Avon Mascara Wash Off Waterproof

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months

84K

Growth, 90 days vs prior 90

+18.2%

Conversion, latest week

13.0%

Market size, estimated

$107Ka year

Top search term

covergirl mascara waterproof30K searches a year

Listings sell for $9.80 on average, from $5.47 to $33.82. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $9.80 that is $2K to $5K a year per listing.

Average price

$9.80under the $15 to $100 sweet spot

Price range

$5.47–$33.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$2K–$5K

Returns

0.3%of orders · Amazon United States median 2.1%

19% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #182 within Eyes. It carries 4,061 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

19%

Prime listings

95%

Out of stock, average day

3.2%

Average rank

#182in Eyes

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

4,061per listing

Listings tracked

21

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

71 months