Skip to content

Avenova

Maybe

Buyers convert on 17.1% of searches. But the top 5 brands take 100% of clicks, so Avenova is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$2.2M/yr471K searches / yr
90-day growth
-7.4%search demand this quarter
Competition
94%top-5 click share · 4 brands · 15 sellers

Flapen Score

Avenova against its category

The dotted line is the Beauty & Personal Care average. Past it, Avenova is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Avenova market on Amazon at a glance

Shoppers on Amazon United States searched for Avenova 471K times last year and spent an estimated $2.2M. All 4 brands take every click. Demand peaks in Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 17.1% of those searches ended in a purchase.

Shoppers searched for this 471K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months
471K
Growth, 90 days vs prior 90
-7.4%
Conversion, latest week
17.1%
Market size, estimated
$2.2Ma year
Peak month
November2.0× the quietest month
Top search term
avenova eyelid spray96K searches a year

02 · Price

A sale here is worth $27.63.

Listings sell for $27.63 on average, from $10.10 to $81.86. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $27.63 that is $166K to $221K a year per listing.

Average price
$27.63inside the $15 to $100 sweet spot
Price range
$10.10–$81.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
6,000–8,000
Revenue per listing a year
$166K–$221K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #125 within Eyes. It carries 4,075 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#125in Eyes
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
4,075per listing
Listings tracked
7

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
72 months

Products

Top Avenova products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 225%
  • Brand 34%
  • Brand 43%

Demand

Avenova search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.0×

Search terms

Top Avenova search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • avenova eyelid spray96K/yr
  • blepharitis treatment for eyelids71K/yr
  • avenova43K/yr
  • avenova eyelid and eyelash cleanser spray24K/yr
  • eczema eye cream for eyelids28K/yr
  • eye cream for eyelid dermatitis21K/yr
  • blepharitis28K/yr
  • eczema eye cream20K/yr
  • antihistamine cream for eyelids13K/yr
  • eyelid eczema cream15K/yr

Reviews and returns

What reviews say buyers love and hate about Avenova

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Allergies”
0.4%of orders come back
“Developed A Rash”
A buyer, on “Allergies”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Avenova questions

Answered from the same tracked data.