Avene Xeracalm Ad

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months

16K

Growth, 90 days vs prior 90

-16.9%

Conversion, latest week

9.8%

Market size, estimated

$51Ka year

Peak month

January1.3× the quietest month

Top search term

avene xeracalm balm8K searches a year

Listings sell for $32.02 on average, from $19.62 to $39.62. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At $32.02 that is $8K to $16K a year per listing.

Average price

$32.02inside the $15 to $100 sweet spot

Price range

$19.62–$39.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

250–500

Revenue per listing a year

$8K–$16K

Returns

1.8%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #224 within Lip Care. It carries 3,465 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#224in Lip Care

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

3,465per listing

Listings tracked

5

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

85 months