial Blusher Eyebrow Powder Face Concealer Powder Eyeliner Pencil and a Mirror(331N)
MISS ROSE M$28.164.6★
What buyers say about ayky long wear gel eyeliner
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are beautiful”
“Excellent product”
“Love these very creamy”
“Goes on easy”
“Worth the money”
“Loved by Everyone—Best Gift Choice”
“Gel eyeliner lasts a while which I love”
“Application easy,”
“Its very durable”
“Better than I expected”
What buyers complain about
“It smeared”
“Not as dark as shown”
“NOT WATERPROOF”
“Breaks easily”
“Not the quality that I was expecting”
“Not what it says”
“This has got to be the cheapest eyeliner”
“unfortunately the performance just wasnt there for me”
“not easy to apply”
“Not worth the price”
Top return reasons
Common questions
- Is ayky long wear gel eyeliner profitable to sell on Amazon United States?
- The niche generates $9K/yr across 23 tracked products. 90-day search growth is -48.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the ayky long wear gel eyeliner niche?
- 14 brands and 19 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in ayky long wear gel eyeliner?
- Top complaints mined from reviews: Smudge Resistance, Color, Water Resistance. The return rate is 1.8%.
- When does demand for ayky long wear gel eyeliner peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the ayky long wear gel eyeliner niche?
- Listings span $6.03–$63.60; the average listing price is $18.48 (sweet spot $15–$100). The average incumbent carries 1,898 reviews — the moat a new listing must climb.