Is avon moisture therapy intensive healing and repair profitable to sell on Amazon United States?

The niche generates $174K/yr across 10 tracked products. 90-day search growth is -39.9%. Flapen's verdict: Skip it (39/100).

How competitive is the avon moisture therapy intensive healing and repair niche?

1 brands and 16 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in avon moisture therapy intensive healing and repair?

Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.8%.

When does demand for avon moisture therapy intensive healing and repair peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the avon moisture therapy intensive healing and repair niche?

Listings span $9.70–$47.64; the average listing price is $25.68 (sweet spot $15–$100). The average incumbent carries 788 reviews — the moat a new listing must climb.

avon moisture therapy intensive healing and repair

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.68

avg listing price — sweet spot $15–$100

Price range

Great$9.70–$47.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good788.4

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Market size

Okay$174K

$174K/yr · 113K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad87%

top-5 click share — a locked-up shelf

Growth

Bad-39.9%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, avon moisture therapy intensive healing and repair is a $174K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 39/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

avon moisture therapy intensive healing and repair market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $154K–$205K; units × avg price
Conversion rate: 6.0%
Avg BSR: #938
Page quality: 0%
Prime: 80%
Sponsored: 10%
Out of stock: 19.1%
Avg brand age: 90 months
Avg seller age: 129 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

AVON100%

Demand & seasonality

Weekly Amazon search volume, last 79 weeks — -39.9% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top avon moisture therapy intensive healing and repair search terms

avon moisture therapy intensive healing and repair35K/yr -43.5%8.1% conv.
avon lotion18K/yr -0.4%2.5% conv.
avon moisture therapy16K/yr -52.8%6.6% conv.
avon hand cream13K/yr -37.8%3.8% conv.
avon moisture therapy hand cream13K/yr -56.2%6.9% conv.
moisture therapy avon5K/yr -28.6%6.6% conv.
avon lotion moisture therapy5K/yr -17.4%7.6% conv.
avon hand cream moisture therapy6K/yr -54.6%8.4% conv.

All search terms

Top avon moisture therapy intensive healing and repair products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Avon Moisture Therapy Intensive Healing & Repair Hand Cream (Hypoallergenic)

AVON$11.664.7★128 rev

Avon Moisture Therapy Intensive Healing & Repair Hand Cream for Women & Men Pack of 5 Deep Hydration Hand Moisturizer for Dry Cracked Skin Hypoallergenic & Fragrance-Free 4.2 oz Each

AVON$40.014.8★2,210 rev

AVON Moisture Therapy Intensive Healing & Repair Bonus-Size Body Lotion for Dry Skin Unscented Moisturizing Lotion with 24-H Hydration Body Moisturizer for Sensitive Skin 33.8 fl oz with Pump

AVON$29.684.5★197 rev

Avon Moisture Therapy Intense Healing and Repair Body Lotion - 33.8 Fl Oz

AVON$30.304.7★118 rev

AVON Moisture Therapy Intensive Healing & Repair Extra Strength Cream Body Cream for Dry Skin with Colloidal Oatmeal HydraBoost Technology Moisturizer for Women Pack of 2 (5.3 oz each)

AVON$26.544.6★1,658 rev

Newest

by launch date

AVON - Body Lotion - Skin So Soft Original Body Lotion 11.8 fl oz New Packaging

AVON$19.681,013 rev

2y ago

Avon Moisture Therapy Intense Healing and Repair Body Lotion - 33.8 Fl Oz

AVON$30.30118 rev

4y ago

Avon Moisture Therapy Intensive Healing & Repair Hand Cream (Hypoallergenic)

AVON$11.66128 rev

7y ago

AVON Moisture Therapy Daily Skin Defense Lot of 2

AVON$47.64296 rev

10y ago

AVON Daily Skin Defense

AVON$25.76296 rev

11y ago

What buyers say about avon moisture therapy intensive healing and repair

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry25%

“Excellent moisturizer”

Soft Feel17%

“Satin smooth”

Quality-Overall12%

“Best hand cream on the market”

Smell10%

“Fragrance free”

Suitability Dry Skin8%

“Wonderful for dry skin”

Efficiency8%

“Does a great job”

Value For Money4%

“Great for price paid”

Absorbency3%

“Absorbency is great”

Oily/Greasy2%

“Absorbs into the skin quickly so no greasy hands”

Advertised Vs Actual Product1%

“Just what I wanted”

What buyers complain about

Smell28%

“Smelled rancid”

Value For Money8%

“It cost too much money for the product received”

Functionality-Overall4%

“Doesn't work as will as other ones I got before”

Size-Overall4%

“they smaller very potent - these do not”

Quality-Overall4%

“Poor quality”

Moist/Dry4%

“Dry, cuticles disappear”

Leak-Proof3%

“the first thing i noticed was that there was a very little leak from bottle”

Product Condition3%

“Used. This was clearly used. Seal was broken and the bottle dirty.”

Ease Of Use2%

“My only problem was the cap”

Strength2%

“Very flimsy”

Top return reasons

Smell30%

Oily/Greasy16%

Advertised Vs Actual Product12%

Size-Overall6%

Leak-Proof6%

Motor Power6%