Is axe gift set for men profitable to sell on Amazon United States?

The niche generates $67K/yr across 35 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Skip it (47/100).

How competitive is the axe gift set for men niche?

13 brands and 150 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in axe gift set for men?

Top complaints mined from reviews: Smell, Allergies, Leak-Proof. The return rate is 0.4%.

When does demand for axe gift set for men peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 4.7× the quietest.

What does it cost to enter the axe gift set for men niche?

Listings span $6.49–$56.63; the average listing price is $17.04 (sweet spot $15–$100). The average incumbent carries 5,261 reviews — the moat a new listing must climb.

axe gift set for men

Skip it

Soft demand (-21.6% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Price range

Great$6.49–$56.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.04

avg listing price — sweet spot $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,261.06

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$67K

$67K/yr · 112K searches

Growth

Bad-21.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, axe gift set for men is a $67K/yr Amazon United States market (112K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 47/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

axe gift set for men market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $68K–$85K; units × avg price
Conversion rate: 3.5%
Avg BSR: #1,308
Page quality: 0%
Prime: 66%
Sponsored: 54%
Out of stock: 1.8%
Avg brand age: 56 months
Avg seller age: 134 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

150

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

42%

Top 20: 86%

Open market

12%

Bath & Body Works36%
Method34%
Native6%
The Roots Naturelle4%
Dove4%
EDENIKA BOTANICALS3%
Open — no brand owns it (7 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.7×

Open Trend

Top axe gift set for men search terms

chocolate body wash28K/yr -13.1%1.7% conv.
chocolate amber bath and body works15K/yr +17.8%4.5% conv.
method body wash vanilla14K/yr -5.1%4.2% conv.
method body wash limited edition12K/yr -57.1%1.3% conv.
method vanilla body wash7K/yr -14.8%4.1% conv.
method limited edition body wash11K/yr -65.3%1.1% conv.
chocolate amber6K/yr +6.9%2.8% conv.
method feeling jazzed body wash3K/yr +62.5%1.5% conv.
chocolate scented body wash4K/yr -34.3%1.7% conv.
method creamy vanilla cocoa musk3K/yr +8.3%0.4% conv.

All search terms

Top axe gift set for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Method Limited Edition Body Wash Hip Hop Heat with notes of Hibiscus Jasmine Leaf and Lychee 18oz

Method$10.254.7★9,627 rev

Bath and Body Works Fine Body Fragrance Mist 8 Fluid Ounce (Chocolate Amber)

Bath & Body Works$22.184.0★24 rev

method Body Wash Simply Nourish - Leaves Skin Feeling Soft & Moisturized Made Without Parabens Notes of Coconut Rice Milk & Shea Butter 28 Fl Oz

Method$11.544.7★13,024 rev

Native Body Wash Dunkin Boston Kreme Contains Naturally Derived Ingredients | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | 18 oz

Native$8.324.3★359 rev

method Body Wash Simply Nourish - Leaves Skin Feeling Soft & Moisturized Made Without Parabens Notes of Coconut Rice Milk & Shea Butter 18 fl oz

Method$7.884.7★9,627 rev

Newest

by launch date

Native Body Wash Dunkin Boston Kreme Contains Naturally Derived Ingredients | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | 18 oz

Native$8.32359 rev

5mo ago

Bath & Body Works Chocolate Amber Deluxe Gift Set - Body Cream Fragrance Mist Body Wash and Body Lotion - with a Cherry On Top Bar Soap - Full Size

Bath & Body Works$56.635 rev

11mo ago

Bath & Body Works Ultimate Hydration Body Cream For Women 8 Fl Oz (8 Fl Oz (Pack of 1) Chocolate Amber)

Bath & Body Works$15.564 rev

12mo ago

Bath and Body Works Body Wash Shower Gel Gift Set (8 Fl Oz (Pack of 1) Chocolate Amber)

Bath & Body Works$15.35166 rev

1y ago

philosophy cinnamon bun shampoo shower gel & bubble bath 16 oz

philosophy$23.705,371 rev

1y ago

What buyers say about axe gift set for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell49%

“Amazing scent”

Soft Feel10%

“Leaves Skin soft”

Moist/Dry6%

“Very hydrating”

Quality-Overall5%

“Excellent quality and provides a refreshing experience”

Lather4%

“Rich lather”

Cleansing4%

“cleans nicely”

Value For Money4%

“Worth the money”

Suitability Dry Skin3%

“Good for dry skin”

Suitability Combination Skin2%

“Good for your skin”

Advertised Vs Actual Product1%

“Product as described”

What buyers complain about

Smell41%

“Smells weird”

Allergies5%

“irritated my skin”

Leak-Proof5%

“spilled everywhere”

Moist/Dry2%

“Does not moisturize your skin”

Value For Money2%

“it's just expensive”

Motor Power1%

“Broken pump”

Sensitivity-Overall1%

“Not for sensitive skin”

Skin Health1%

“IRRITATING for the skin”

Product Condition1%

“Possibly used”

Lather1%

“It doesnt lather very much”

Top return reasons

Smell49%

Leak-Proof23%

Advertised Vs Actual Product6%

Motor Power5%

Value For Money3%

Product Condition3%

Defective Material/Parts2%

Size-Overall2%

Moist/Dry1%

Adhesion/Stickiness1%

Common questions

Is axe gift set for men profitable to sell on Amazon United States?: The niche generates $67K/yr across 35 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Skip it (47/100).
How competitive is the axe gift set for men niche?: 13 brands and 150 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in axe gift set for men?: Top complaints mined from reviews: Smell, Allergies, Leak-Proof. The return rate is 0.4%.
When does demand for axe gift set for men peak?: Demand peaks in Jul–Aug–Sep; the busiest month runs 4.7× the quietest.
What does it cost to enter the axe gift set for men niche?: Listings span $6.49–$56.63; the average listing price is $17.04 (sweet spot $15–$100). The average incumbent carries 5,261 reviews — the moat a new listing must climb.