Is avenova profitable to sell on Amazon United States?

The niche generates $2.2M/yr across 7 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (51/100).

How competitive is the avenova niche?

4 brands and 15 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in avenova?

Top complaints mined from reviews: Allergies, Moist/Dry, Functionality-Overall. The return rate is 0.4%.

When does demand for avenova peak?

Demand peaks in Nov; the busiest month runs 2.0× the quietest.

What does it cost to enter the avenova niche?

Listings span $10.10–$81.86; the average listing price is $27.63 (sweet spot $15–$100). The average incumbent carries 4,075 reviews — the moat a new listing must climb.

avenova

Worth a look

Shows searches that convert (17.1% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Conversion

Incredible17.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Market size

Incredible$2.2M

$2.2M/yr · 471K searches

Avg price

Incredible$27.63

avg listing price — sweet spot $15–$100

Price range

Great$10.10–$81.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,074.71

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.4%

90-day search growth — must beat 0% to launch

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, avenova is a $2.2M/yr Amazon United States market (471K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

avenova market data

Units sold / yr: 60K–80K; avg 6,000–8,000/product
Revenue / yr: $1.7M–$2.2M; units × avg price
Conversion rate: 17.1%
Avg BSR: #125
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 72 months
Avg seller age: 129 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Avenova69%
BlinkBetter25%
Aquia4%
OCuSOFT3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 2.0×

Open Trend

Top avenova search terms

avenova eyelid spray96K/yr -3.5%27.4% conv.
blepharitis treatment for eyelids71K/yr -6.6%4.3% conv.
avenova43K/yr +1.9%18.2% conv.
avenova eyelid and eyelash cleanser spray24K/yr +0.7%25.0% conv.
eczema eye cream for eyelids28K/yr +27.3%5.9% conv.
eye cream for eyelid dermatitis21K/yr -4.3%5.7% conv.
blepharitis28K/yr -35.8%1.7% conv.
eczema eye cream20K/yr -25.8%3.6% conv.
antihistamine cream for eyelids13K/yr +53.1%5.9% conv.
eyelid eczema cream15K/yr -16.0%5.9% conv.

All search terms

Top avenova products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Avenova Eyelid and Eyelash Cleanser Spray - 20ml Bottle - Gentle Everyday Pure Hypochlorous Acid Spray for Eye Irritation

Avenova$29.104.6★15,594 rev

BlinkBetter BetterLids Eyelid Ointment for Dry Itchy & Sensitive Eyelids Deep-Moisturising Oat Complex with Shea Butter & Panthenol to Hydrate Nourish & Soothe Delicate Eyelid Skin 0.34 oz

BlinkBetter$12.074.5★2,840 rev

Avenova Eyelid Spray Cleanser for Lid & Lash 20 ml (3-Pack)

Avenova$81.864.9★764 rev

Avenova Daily Clean Duo 20 ml Spray + 30-Count Eye Wipes

Avenova$34.194.6★1,070 rev

Aquia$10.104.6★153 rev

Newest

by launch date

Aquia$10.10153 rev

3mo ago

BlinkBetter BetterLids Restore Eyelid Cream Barrier Support to Hydrate Soothe & Moisturise Dry Itchy Red & Sensitive Eyelids Lightweight Daily Formula with 3% Oat & Ceramides 1 fl oz

BlinkBetter$14.13503 rev

11mo ago

BlinkBetter BetterLids Eyelid Ointment for Dry Itchy & Sensitive Eyelids Deep-Moisturising Oat Complex with Shea Butter & Panthenol to Hydrate Nourish & Soothe Delicate Eyelid Skin 0.34 oz

BlinkBetter$12.072,840 rev

1y ago

Avenova Eyelid Spray Cleanser for Lid & Lash 20 ml (3-Pack)

Avenova$81.86764 rev

4y ago

Avenova Daily Clean Duo 20 ml Spray + 30-Count Eye Wipes

Avenova$34.191,070 rev

4y ago

What buyers say about avenova

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Great product and easy to use”

Efficiency13%

“It does help”

Allergies11%

“No itching”

Moist/Dry10%

“Great product, moisturizer”

Ease Of Use6%

“Easy to Use”

Value For Money6%

“Best price”

Eyelash Quality4%

“I have been very happy with the results from using the Avenova Eyelash Cleanser Spray”

Advertised Vs Actual Product4%

“just as described”

Soft Feel3%

“It also makes my skin feel very soft and smooth”

Cleansing3%

“Smooth skin cleanser”

What buyers complain about

Allergies32%

“Developed A Rash”

Moist/Dry8%

“I struggled with dry”

Functionality-Overall6%

“Not effective”

Value For Money5%

“too pricey”

Size-Overall4%

“Its a small tube”

Side Effects3%

“It made my eyes burn”

Sensitivity-Overall3%

“Bad product for sensitive skin”

Advertised Vs Actual Product2%

“I should have read the description a little better”

Symptom Reduction1%

“Has not helped my dry eye symptoms at all, unfortunately”

Skin Health1%

“Too strong for sensitive skin and eyes”

Top return reasons

Advertised Vs Actual Product21%

Functionality-Overall21%

Moist/Dry6%

Defective Material/Parts4%

Ingredients-Overall4%

Leak-Proof4%

Value For Money3%

Size-Overall3%

Skin Health3%

Product Condition2%

Common questions

Is avenova profitable to sell on Amazon United States?: The niche generates $2.2M/yr across 7 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (51/100).
How competitive is the avenova niche?: 4 brands and 15 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in avenova?: Top complaints mined from reviews: Allergies, Moist/Dry, Functionality-Overall. The return rate is 0.4%.
When does demand for avenova peak?: Demand peaks in Nov; the busiest month runs 2.0× the quietest.
What does it cost to enter the avenova niche?: Listings span $10.10–$81.86; the average listing price is $27.63 (sweet spot $15–$100). The average incumbent carries 4,075 reviews — the moat a new listing must climb.