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Avene Xeracalm Cleansing Oil

a concentrated shelf (top 5 take 100% of clicks) — Avene Xeracalm Cleansing Oil doesn't clear our bar today.

Flapen Score

36
Skip it

Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 48

Market size 6Growth 50Conversion 54Competition 0Returns 96Price range 89Avg price 95Brand share 0Review moat 25Quality gap 24
This niche Category average · 10,978 niches

Is Avene Xeracalm Cleansing Oil profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Avene Xeracalm Cleansing Oil is a $26K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 36/100.

Avene Xeracalm Cleansing Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +20.5% over the last 90 days and 4.4% of searches end in a purchase.

$26K

revenue / yr

Units sold / yr3K
Search volume / yr+20.5%24K
Conversion rate4.4%
Avg price$24.03

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 5
Top-5 product click share100%
Open market0%
Avg brand age94 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 5 products

Sponsored placement80%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews4,761

Top Avene Xeracalm Cleansing Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

$0$5K$10K$16K$21K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Eau Thermale Avène95%
  • La Roche-Posay5%

Avene Xeracalm Cleansing Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume24KCVR4.4%Products5Brands2Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews4,761Avg BSR#640
1K750Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.1×

Top Avene Xeracalm Cleansing Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • avene xeracalm cleansing oil5K/yr
  • avene body wash9K/yr
  • avene cleansing oil4K/yr
  • avene oil cleanser3K/yr
  • avene soap3K/yr

What reviews say buyers love and hate about Avene Xeracalm Cleansing Oil

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Cleansing16%

it is a great solid cleanser

Quality-Overall13%

Foams great, removes sunscreen, high yuka rating

Moist/Dry13%

It is hydrating

Soft Feel10%

My skin feels soft

Suitability Combination Skin8%

Great for sensitive skin

What buyers complain about

66% of reviews
Smell18%

No scent

Allergies18%

Not sensitive skin friendly

Suitability Dry Skin11%

I dont feel like it has made any difference whatsoever to my dry skin

Skin Health6%

This product seriously damaged my skin barrier

Moist/Dry6%

not super dry

Avene Xeracalm Cleansing Oil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
13%
2Advertised Vs Actual Product
13%
3Moist/Dry
8%
4Functionality-Overall
7%
5Oily/Greasy
7%

Common Avene Xeracalm Cleansing Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Avene Xeracalm Cleansing Oil 36/100 on Amazon United States — Skip it. The niche generates $26K/yr across 5 tracked products. Search demand moved +20.5% over the last 90 days.
Search demand for Avene Xeracalm Cleansing Oil on Amazon United States peaks in Jun–Jul, where the busiest month runs 2.1× the quietest.