How competitive is the Avon Glimmersticks Eyeliner niche on Amazon United States?

8 brands and 56 sellers compete in Avon Glimmersticks Eyeliner on Amazon United States. The top 5 Avon Glimmersticks Eyeliner products take 53% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Avon Glimmersticks Eyeliner?

Avon Glimmersticks Eyeliner buyers on Amazon United States complain most about Durability, Smudge Resistance, Water Resistance, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Avon Glimmersticks Eyeliner niche?

Avon Glimmersticks Eyeliner sells for $16.13 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $2.25–$36.09. The average incumbent carries 7,345 reviews — the moat a new listing must climb.

Avon Glimmersticks Eyeliner

brand-locked demand (top 5 brands take 96% of clicks) — Avon Glimmersticks Eyeliner doesn't clear our bar today.

Flapen Score

Skip it

Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48

This niche Category average · 10,978 niches

Is Avon Glimmersticks Eyeliner profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Avon Glimmersticks Eyeliner is a $58K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 44/100.

Avon Glimmersticks Eyeliner: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.3% over the last 90 days and 5.5% of searches end in a purchase.

$58K

revenue / yr

Units sold / yr5K

Search volume / yr+0.3%66K

Conversion rate5.5%

Avg price$16.13

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers8 · 56

Top-5 product click share53%

Open market4%

Avg brand age78 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 24 products

Top Avon Glimmersticks Eyeliner products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

AVON fmg Glimmer Cream Black Eyeliner Pencil Blackest Black Waterproof Smudge-Proof Long-Wear Waterline Eyeliner Shimmery Smooth Glide Precision with Built-In Sharpener Pack of 3

Price: $27.54
Rating: 4.6/5
Reviews: 9,772
Age: 13y ago

Generic - Glimmersticks Eye Liner Blackest Black Cream

Price: $22.95
Rating: 4.6/5
Reviews: 747
Age: 12y ago

Avon Glimmerstick Eyeliner Saturn Grey Tug-Free Soft-Glide Formula for Bold Intense and Waterproof Colour

Price: $8.41
Rating: 4.5/5
Reviews: 601
Age: 3y ago

Avon GLIMMERSTICKS DIAMONDS Eye Liner - Emerald Glow

Price: $9.26
Rating: 4.3/5
Reviews: 227
Age: 16y ago

AVON Glimmersticks Eyeliner Pencil Starry Night Blue Waterproof Smudge Proof & Retractable Eye Liner Pencil Creamy Long Lasting Eyeliner for Women No Sharpening

Price: $14.70
Rating: 4.6/5
Reviews: 9,772
Age: 22y ago

Newest

by launch date

MooGlamor New 12 Pcs Black Eyeliner Pencil Gel Eyeliner Pencil with Waterproof and Retractable Eye Liner for Bold and Defined Eye LinerBlack

Price: $9.91
Rating: 4.2/5
Reviews: 610
Age: 9mo ago

Emerald Retractable Eye Liner - PACK OF 2- Glimmer Series

Price: $16.84
Rating: 4.4/5
Reviews: 26
Age: 1y ago

BLACKEST BLACK Eye Liner Glimmer Pencil - PACK OF 2

Price: $16.78
Rating: 4.4/5
Reviews: 34
Age: 1y ago

Starry Night Blue Retractable Eye Liner - PACK OF 2

Price: $16.83
Rating: 4.4/5
Reviews: 19
Age: 1y ago

Lavis Avon Glimmerstick Retractable Eye Liner COSMIC BROWN 2 PACK

Price: $15.72
Rating: 4.4/5
Reviews: 48
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

AVON77%
Generic7%
Glimmersticks Avon5%
wet n wild4%
e.l.f.3%
REVLON2%
Open — no brand owns it (2 brands, 2%)

Avon Glimmersticks Eyeliner demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume66KCVR5.5%Products24Brands8Top 5 Brands96%OOS Rate8.9%Rating4.5★Reviews7,345Avg BSR#681

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Avon Glimmersticks Eyeliner search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

avon glimmersticks eyeliner21K/yr -3.8%5.1% conv.
avon eyeliner20K/yr +0.4%3.8% conv.
avon glimmersticks eyeliner blackest black7K/yr +23.2%7.2% conv.
avon eyeliner glimmersticks7K/yr +5.2%6.0% conv.
glimmersticks eyeliner7K/yr -27.7%7.6% conv.
avon glimmersticks3K/yr +29.7%3.0% conv.

What reviews say buyers love and hate about Avon Glimmersticks Eyeliner

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews

Eyeliner Quality17%

“Overall, its a dependable eyeliner for long-lasting eye definition”

Value For Money13%

“Great value”

Color8%

“Color is accurate”

Quality-Overall8%

“Great peice point”

Smudge Resistance8%

“No smudge”

What buyers complain about

71% of reviews

Durability18%

“Breaks easily”

Smudge Resistance15%

“Does smudge”

Water Resistance8%

“Not waterproof and it smudges”

Moist/Dry7%

“Too dry”

Eyeliner Quality6%

“Horrible eyeliner”

Avon Glimmersticks Eyeliner return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

28%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Eyeliner Quality

36%

2Color

18%

3Advertised Vs Actual Product

4Water Resistance

5Moist/Dry

Common Avon Glimmersticks Eyeliner questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Avon Glimmersticks Eyeliner 44/100 on Amazon United States — Skip it. The niche generates $58K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +0.3% over the last 90 days.