avon glimmersticks eyeliner
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$16.13avg listing price — sweet spot $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Price range
Good$2.25–$36.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Review moat
Bad7,344.58avg incumbent reviews — the moat a new listing must climb
Market size
Bad$58K$58K/yr · 66K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, avon glimmersticks eyeliner is a $58K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
avon glimmersticks eyeliner market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $65K–$81K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #681
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 54%
- Out of stock
- 8.9%
- Avg brand age
- 78 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
56
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
2%
- AVON77%
- Generic7%
- Glimmersticks Avon5%
- wet n wild4%
- e.l.f.3%
- REVLON2%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 57 weeks — +0.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top avon glimmersticks eyeliner search terms
- avon glimmersticks eyeliner21K/yr
- avon eyeliner20K/yr
- avon glimmersticks eyeliner blackest black7K/yr
- avon eyeliner glimmersticks7K/yr
- glimmersticks eyeliner7K/yr
- avon glimmersticks3K/yr
Top avon glimmersticks eyeliner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AVON fmg Glimmer Cream Black Eyeliner Pencil Blackest Black Waterproof Smudge-Proof Long-Wear Waterline Eyeliner Shimmery Smooth Glide Precision with Built-In Sharpener Pack of 3
AVON$27.544.6★9,772 rev
Generic - Glimmersticks Eye Liner Blackest Black Cream
AVON$22.954.6★747 rev
Avon Glimmerstick Eyeliner Saturn Grey Tug-Free Soft-Glide Formula for Bold Intense and Waterproof Colour
AVON$8.414.5★601 rev
Avon GLIMMERSTICKS DIAMONDS Eye Liner - Emerald Glow
AVON$9.264.3★227 rev
AVON Glimmersticks Eyeliner Pencil Starry Night Blue Waterproof Smudge Proof & Retractable Eye Liner Pencil Creamy Long Lasting Eyeliner for Women No Sharpening
AVON$14.704.6★9,772 rev
Newest
by launch date
MooGlamor New 12 Pcs Black Eyeliner Pencil Gel Eyeliner Pencil with Waterproof and Retractable Eye Liner for Bold and Defined Eye LinerBlack
MooGlamor$9.91610 rev
Emerald Retractable Eye Liner - PACK OF 2- Glimmer Series
Generic$16.8426 rev
BLACKEST BLACK Eye Liner Glimmer Pencil - PACK OF 2
Generic$16.7834 rev
Starry Night Blue Retractable Eye Liner - PACK OF 2
Generic$16.8319 rev
Lavis Avon Glimmerstick Retractable Eye Liner COSMIC BROWN 2 PACK
AVON$15.7248 rev
Trending
90-day click momentum
Avon Glimmerstick Eye Liner COSMIC BROWN 2 PACK
Generic$15.850.0★
MooGlamor New 12 Pcs Black Eyeliner Pencil Gel Eyeliner Pencil with Waterproof and Retractable Eye Liner for Bold and Defined Eye LinerBlack
MooGlamor$9.914.2★
AVON Glimmersticks Eyeliner Pencil Starry Night Blue Waterproof Smudge Proof & Retractable Eye Liner Pencil Creamy Long Lasting Eyeliner for Women No Sharpening
AVON$14.704.6★
Glimmersticks Waterproof Eyeliner .28g Blackest Night -GENERIC
AVON$22.294.4★
AVON Glimmersticks Eyeliner Blackest Black 4 Pack Waterproof Smudge-Proof Longwear Eye Liner Pencil Creamy Retractable Gel Formula Precise Glide 4 Pack
AVON$29.894.5★
What buyers say about avon glimmersticks eyeliner
What buyers praise and complain about, mined from review topics.What buyers love
“Overall, its a dependable eyeliner for long-lasting eye definition”
“Great value”
“Color is accurate”
“Great peice point”
“No smudge”
“Smooth application”
“STAYS ALL DAY”
“It's creamy”
“EASY TO USE”
“Its waterproof so it stays on”
What buyers complain about
“Breaks easily”
“Does smudge”
“Not waterproof and it smudges”
“Too dry”
“Horrible eyeliner”
“it isn't dark as it describes”
“Wasnt as good as other more expensive brands”
“Pencil doesnt work”
“Wrong description”
“Irritated my eyes”
Top return reasons
Common questions
- Is avon glimmersticks eyeliner profitable to sell on Amazon United States?
- The niche generates $58K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (44/100).
- How competitive is the avon glimmersticks eyeliner niche?
- 8 brands and 56 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in avon glimmersticks eyeliner?
- Top complaints mined from reviews: Durability, Smudge Resistance, Water Resistance. The return rate is 0.3%.
- When does demand for avon glimmersticks eyeliner peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the avon glimmersticks eyeliner niche?
- Listings span $2.25–$36.09; the average listing price is $16.13 (sweet spot $15–$100). The average incumbent carries 7,345 reviews — the moat a new listing must climb.