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Avocado Butter

Fail

Shoppers spend an estimated $27K a year here, so Avocado Butter is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$27K/yr39K searches / yr
90-day growth
-21.1%search demand this quarter
Competition
53%top-5 click share · 12 brands · 584 sellers

Flapen Score

Avocado Butter against its category

The dotted line is the Beauty & Personal Care average. Past it, Avocado Butter is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Avocado Butter market on Amazon at a glance

Shoppers on Amazon United States searched for Avocado Butter 39K times last year and spent an estimated $27K. The top 5 brands take 78% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-21.1%
Conversion, latest week
4.4%
Market size, estimated
$27Ka year
Peak month
December1.5× the quietest month
Top search term
avocado butter31K searches a year

02 · Price

A sale here is worth $15.44.

Listings sell for $15.44 on average, from $4.43 to $54.64. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $15.44 that is $0 to $2K a year per listing.

Average price
$15.44inside the $15 to $100 sweet spot
Price range
$4.43–$54.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #453 within Body Butters. It carries 1,265 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
77%
Out of stock, average day
3.9%
Average rank
#453in Body Butters
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
1,265per listing
Listings tracked
26

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top Avocado Butter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

584

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

17%

  • Brand 138%
  • Brand 211%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (6 brands, 17%)

Demand

Avocado Butter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Avocado Butter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • avocado butter31K/yr
  • avocado butter for skin4K/yr
  • avacado butter2K/yr
  • avocado butter raw organic unrefined3K/yr

Reviews and returns

What reviews say buyers love and hate about Avocado Butter

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Taste-Overall”
27%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Didnt taste good”
A buyer, on “Taste-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Avocado Butter questions

Answered from the same tracked data.