Is avocado butter profitable to sell on Amazon United States?

The niche generates $27K/yr across 26 tracked products. 90-day search growth is -21.1%. Flapen's verdict: Skip it (46/100).

How competitive is the avocado butter niche?

12 brands and 584 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in avocado butter?

Top complaints mined from reviews: Taste-Overall, Oily/Greasy, Flavor. The return rate is 0.0%.

When does demand for avocado butter peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the avocado butter niche?

Listings span $4.43–$54.64; the average listing price is $15.44 (sweet spot $15–$100). The average incumbent carries 1,265 reviews — the moat a new listing must climb.

avocado butter

Skip it

A small market ($27K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Price range

Great$4.43–$54.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.44

avg listing price — sweet spot $15–$100

Review moat

Good1,264.54

avg incumbent reviews — the moat a new listing must climb

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-21.1%

90-day search growth — must beat 0% to launch

Market size

Bad$27K

$27K/yr · 39K searches

According to Flapen's Amazon United States niche tracking, avocado butter is a $27K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 46/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

avocado butter market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $39K–$46K; units × avg price
Conversion rate: 4.4%
Avg BSR: #453
Page quality: 0%
Prime: 77%
Sponsored: 54%
Out of stock: 3.9%
Avg brand age: 88 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

584

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

17%

Yajna38%
Bless International11%
Dr Adorable11%
SULU ORGANICS10%
Plant Guru7%
Country Crock5%
Open — no brand owns it (6 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top avocado butter search terms

avocado butter31K/yr -19.9%5.7% conv.
avocado butter for skin4K/yr -44.3%6.2% conv.
avacado butter2K/yr -27.0%7.4% conv.
avocado butter raw organic unrefined3K/yr +17.5%4.2% conv.

All search terms

Top avocado butter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yajna Organic Raw Avocado Butter 100% Pure Natural & Unrefined| Skin Moisturizer For Face Body & Hair| 8 OZ/230 GM Ivory/White Grade A | DIY Creams Balms Lotions Soaps| Softens Dry & Tough Skin

Yajna$9.984.5★2,910 rev

Yajna Organic Raw Avocado Butter 100% Pure Natural & Unrefined| Skin Moisturizer For Face Body & Hair| 4 OZ/115 GM Ivory/White Grade A | DIY Creams Balms Lotions Soaps| Softens Dry & Tough Skin

Yajna$6.924.5★2,910 rev

Yajna Organic Raw Avocado Butter 100% Pure Natural & Unrefined| Skin Moisturizer For Face Body & Hair| 1 LBS/450 GM Ivory/White Grade A | DIY Creams Balms Lotions Soaps| Softens Dry & Tough Skin

Yajna$15.894.5★2,910 rev

SULU ORGANICS 7 Lbs USDA Unrefined Cold Pressed Avocado Butter- Cosmetic Grade-Cruelty Free-Vegan-Soap Making-Skin Care-Bulk Size

SULU ORGANICS$54.644.7★26 rev

Avocado Body Butter 3 lb. 100% Pure Raw Fresh Natural Cold Pressed. Skin Hair Nail Moisturizer DIY Creams Balms Lotions Soaps.

Plant Guru$27.474.4★566 rev

Newest

by launch date

Chosen Foods Avocado Oil Shortening 16 Oz - All Purpose Baking & Frying Shortening made from 100% pure avocados - Non-GMO Gluten-Free Keto Friendly - (Pack Of 1)

Chosen Foods$12.4028 rev

1y ago

Botanical Beauty AVOCADO OIL BUTTER 100% Pure Natural VIRGIN UNREFINED Cold-Pressed for Face Skin Body Hair Lip Nails. Rich in Vitamin E Omega 3 Omega 6 (4 Fl Oz)

Botanical Beauty$14.9510 rev

1y ago

Kerrygold Irish Grass-fed Butter with Avocado Oil Tub 7.5 OZ

kerrygold$6.27164 rev

2y ago

SULU ORGANICS 7 Lbs USDA Unrefined Cold Pressed Avocado Butter- Cosmetic Grade-Cruelty Free-Vegan-Soap Making-Skin Care-Bulk Size

SULU ORGANICS$54.6426 rev

2y ago

Yajna Organic Raw Avocado Butter 100% Pure Natural & Unrefined| Skin Moisturizer For Face Body & Hair| 8 OZ/230 GM Ivory/White Grade A | DIY Creams Balms Lotions Soaps| Softens Dry & Tough Skin

Yajna$9.982,910 rev

3y ago

What buyers say about avocado butter

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall30%

“Amazing taste”

Quality-Overall10%

“Excellent butter”

Value For Money10%

“This item is much cheaper when you online”

Soft Feel7%

“Smooth & creamy”

Baking5%

“Best for baking”

Vegan/Organic5%

“Vegan non dairy staple”

Health Benefits-Overall4%

“Its also healthier than alternatives”

Texture/Consistency-Overall4%

“The texture is smooth and not runny, the size is just right for one person, which will last me all month”

Flavor4%

“has a nice taste to it”

Smell3%

“the scent was mild. not too intense.”

What buyers complain about

Taste-Overall27%

“Didnt taste good”

Oily/Greasy11%

“Bad butter”

Flavor8%

“Taste buds not thrilled with the flavor”

Hard Feel6%

“Way Too Gritty”

Quality-Overall5%

“It is not the highest quality butter though”

Size-Overall5%

“A lot smaller then what I thought”

Nutritional Content5%

“This is not healthy it is unhealthy”

Texture/Consistency-Overall5%

“Unfortunately the texture was very gritty and completely unsuitable”

Smell3%

“it smells rancid”

Dilute/Watery3%

“This product came as a liquid”

Top return reasons

Advertised Vs Actual Product19%

Texture/Consistency-Overall12%

Leak-Proof11%

Smell10%

Size-Overall10%

Quality-Overall6%

Thickness5%

Ingredients-Overall5%