avocado shampoo
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible$2.3M$2.3M/yr · 1.0M searches
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.25avg listing price — sweet spot $15–$100
Price range
Good$7.87–$35.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Review moat
Bad4,426.93avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, avocado shampoo is a $2.3M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
avocado shampoo market data
- Units sold / yr
- 100K–125K
- avg 5,000–6,000/product
- Revenue / yr
- $1.8M–$2.3M
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #342
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 79 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
213
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Aussie92%
- GIOVANNI8%
Demand
Weekly Amazon search volume, last 41 weeks — +12.2% search growth over the last 90 days.Top avocado shampoo search terms
- aussie shampoo and conditioner set420K/yr
- aussie shampoo248K/yr
- giovanni shampoo132K/yr
- aussie shampoo and conditioner43K/yr
- aussie miracle moist25K/yr
- shampoo aussie26K/yr
- aussie volume shampoo18K/yr
- avocado shampoo17K/yr
- aussie moist15K/yr
- shampoo and conditioner set aussie16K/yr
Top avocado shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aussie Total Miracle Hair Care Bundle: Shampoo Conditioner and 3 Minute Deep Treatment with Apricot & Macadamia Oil Paraben-Free for Damaged Hair 26.2 & 8 Fl Oz
Aussie$18.694.7★8,920 rev
Aussie Miracle Moist Shampoo: Hydrating & Gentle Cleansing Treatment with Avocado & Jojoba Oil 26.2 Fl Oz
Aussie$7.954.8★3,546 rev
Aussie Miracle Moist Shampoo and Conditioner with 3 Minute Miracle Deep Conditioner Avocado & Jojoba Oil Paraben-Free Moisturizes & Detangles All Hair Types Citrus Floral Scent 3 Pack 68.4 Fl Oz
Aussie$22.104.8★11,940 rev
Aussie Miracle Moist Shampoo and Conditioner Set with avocado & australian jojoba oil-12.1 fl oz each
Aussie$14.964.7★2,056 rev
Aussie Miracle Curls Shampoo for Curly Hair with Coconut Oil Paraben Free 26.2 Fl Oz
Aussie$7.874.8★3,546 rev
Newest
by launch dateAussie Miracle Curls Shampoo for Curly Hair with Coconut Oil Paraben Free 26.2 Fl Oz
Aussie$7.873,546 rev
Aussie Miracle Curls Conditioner with Coconut Oil Paraben Free 26.2 oz
Aussie$7.94471 rev
Aussie Miracle Moist Shampoo: Hydrating & Gentle Cleansing Treatment with Avocado & Jojoba Oil 26.2 Fl Oz
Aussie$7.953,546 rev
Aussie Kids Hair Care Bundle Set Including: Shampoo (16 Fl Oz) Conditioner (16 Fl Oz) & Detangler Spray (8 Fl Oz) Paraben- Freem Sulfate-Free Dye-Free Cruelty-Free Tangle-Free Styling
Aussie$12.576,479 rev
Miracle Curls: Shampoo Conditioner Deep Conditioner Refresher Gel Detangling Milk Oil Treatment 6-Piece Set
Aussie$31.9412,726 rev
Trending
90-day click momentumAussie Miracle Curls Conditioner with Coconut Oil Paraben Free 26.2 oz
Aussie$7.944.8★
Aussie Miracle Curls Shampoo for Curly Hair with Coconut Oil Paraben Free 26.2 Fl Oz
Aussie$7.874.8★
Aussie Total Miracle Hair Care Bundle: Shampoo Conditioner and 3 Minute Deep Treatment with Apricot & Macadamia Oil Paraben-Free for Damaged Hair 26.2 & 8 Fl Oz
Aussie$18.694.7★
GIOVANNI ECO CHIC 50:50 Balanced Hydrating Clarifying Shampoo - Leaves Hair pH Balanced for Over-Processed Hair Provides Moisture & Protection Salon Quality No Parabens Color Safe - 8.5 oz
GIOVANNI$10.214.6★
Aussie Miracle Moist Shampoo: Hydrating & Gentle Cleansing Treatment with Avocado & Jojoba Oil 26.2 Fl Oz
Aussie$7.954.8★
What buyers say about avocado shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“a yummy fragrance”
“Great Value”
“Really good hair products”
“Hair is soft”
“Great for curly hair”
“keeps it hydrated”
“Beautiful curls”
“Leaves my hair soft”
“Works for my purpose”
“Cleans well”
What buyers complain about
“Does not hydrate”
“Artificial scent, yikes”
“feels heavy in my hair”
“Beware of leakage”
“suddenly the itchy went away”
“Didn't work for me”
“I just wish it was a little bit more affordable like it used to be”
“Bottles were slightly smaller than expected”
“NOT Active Ingredients jojoba”
“Did not like this for my curly hair”
Top return reasons
Common questions
- Is avocado shampoo profitable to sell on Amazon United States?
- The niche generates $2.3M/yr across 15 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +12.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the avocado shampoo niche?
- 2 brands and 213 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in avocado shampoo?
- Top complaints mined from reviews: Moist/Dry, Smell, Hair Related. The return rate is 0.3%.
- What does it cost to enter the avocado shampoo niche?
- Listings span $7.87–$35.65; the average listing price is $18.25 (sweet spot $15–$100). The average incumbent carries 4,427 reviews — the moat a new listing must climb.