Is avene xeracalm cleansing oil profitable to sell on Amazon United States?

The niche generates $26K/yr across 5 tracked products. 90-day search growth is +20.5%. Flapen's verdict: Skip it (36/100).

How competitive is the avene xeracalm cleansing oil niche?

2 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in avene xeracalm cleansing oil?

Top complaints mined from reviews: Smell, Allergies, Suitability Dry Skin. The return rate is 0.8%.

When does demand for avene xeracalm cleansing oil peak?

Demand peaks in Jun–Jul; the busiest month runs 2.1× the quietest.

What does it cost to enter the avene xeracalm cleansing oil niche?

Listings span $13.36–$34.71; the average listing price is $24.03 (sweet spot $15–$100). The average incumbent carries 4,761 reviews — the moat a new listing must climb.

avene xeracalm cleansing oil

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.03

avg listing price — sweet spot $15–$100

Price range

Great$13.36–$34.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Growth

Good+20.5%

90-day search growth — must beat 0% to launch

Review moat

Bad4,761

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$26K

$26K/yr · 24K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, avene xeracalm cleansing oil is a $26K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 36/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

avene xeracalm cleansing oil market data

Units sold / yr: 2K–3K; avg 250–500/product
Revenue / yr: $48K–$60K; units × avg price
Conversion rate: 4.4%
Avg BSR: #640
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 94 months
Avg seller age: 146 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Eau Thermale Avène95%
La Roche-Posay5%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +20.5% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.1×

Open Trend

Top avene xeracalm cleansing oil search terms

avene xeracalm cleansing oil5K/yr +118.5%6.8% conv.
avene body wash9K/yr -13.7%4.3% conv.
avene cleansing oil4K/yr +54.8%5.2% conv.
avene oil cleanser3K/yr +17.8%6.5% conv.
avene soap3K/yr -25.8%6.7% conv.

All search terms

Top avene xeracalm cleansing oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Avne XeraCalm AD Replenishing Cleansing Oil Body and Facial Oil Cleanser Atopic Dermatitis Restore Skin Barrier for Eczema-Prone Dry Skin Fragrance-Free Pump for Infants Kids & Adults

Eau Thermale Avène$31.594.6★2,378 rev

Avne XeraCalm A.D Lipid-Replenishing Cleansing Oil 25.3 fl. Oz.

Eau Thermale Avène$34.714.6★2,378 rev

brand Avne Cleanance Cleansing Gel Soap Free Cleanser - Face Wash Facial Cleanser & Body Wash Sensitive Skin for Acne Prone Oily Skin Alcohol-Free Non-Comedogenic

Eau Thermale Avène$22.574.7★12,321 rev

La Roche-Posay Lipikar AP+ Gentle Foaming Cleansing Oil Gentle Oil Cleanser for Face and Body Formulated with Niacinamide Long-Lasting 24-hour Hydration Fragrance-Free & Soap Free

La Roche-Posay$17.924.7★6,162 rev

brand Avne Xercalm A.D Ultra-Rich Cleansing Bar for Atopic Dermatitis Eczema Prone Skin Fragrance-Free 100 g

Eau Thermale Avène$13.364.5★566 rev

Newest

by launch date

Avne XeraCalm A.D Lipid-Replenishing Cleansing Oil 25.3 fl. Oz.

Eau Thermale Avène$34.712,378 rev

2y ago

La Roche-Posay Lipikar AP+ Gentle Foaming Cleansing Oil Gentle Oil Cleanser for Face and Body Formulated with Niacinamide Long-Lasting 24-hour Hydration Fragrance-Free & Soap Free

La Roche-Posay$17.926,162 rev

3y ago

brand Avne Xercalm A.D Ultra-Rich Cleansing Bar for Atopic Dermatitis Eczema Prone Skin Fragrance-Free 100 g

Eau Thermale Avène$13.36566 rev

7y ago

brand Avne Cleanance Cleansing Gel Soap Free Cleanser - Face Wash Facial Cleanser & Body Wash Sensitive Skin for Acne Prone Oily Skin Alcohol-Free Non-Comedogenic

Eau Thermale Avène$22.5712,321 rev

9y ago

Avne XeraCalm AD Replenishing Cleansing Oil Body and Facial Oil Cleanser Atopic Dermatitis Restore Skin Barrier for Eczema-Prone Dry Skin Fragrance-Free Pump for Infants Kids & Adults

Eau Thermale Avène$31.592,378 rev

12y ago

What buyers say about avene xeracalm cleansing oil

What buyers praise and complain about, mined from review topics.

What buyers love

Cleansing16%

“it is a great solid cleanser”

Quality-Overall13%

“Foams great, removes sunscreen, high yuka rating”

Moist/Dry13%

“It is hydrating”

Soft Feel10%

“My skin feels soft”

Suitability Combination Skin8%

“Great for sensitive skin”

Suitability Dry Skin5%

“I suffer from dry skin so this is perfect”

Ease Of Cleaning4%

“Best Oil cleanser I have ever used”

Allergies3%

“doesnt cause any irritation”

Smell3%

“is fragrance free”

Lather2%

“lathers nicely”

What buyers complain about

Smell18%

“No scent”

Allergies18%

“Not sensitive skin friendly”

Suitability Dry Skin11%

“I dont feel like it has made any difference whatsoever to my dry skin”

Skin Health6%

“This product seriously damaged my skin barrier”

Moist/Dry6%

“not super dry”

Animal Testing/Cruelty Free2%

“And the Avene website says no animal testing”

Ease Of Cleaning2%

“It did not clean off my makeup well either”

Functionality-Overall1%

“Nothing seemed to work for me”

Value For Money1%

“have been finding it costly at $50 every six months”

Adhesion/Stickiness1%

“Leaves skin feeling super sticky”

Top return reasons

Smell13%

Advertised Vs Actual Product13%

Moist/Dry8%

Functionality-Overall7%

Oily/Greasy7%

Value For Money7%

Defective Material/Parts6%

Product Condition5%

Suitability Dry Skin4%

Texture/Consistency-Overall4%

Common questions

Is avene xeracalm cleansing oil profitable to sell on Amazon United States?: The niche generates $26K/yr across 5 tracked products. 90-day search growth is +20.5%. Flapen's verdict: Skip it (36/100).
How competitive is the avene xeracalm cleansing oil niche?: 2 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in avene xeracalm cleansing oil?: Top complaints mined from reviews: Smell, Allergies, Suitability Dry Skin. The return rate is 0.8%.
When does demand for avene xeracalm cleansing oil peak?: Demand peaks in Jun–Jul; the busiest month runs 2.1× the quietest.
What does it cost to enter the avene xeracalm cleansing oil niche?: Listings span $13.36–$34.71; the average listing price is $24.03 (sweet spot $15–$100). The average incumbent carries 4,761 reviews — the moat a new listing must climb.