Avon Mascara Wash Off Waterproof
Avon Mascara Wash Off Waterproof shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Is Avon Mascara Wash Off Waterproof profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Avon Mascara Wash Off Waterproof is a $107K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Avon Mascara Wash Off Waterproof: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +18.2% over the last 90 days and 13.0% of searches end in a purchase.
$107K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 21 products
Top Avon Mascara Wash Off Waterproof products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
CoverGirl Lash Blast Volume Waterproof Mascara Makeup Long-Wearing Smudge-Proof Cruelty Free Very Black 1 Count
- Price
- $8.00
- Rating
- 4.3/5
- Reviews
- 14,551
- Age
- 18y ago
COVERGIRL Professional 3-in-1 Waterproof Mascara Very Black 225 (Packaging May Vary) 0.3 Fl Oz (Pack of 1)
- Price
- $5.67
- Rating
- 4.3/5
- Reviews
- 6,441
- Age
- 11y ago
CoverGirl Lash Blast Clean Volume Waterproof Mascara Vegan Formula Volumizing Smudge-Proof Very Black 1 Count
- Price
- $8.11
- Rating
- 4.2/5
- Reviews
- 1,478
- Age
- 5y ago
COVERGIRL Clump Crusher Waterproof Mascara 20X More Volume Double Sided Brush Long-Lasting Wear - 825 Very Black (Pack of 1)
- Price
- $7.72
- Rating
- 4.3/5
- Reviews
- 408
- Age
- 9y ago
CoverGirl Lash Blast Volume Waterproof Mascara Makeup Long-Wearing Smudge-Proof Cruelty Free Very Black 1 Count
- Price
- $7.20
- Rating
- 4.4/5
- Reviews
- 2,045
- Age
- 17y ago
Trending
90-day click momentum
Covergirl Lash Blast Volume Mascara Very Black
- Price
- $7.71
- Rating
- 4.5/5
- Reviews
- 20,196
- Age
- 18y ago
Covergirl Lash Blast Fusion Water-Resistant Mascara Very Black
- Price
- $8.82
- Rating
- 4.5/5
- Reviews
- 596
- Age
- 15y ago
COVERGIRL Lash Blast Volume Mascara Long-Wearing Smudge-Proof Cruelty Free - Brown (Pack of 1)
- Price
- $8.12
- Rating
- 4.4/5
- Reviews
- 4,661
- Age
- 17y ago
CoverGirl Lash Blast Cleantopia Waterproof Mascara Aloe Leaf Extract Vitamin E & Ceramide Gentle Formula Volumizing Long-Wearing Transfer-Proof Extreme Black 1 Count
- Price
- $9.54
- Rating
- 4.1/5
- Reviews
- 6,327
- Age
- 2y ago
COVERGIRL Professional Remarkable Waterproof Mascara Black Brown 210 0.3 Ounce (packaging may vary)
- Price
- $5.47
- Rating
- 4.4/5
- Reviews
- 2,490
- Age
- 9y ago
Newest
by launch dateCoverGirl Lash Blast Cleantopia Waterproof Mascara Aloe Leaf Extract Vitamin E & Ceramide Gentle Formula Volumizing Long-Wearing Transfer-Proof Extreme Black 1 Count
- Price
- $9.54
- Rating
- 4.1/5
- Reviews
- 6,327
- Age
- 2y ago
CoverGirl Lash Blast Cleantopia Waterproof Mascara Aloe Leaf Extract Vitamin E & Ceramide Gentle Formula Volumizing Long-Wearing Transfer-Proof Black/Brown 1 Count
- Price
- $8.35
- Rating
- 4.1/5
- Reviews
- 6,327
- Age
- 2y ago
COVERGIRL Simply Ageless Lash Plumping Mascara Black Water Resistant Pack of 1
- Price
- $8.35
- Rating
- 4.4/5
- Reviews
- 1,380
- Age
- 4y ago
CoverGirl Lash Blast Clean Volume Waterproof Mascara Vegan Formula Volumizing Smudge-Proof Very Black 1 Count
- Price
- $8.11
- Rating
- 4.2/5
- Reviews
- 1,478
- Age
- 5y ago
Covergirl Exhibitionist Uncensored Waterproof Mascara Extreme Black 0.3 Fl Oz
- Price
- $9.30
- Rating
- 4.0/5
- Reviews
- 1,928
- Age
- 7y ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
3 rising
Sellers
112
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
0%
- COVERGIRL94%
- AVON4%
- MAYBELLINE2%
- Open — no brand owns it (0%)
Avon Mascara Wash Off Waterproof demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Avon Mascara Wash Off Waterproof search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- covergirl mascara waterproof30K/yr
- covergirl waterproof mascara17K/yr
- cover girl mascara water proof7K/yr
- cover girl waterproof mascara7K/yr
- avon wash off waterproof mascara black5K/yr
- avon mascara wash off waterproof5K/yr
- covergirl waterproof mascara black5K/yr
- cover girl mascara waterproof black3K/yr
- waterproof mascara covergirl3K/yr
- mascara waterproof cover girl3K/yr
What reviews say buyers love and hate about Avon Mascara Wash Off Waterproof
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Great Mascara”
“Very Waterproof”
“Great, consistent product”
“Smooth application”
“Great price”
What buyers complain about
70% of reviews“Not water proof”
“It made my eyelashes look horrible”
“Terrible super dry”
“Not smudge free”
“Hard to remove”
Avon Mascara Wash Off Waterproof return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
36%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Avon Mascara Wash Off Waterproof questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
