Is axe black vanilla profitable to sell on Amazon United States?

The niche generates $518K/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Skip it (46/100).

How competitive is the axe black vanilla niche?

3 brands and 110 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in axe black vanilla?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.

When does demand for axe black vanilla peak?

Demand peaks in Aug; the busiest month runs 2.5× the quietest.

What does it cost to enter the axe black vanilla niche?

Listings span $9.70–$68.86; the average listing price is $33.51 (sweet spot $15–$100). The average incumbent carries 2,412 reviews — the moat a new listing must climb.

axe black vanilla

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$33.51

avg listing price — sweet spot $15–$100

Price range

Great$9.70–$68.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$518K

$518K/yr · 330K searches

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,412.12

avg incumbent reviews — the moat a new listing must climb

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-0.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, axe black vanilla is a $518K/yr Amazon United States market (330K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 46/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

axe black vanilla market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: $503K–$670K; units × avg price
Conversion rate: 4.7%
Avg BSR: #137
Page quality: 0%
Prime: 94%
Sponsored: 94%
Out of stock: 2.8%
Avg brand age: 56 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

110

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Victoria's Secret83%
Bath & Body Works9%
Kenneth Cole8%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -0.9% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 2.5×

Open Trend

Top axe black vanilla search terms

bare victoria secret perfume56K/yr -0.9%4.8% conv.
victoria secret bare35K/yr -2.5%4.8% conv.
bare perfume29K/yr +5.3%4.9% conv.
mankind22K/yr +7.7%0.4% conv.
victoria secret bare perfume23K/yr +1.4%5.2% conv.
sandalwood body spray16K/yr +11.6%0.8% conv.
bare victoria secret14K/yr +4.0%3.8% conv.
bare perfume victoria secret20K/yr -3.5%4.6% conv.
victoria secret perfume bare15K/yr -9.7%4.4% conv.
mankind kenneth cole15K/yr -2.0%3.1% conv.

All search terms

Top axe black vanilla products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Victorias Secret Bare Eau de Parfum Original - 3.4 fl oz

Victoria's Secret$67.654.8★1,349 rev

Victorias Secret Bare Fragrance Mist Notes of Australian Sandalwood Mandarin Madagascar & Egyptian Violet Body Spray for Women (8.4 oz)

Victoria's Secret$21.294.5★911 rev

Victorias Secret Bare Eau de Parfum Original - 1.7 fl oz

Victoria's Secret$50.104.8★1,349 rev

Victorias Secret Bare Fragrance Mini Mist Notes of Australian Sandalwood Mandarin Madagascar & Egyptian Violet Body Spray for Women (2.5 oz)

Victoria's Secret$12.974.4★301 rev

Victorias Secret Bare 3 Piece Luxe Fragrance Gift Set: 1.7 oz. Eau de Parfum Travel Lotion & Shimmer Mist

Victoria's Secret$55.654.7★146 rev

Newest

by launch date

Bath & Body Works Body Spray for Men Mahogany Teakwood Scent with Long-Lasting Personal Fragrance Warm Woodsy & Masculine 3.7 oz - 2 Pack

Bath & Body Works$24.893,264 rev

5mo ago

Bath and Body Works Mens Collection Deodorizing Body Spray - Mahogany Teakwood Graphite and Bourbon 3.7oz each 3-piece Gift Set with a Red Bow for Holidays

Bath & Body Works$33.4894 rev

11mo ago

Victorias Secret Bare Eau de Parfum Sueded Vanilla - 1.7 fl oz

Victoria's Secret$54.69317 rev

1y ago

Victorias Secret Bare Fragrance Mini Mist Notes of Australian Sandalwood Mandarin Madagascar & Egyptian Violet Body Spray for Women (2.5 oz)

Victoria's Secret$12.97301 rev

1y ago

Victorias Secret Bare Eau de Parfum Travel Spray Notes of Australian Sandalwood Mandarin Madagascar & Egyptian Violet Mini Perfumes for Women (0.23 oz)

Victoria's Secret$19.12216 rev

2y ago

What buyers say about axe black vanilla

What buyers praise and complain about, mined from review topics.

What buyers love

Smell74%

“Unique scent”

Value For Money3%

“Definitely worth the price”

Durability3%

“Lasts a good while”

Quality-Overall3%

“the number of positive reviews”

Advertised Vs Actual Product2%

“As promised”

Soft Feel2%

“cozy feel to it”

Gifting Purpose2%

“Happy with the gift”

Size-Overall2%

“convenient size”

Weight Light1%

“So light and wonderful”

Ease Of Use1%

“which makes it easy to use daily”

What buyers complain about

Smell49%

“The scent doesnt last long”

Durability9%

“Doesnt last”

Value For Money6%

“Waste of money”

Size-Overall6%

“you might be surprised that this container is smaller”

Advertised Vs Actual Product3%

“False advertising”

Strength2%

“It is over-the-top strong”

Leak-Proof2%

“el envase estaba filtrado”

Product Condition1%

“Definitely a used product”

Alcohol Content1%

“Smells like alcohol, lingering alcohol., :-(”

Defective Material/Parts1%

“Defective sprayer”

Top return reasons

Smell57%

Motor Power14%

Leak-Proof14%

Moist/Dry14%

Common questions

Is axe black vanilla profitable to sell on Amazon United States?: The niche generates $518K/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Skip it (46/100).
How competitive is the axe black vanilla niche?: 3 brands and 110 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in axe black vanilla?: Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.
When does demand for axe black vanilla peak?: Demand peaks in Aug; the busiest month runs 2.5× the quietest.
What does it cost to enter the axe black vanilla niche?: Listings span $9.70–$68.86; the average listing price is $33.51 (sweet spot $15–$100). The average incumbent carries 2,412 reviews — the moat a new listing must climb.