How competitive is the Avyna Hair Products niche on Amazon United States?

3 brands and 15 sellers compete in Avyna Hair Products on Amazon United States. The top 5 Avyna Hair Products products take 100% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Avyna Hair Products niche?

Avyna Hair Products sells for $30.79 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $20.06–$37.79. The average incumbent carries 2,400 reviews — the moat a new listing must climb.

Avyna Hair Products

a concentrated shelf (top 5 take 100% of clicks) — Avyna Hair Products doesn't clear our bar today.

Signals Low Review Barrier Out of Stock

Flapen Score

Skip it

Ranks 10,639 of 10,978 Beauty & Personal Care niches · −18 vs the category median of 48

This niche Category average · 10,978 niches

Is Avyna Hair Products profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Avyna Hair Products is a $25K/yr Amazon United States market (115K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.

Avyna Hair Products: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +7.5% over the last 90 days and 0.7% of searches end in a purchase.

$25K

revenue / yr

Units sold / yr2K

Search volume / yr+7.5%115K

Conversion rate0.7%

Avg price$30.79

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 15

Top-5 product click share100%

Open market0%

Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 4 products

Top Avyna Hair Products products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Avyna Hair Restructuring Liquid With Hyaluronic Acid 3.38 oz

Price: $36.80
Rating: 4.7/5
Reviews: 331
Age: 4y ago

Avyna Pozione 10 Leave In Spray Hair Conditioner Treatment

Price: $28.50
Rating: 4.7/5
Reviews: 122
Age: 7y ago

Pravana Intense Therapy Leave-In Treatment | Instantly Detangles & Hydrates | Equalizes Hair Porosity | For All Hair Types | Strengthens Hydrates Softens | 10.1 Fl Oz

Price: $20.06
Rating: 4.6/5
Reviews: 9,144
Age: 21y ago

Purple Shampoo Tones Down Unwanted Yellow Hues On Grey lightened or Streaked Hair

Price: $37.79
Rating: 5.0/5
Reviews: 2
Age: 3w ago

Newest

by launch date

Purple Shampoo Tones Down Unwanted Yellow Hues On Grey lightened or Streaked Hair

Price: $37.79
Rating: 5.0/5
Reviews: 2
Age: 3w ago

Avyna Hair Restructuring Liquid With Hyaluronic Acid 3.38 oz

Price: $36.80
Rating: 4.7/5
Reviews: 331
Age: 4y ago

Avyna Pozione 10 Leave In Spray Hair Conditioner Treatment

Price: $28.50
Rating: 4.7/5
Reviews: 122
Age: 7y ago

Pravana Intense Therapy Leave-In Treatment | Instantly Detangles & Hydrates | Equalizes Hair Porosity | For All Hair Types | Strengthens Hydrates Softens | 10.1 Fl Oz

Price: $20.06
Rating: 4.6/5
Reviews: 9,144
Age: 21y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Avyna94%
PRAVANA3%
Generic3%

Avyna Hair Products demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume115KCVR0.7%Products4Brands3Top 5 Brands100%OOS Rate0.0%Rating4.8★Reviews2,400Avg BSR#1,810

Top Avyna Hair Products search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

avyna hair products60K/yr +1.8%0.7% conv.
avyna34K/yr +16.8%0.6% conv.
avina productos para el cabello16K/yr +7.1%0.3% conv.
avina6K/yr +13.6%0.2% conv.

What reviews say buyers love and hate about Avyna Hair Products

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Smell34%

“the smell is divine”

Soft Feel12%

“Keeps it soft”

Quality-Overall10%

“It got good reviews”

Moist/Dry7%

“keeps it hydrated”

Value For Money5%

“Great value”

What buyers complain about

68% of reviews

Moist/Dry15%

“this stuff dried it out so bad”

Smell12%

“VERY strong smelling”

Suitability Short Hair9%

“but It did NOTHING for my hair at all”

Hair Related8%

“It didnt do anything for my hair”

Value For Money7%

“It is a little pricey”

Avyna Hair Products return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

14%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

16%

2Functionality-Overall

12%

3Suitability Short Hair

12%

4Moist/Dry

11%

5Advertised Vs Actual Product

Common Avyna Hair Products questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Avyna Hair Products 30/100 on Amazon United States — Skip it. The niche generates $25K/yr across 4 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +7.5% over the last 90 days.

Avyna Hair Products buyers on Amazon United States complain most about Moist/Dry, Smell, Suitability Short Hair, the themes mined from the niche's reviews. Its return rate is 0.6%.