Is avon mascara wash off waterproof profitable to sell on Amazon United States?

The niche generates $107K/yr across 21 tracked products. 90-day search growth is +18.2%. Flapen's verdict: Worth a look (50/100).

How competitive is the avon mascara wash off waterproof niche?

3 brands and 112 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in avon mascara wash off waterproof?

Top complaints mined from reviews: Water Resistance, Eyelash Quality, Moist/Dry. The return rate is 0.3%.

What does it cost to enter the avon mascara wash off waterproof niche?

Listings span $5.47–$33.82; the average listing price is $9.80 (sweet spot $15–$100). The average incumbent carries 4,061 reviews — the moat a new listing must climb.

avon mascara wash off waterproof

Worth a look

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible13.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$5.47–$33.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+18.2%

90-day search growth — must beat 0% to launch

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$9.80

avg listing price — sweet spot $15–$100

Market size

Okay$107K

$107K/yr · 84K searches

Review moat

Bad4,061.38

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, avon mascara wash off waterproof is a $107K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

avon mascara wash off waterproof market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $98K–$123K; units × avg price
Conversion rate: 13.0%
Avg BSR: #182
Page quality: 0%
Prime: 95%
Sponsored: 19%
Out of stock: 3.2%
Avg brand age: 71 months
Avg seller age: 134 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 rising

Sellers

112

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

COVERGIRL94%
AVON4%
MAYBELLINE2%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 11 weeks — +18.2% search growth over the last 90 days.

Open Trend

Top avon mascara wash off waterproof search terms

covergirl mascara waterproof30K/yr +14.9%11.7% conv.
covergirl waterproof mascara17K/yr +48.6%9.9% conv.
cover girl mascara water proof7K/yr +15.8%10.3% conv.
cover girl waterproof mascara7K/yr +28.6%9.3% conv.
avon wash off waterproof mascara black5K/yr +34.2%4.3% conv.
avon mascara wash off waterproof5K/yr +7.0%4.4% conv.
covergirl waterproof mascara black5K/yr -4.8%15.3% conv.
cover girl mascara waterproof black3K/yr +13.9%11.9% conv.
waterproof mascara covergirl3K/yr +23.0%11.8% conv.
mascara waterproof cover girl3K/yr -48.8%6.9% conv.

All search terms

Top avon mascara wash off waterproof products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CoverGirl Lash Blast Volume Waterproof Mascara Makeup Long-Wearing Smudge-Proof Cruelty Free Very Black 1 Count

COVERGIRL$8.004.3★14,551 rev

COVERGIRL Professional 3-in-1 Waterproof Mascara Very Black 225 (Packaging May Vary) 0.3 Fl Oz (Pack of 1)

COVERGIRL$5.674.3★6,441 rev

CoverGirl Lash Blast Clean Volume Waterproof Mascara Vegan Formula Volumizing Smudge-Proof Very Black 1 Count

COVERGIRL$8.114.2★1,478 rev

COVERGIRL Clump Crusher Waterproof Mascara 20X More Volume Double Sided Brush Long-Lasting Wear - 825 Very Black (Pack of 1)

COVERGIRL$7.724.3★408 rev

CoverGirl Lash Blast Volume Waterproof Mascara Makeup Long-Wearing Smudge-Proof Cruelty Free Very Black 1 Count

COVERGIRL$7.204.4★2,045 rev

Newest

by launch date

CoverGirl Lash Blast Cleantopia Waterproof Mascara Aloe Leaf Extract Vitamin E & Ceramide Gentle Formula Volumizing Long-Wearing Transfer-Proof Extreme Black 1 Count

COVERGIRL$9.546,327 rev

2y ago

CoverGirl Lash Blast Cleantopia Waterproof Mascara Aloe Leaf Extract Vitamin E & Ceramide Gentle Formula Volumizing Long-Wearing Transfer-Proof Black/Brown 1 Count

COVERGIRL$8.356,327 rev

2y ago

COVERGIRL Simply Ageless Lash Plumping Mascara Black Water Resistant Pack of 1

COVERGIRL$8.351,380 rev

4y ago

CoverGirl Lash Blast Clean Volume Waterproof Mascara Vegan Formula Volumizing Smudge-Proof Very Black 1 Count

COVERGIRL$8.111,478 rev

5y ago

Covergirl Exhibitionist Uncensored Waterproof Mascara Extreme Black 0.3 Fl Oz

COVERGIRL$9.301,928 rev

7y ago

What buyers say about avon mascara wash off waterproof

What buyers praise and complain about, mined from review topics.

What buyers love

Eyelash Quality33%

“Great Mascara”

Water Resistance13%

“Very Waterproof”

Quality-Overall10%

“Great, consistent product”

Ease Of Application5%

“Smooth application”

Value For Money5%

“Great price”

Color4%

“Nice color”

Smudge Resistance3%

“Its a great product that doesnt smudge”

Advertised Vs Actual Product3%

“It did exactly what it claimed”

Durability2%

“It holds up well through the day”

Ease Of Use2%

“Easy to Use”

What buyers complain about

Water Resistance18%

“Not water proof”

Eyelash Quality16%

“It made my eyelashes look horrible”

Moist/Dry11%

“Terrible super dry”

Smudge Resistance5%

“Not smudge free”

Ease Of Use4%

“Hard to remove”

Advertised Vs Actual Product4%

“Wrong description provided”

Functionality-Overall4%

“Doesnt work well”

Color3%

“the black is very muted”

Quality-Overall3%

“Low quality and dry”

Allergies3%

“my eyes start itching”

Top return reasons

Water Resistance20%

Color19%

Moist/Dry18%

Advertised Vs Actual Product12%

Functionality-Overall5%

Eyeliner Quality4%

Eyelash Quality3%

Product Condition2%

Value For Money2%

Defective Material/Parts2%

Common questions

Is avon mascara wash off waterproof profitable to sell on Amazon United States?: The niche generates $107K/yr across 21 tracked products. 90-day search growth is +18.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the avon mascara wash off waterproof niche?: 3 brands and 112 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in avon mascara wash off waterproof?: Top complaints mined from reviews: Water Resistance, Eyelash Quality, Moist/Dry. The return rate is 0.3%.
What does it cost to enter the avon mascara wash off waterproof niche?: Listings span $5.47–$33.82; the average listing price is $9.80 (sweet spot $15–$100). The average incumbent carries 4,061 reviews — the moat a new listing must climb.