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Avon Hair Brush

Fail

The top 5 brands take 100% of clicks, so Avon Hair Brush is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$68K/yr78K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
51%top-5 click share · 5 brands · 32 sellers

Flapen Score

Avon Hair Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Avon Hair Brush is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Avon Hair Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Avon Hair Brush 78K times last year and spent an estimated $68K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
5.0%
Market size, estimated
$68Ka year
Top search term
mirta de perales hair products31K searches a year

02 · Price

A sale here is worth $17.43.

Listings sell for $17.43 on average, from $4.73 to $39.33. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $17.43 that is $2K to $4K a year per listing.

Average price
$17.43inside the $15 to $100 sweet spot
Price range
$4.73–$39.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #1,567 within Creams & Lotions. It carries 1,151 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#1,567in Creams & Lotions
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,151per listing
Listings tracked
26

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Avon Hair Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

0%

  • Brand 174%
  • Brand 217%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Avon Hair Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.2× · 11 of 12 months tracked

Search terms

Top Avon Hair Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mirta de perales hair products31K/yr
  • avon hair brush14K/yr
  • mirta de perales13K/yr
  • mirta de perales hair brush4K/yr
  • plastic bristle hair brush5K/yr
  • stanley hair brush5K/yr
  • stanley brush5K/yr
  • stanley hair brush for women3K/yr

Reviews and returns

What reviews say buyers love and hate about Avon Hair Brush

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Brush Quality”
11%of negative reviews mention “Suitability Short Hair”
0.9%of orders come back
“rips your hair out”
A buyer, on “Suitability Short Hair”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Avon Hair Brush questions

Answered from the same tracked data.